Are there new AdSense KPIs and metrics?

adsense-kpi-metrics

 

Yes, there are! As soon as Google Analytics released their AdSense integration in the Google Analytics Core Reporting API, we updated our Google Analytics integration to include some new AdSense Key Performance Indicators (KPIs) and metrics.

 

These are the new available AdSense metrics:

  • Ads Viewed
  • AdSense CTR
  • Adsense Page Impressions
  • AdSense eCPM
  • Ad Units Viewed
  • AdSense Revenue
  • Ads Clicks
  • AdSense Revenue Per Visit

Plus, we created these standard widgets available from the Preset Widgets list:

  • AdSense Revenue
  • AdSense Revenue Per Visit
  • AdSense CTR

You can easily add these widgets into your Google Analytics Dashboard from the KPIs drop-down menu.

adsense-preset-widgets

Please note that you have to link your AdSense account into Google Analytics. Click here to learn more.