What Adwords video ads metrics are available to use in my dashboards?

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Good news! It’s been over four years since the developer community asked for AdWords video ads to be available in Google’s API.  We are pleased to announce that they are now available!

The AdWords API now supports TrueView campaigns that have migrated from AdWords for video, and several reports now include statistics and new metrics for these campaigns.

We just released the AdWords video ads integration. In other words, you can now include AdWords for video and TrueView video campaigns in your reports.

Here are the metrics available to use in your marketing dashboards and reports:

  • • Video Quartile 100 Rate
  • • Video Quartile 25 Rate
  • • Video Quartile 50 Rate
  • • Video Quartile 75 Rate
  • • Video View Rate
  • • Video Views

 

Plus, the Ad Network filtering option now includes YouTube Search and YouTube Videos.

So you can use pretty much every Adwords metric and select the Ad Network YouTube Search and YouTube Videos to get the most of your video ads campaign!

This is available with the Custom Widget menu.

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