Create dashboards incorporating Facebook Ads data!
- 2 – KPIs, metrics, and dimensions
Connecting Facebook Ads to DashThis requires only 2 quick steps.
- 1 – In the Integration Manager, choose Facebook Ads and click on Add.
- 2- You’re then redirected to Facebook. Sign in as usual.
As a sign of success, your account now appears under the section Integrations in use in DashThis!
2.1 – KPIs
The following standard KPIs are available from the Preset Widgets drop down menu:
- • Actions
- • Clicks
- • Click-Through Ratio (CTR)
- • Cost
- • Cost per 1000 People Reached
- • Impressions
- • Reach
- • Social Clicks
- • Top Campaigns (Clicks)
2.2 – Metrics and dimensions
These are the available metrics and dimensions:
|Previous name(s)||Current name||Description|
|Video 10 sec Watched||10-Second Video Views||The number of times the video was watched for a total of at least 10 seconds, or for nearly its total length, whichever is shortest.|
|Video 30 sec Watched||30-Second Video Views||The number of times the video was watched for a total of at least 30 seconds, or for nearly its total length, whichever is shortest.|
|Actions||Actions||The total number of actions that users took that can be directly attributed to the ads. Actions can include anything from engagement, clicks or conversions.|
|Ad Cost||Amount Spent||The estimated total amount of money spent on the campaign, ad set or ad during its schedule.|
|Call To Action Clicks||Button Clicks||The number of times users clicked the call-to-action button on the ad.|
|Ad Clicks;ALL Clicks||Clicks (All)||The total number of times users have clicked on an ad.|
|Cost Per 1000 People Reached||Cost Per 1000 People Reached||Calculated by dividing the reach of the ad by the total cost of the ad, and then multiplying this total by 1000.|
|Cost Per Action||Cost per Any Action||Calculated by dividing the total number of actions on an ad by the total cost of the ad.|
|Cost Per Inline Post Engagement||Cost per Post Engagement||The average cost of each post engagement.|
|Cost Per Unique Action||Cost per Unique Action||The cost divided by the total number of users who took an action that can be attributed to the ads.|
|Unique CPC||Cost per Unique Click (All)||The average cost for each unique click (all).|
|Cost Per Click (CPC); ALL CPC||CPC (All)||The average cost for all clicks.|
|Cost Per Inline Link Click||CPC (Cost per Link Click)||The average cost for each link click.|
|Cost Per Thousand Impressions (CPM)||CPM (Cost per 1000 Impressions)||The average cost for 1,000 impressions.|
|CTR; ALL CTR||CTR (All)||The percentage of times users saw the ad and performed a click (all).|
|Click-Through-Rate (Inline Link Clicks)||CTR (Link Click-Through Rate)||The percentage of times users saw the ad and completed a link click.|
|Frequency||Frequency||The average number of times each user saw the ad.|
|Ad Impressions||Impressions||The number of impressions.|
|Inline Post Engagement||Inline Post Engagement||The total number of actions that users took involving the ads (or all posts, in some cases).|
|Inline Link Clicks||Link Clicks||The total number of clicks on ad that links to select destinations or experiences, on or off Facebook-owned properties.|
|Action Conversion Rate (Inline Link)||Link Clicks Conversion Rate||Calculated by dividing the number of conversions by the number of Link Clicks.|
|Unique Actions||People Taking Actions||The total number of users who took an action that can be attributed to the ads.|
|Unique Impressions||Reach||The total number of users who saw the ads at least once. Note: Reach is different from Impressions, because impressions can include multiple views of the ads by the same users.|
|Relevance Score||Relevance Score||A rating from 1 to 10 that estimates how well the target audience is responding to the ad. This score, shown after the ad receives more than 500 impressions, is only visible when looking at reporting for ads and does not appear for ad sets and campaigns.|
|ROAS||ROAS (Return on Ad Spend)||The total return on ad spend (ROAS) from website conversions. This is based on the value of all conversions recorded by the Facebook pixel on the website and attributed to the ads divided by the cost.|
|ROI||ROI (Return On Investment)||Calculated by subtracting the derived cost of the ad campaign from the conversion values for all conversions, and then dividing this total by the derived cost of the ad campaign.|
|Social Clicks||Social Clicks (All)||The number of clicks (all) when the ad was displayed with social information, which shows other Facebook friends who engaged with the Facebook Page or ad.|
|Conversion Value;Action Conversion Value||Total Conversion Value||The total value of all conversions that can be directly attributed to the ad.|
|Unique Clicks||Unique Clicks (All)||The total number of unique users who clicked on the ad (all).|
|Unique CTR||Unique CTR (All)||The percentage of people who saw the ad and performed a unique click (all).|
|–||Video Percentage Watched||The average percentage of the video that users watched.|
|Video Watches at 100%||Video Watches at 100%||The number of times the video was watched at 100% of its length, including watches that skipped to the end.|
2.3 – Filters
You would like to personalize the data showed in your widget? Facebook Ads offer filters to do just that!
When creating a custom widget, you’ll find these options in the menu, right below the metric and dimension fields. You can filter by Ad ID, Ad names, Ad set names, and Campaign name. You can choose multiple filters; if you do so, the filters will add up. They will be separated with an and so you can target specific data.
The filter Platform allows you to see the data coming from specific platforms. If you don’t apply this filter, the data shown will be the sum of the data from all the platforms (Facebook, Instagram, Messenger, Audience Network).
2.4 – Types of clicks
Wondering what are the differences between the different types of clicks? Here is the answer:
- • Call to Action Clicks: Clicks on buttons and elements of your ad that calls for action (e.g., “Shop Now” button)
- • Unique Clicks: Clicks anywhere on your ad, once per user (unique)
- • Social Clicks: Clicks your ad receives when it is shown with contextual social information (when the viewer’s FB friends performed a social action, e.g. Like, Share, Comment).
- • Link Clicks: Clicks on your ad that lead the viewer off Facebook
You can also segment some metrics and dimensions by actions to personalize your data even more. We have an article dedicated to the actions, go learn more!
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