How do I create a dashboard using Adwords video campaigns?

adwords-video-campaigns

 

We, and a lot of other users, have been asking Google Adwords to make Video Campaigns stats available from their API. While we haven’t had any luck with it so far, Google Analytics API did release a dimension called “IsTrueViewVideoAd”.

While you might think it’s not the “real” thing (since you can have some discrepancies between Google Analytics and Adwords), it’s still a pretty good alternative. Better than nothing, right?

So, how do you add Adwords Video Campaigns to your dashboard?

First off, for accurate data in Google Analytics, you need to use auto-tagging with your TrueView video ad campaigns.

Then, from the custom widgets menu:

 

custom-widgets-menu

 

Simply use this filter

ga:isTrueViewVideoAd==Yes

» More information on Adwords Video Campaigns in Google Analytics