23 articles Metrics

How to create an Instagram Ads dashboard report?

You can now create an Instagram Ads dashboard with DashThis! Instagram, as a visual platform, is perfectly suited to displaying ads. Instagram Ads has always been available in DashThis through the Facebook Ads interface and API. However, in order to simplify your use of Instagram Ads in your reports, we’ve added its native integration. This means that…

What is the difference between Landing Page Path and Destination URL?

  One common misunderstanding we see from our users when creating dashboards is that they create a KPI using the Google Analytics dimension Landing Page Path to track Adwords performance.   This might sound reasonable. Indeed, Landing Page Path would be a good pick if we wanted to track where the visitor coming from a PPC…

What is an assisted conversion?

  As defined by Google, Assisted Conversions are: “the number (and monetary value) of sales and conversions the channel assisted. If a channel appears anywhere—except as the final interaction—on a conversion path, it is considered an assist for that conversion. The higher these numbers, the more important the assist role of the channel.” In simpler terms,…

What Adwords video ads metrics are available to use in my dashboards?

  Good news! It’s been over four years since the developer community asked for AdWords video ads to be available in Google’s API.  We are pleased to announce that they are now available! The AdWords API now supports TrueView campaigns that have migrated from AdWords for video, and several reports now include statistics and new metrics…