How do I create a dashboard using Comscore?


ComScore is an American Internet analytics company providing marketing data and analytics to many of the world’s largest enterprises, agencies, and publishers. Our clients requested that we integrate their API into our system, so, naturally, we did it! You can create custom reports and dashboards for ComScore with DashThis. At this point, we have integrated the Key Measures and Demographic Profiles APIs, but we should release the Cross Visiting integration soon.

The available metrics and dimensions are:


  • % Composition Unique Visitors
  • % Reach
  • Average Daily Visitors (000)
  • Average Minutes per Visit
  • Average Visits per Visitor
  • Composition Index PV
  • Composition Index UV
  • Cross Visit – % Horizontal
  • Cross Visit – % Vertical
  • Cross Visit – Index
  • Cross Visit – Shared Audience (000)
  • Pageviews
  • Target Audience (000)
  • Time On Site
  • Unique Visitors
  • Visits


  • Children
  • Females – Age
  • HH Income
  • HH Size
  • Language
  • Males – Age
  • Persons – Age
  • Region
  • Top 100 Properties

Some notes:

  • You need to ask ComScore support for a user API.
  • Data source provider key is the ID of the website you want to track.
  • There is no default widget. Each widget must be created from the Custom Widgets tab because each request requires that you set the region parameter.