How do I create a dashboard using the DoubleClick Search API?

dashboard-doubleclick-search-api

 

 

 

 

 

DoubleClick Search is a tool used to efficiently manage your search marketing campaigns, and with great search marketing campaigns come great reports! That’s why we integrated the DoubleClick Search reporting API: it makes it easy to create dashboards and reports using your DoubleClick Search performance data.

We created the following standard KPIs available from the Preset Widgets drop down menu:

  • • Average Position
  • • Impressions
  • • Cost
  • • Cost Per Click (CPC)
  • • Clicks
  • • Cost Per Click (CPM)
  • • Click-Through-Rate (CTR)
  • • Top Campaigns (Clicks)

The available metrics and dimensions are:

Metrics

  • • Ad Clicks
  • • Ad Cost
  • • Ad Impressions
  • • Average Ad Position
  • • Click-Through-Rate (CTR)
  • • Cost Per Click (CPC)
  • • Cost Per Thousand Impressions (CPM)

Dimension

  • • Campaign