26 articles Metrics

How do I create an Instagram Ads dashboard report?

You can now create an Instagram Ads dashboard with DashThis! Instagram, as a visual platform, is perfectly suited to displaying ads. Instagram Ads has always been available in DashThis through the Facebook Ads interface and API. However, in order to simplify your use of Instagram Ads in your reports, we’ve added its native integration. This means that…

How do I get history from my social media sources?

Among all the different sources available in DashThis, social media networks are very popular; Facebook Insights and Ads, Youtube, Twitter, Instagram and LinkedIn metrics are widely used to monitor our users’ clients’ social impact. One of the most unfortunate truths about social media networks and their APIs: data history is very unreliable. For certain metrics, it…

What is the Difference Between Landing Page Path and Destination URL in Google Analytics?

  One common misunderstanding we see from our users when creating dashboards is that they create a KPI using the Google Analytics dimension Landing Page Path to track Adwords performance.   This might sound reasonable. Indeed, Landing Page Path would be a good pick if we wanted to track where the visitor coming from a PPC…

What is an assisted conversion?

  As defined by Google, Assisted Conversions are: “the number (and monetary value) of sales and conversions the channel assisted. If a channel appears anywhere—except as the final interaction—on a conversion path, it is considered an assist for that conversion. The higher these numbers, the more important the assist role of the channel.” In simpler terms,…