How do I create a dashboard using the DoubleClick Search API?







DoubleClick Search is a tool used to efficiently manage your search marketing campaigns, and with great search marketing campaigns come great reports! That’s why we integrated the DoubleClick Search reporting API: it makes it easy to create dashboards and reports using your DoubleClick Search performance data.

We created the following standard KPIs available from the Preset Widgets drop down menu:

  • Average Position
  • Impressions
  • Cost
  • Cost Per Click (CPC)
  • Clicks
  • Cost Per Click (CPM)
  • Click-Through-Rate (CTR)
  • Top Campaigns (Clicks)

The available metrics and dimensions are:


  • Ad Clicks
  • Ad Cost
  • Ad Impressions
  • Average Ad Position
  • Click-Through-Rate (CTR)
  • Cost Per Click (CPC)
  • Cost Per Thousand Impressions (CPM)


  • Campaign