How do I create a dashboard using Facebook Ads?

facebook-ads

 

 

Create dashboards incorporating Facebook Ads data!

 

1 – Connect your account

 

1.1 – Add the integration

 

Connecting Facebook Ads to DashThis requires 2 quick steps.

 

  • 1 – In the Integration Manager, choose Facebook Ads and click on Add.

 

FBAds_Add

 

  • 2- You’re then redirected to Facebook. Sign in as usual.

 

As a sign of success, your account now appears under the section Integrations in use in DashThis!

 

1.2 – Add the sources

 

Now that DashThis has access to your data, you have to add your sources manually.

– Under the section Integration in use in the Integration manager, find Facebook Ads.

– Click on the pencil icon located next to your account.

 

FBAds_Add2

 

– You land on a page asking for your client’s information:

 

Give your source a name: It can be anything you want. This name will be how your client will be designated in our tool.

 

– Click on Add Client, and you’re all done!

 

2 – KPIs, metrics, and dimensions

 

2.1 – KPIs

 

The following standard KPIs are available from the Preset Widgets drop down menu:

  • • Actions
  • • Clicks
  • • Click-Through Ratio (CTR)
  • • Cost
  • • Cost per 1000 People Reached
  • • Impressions
  • Reach
  • • Social Clicks
  • • Top Campaigns (Clicks)

 

2.2 – Metrics and dimensions

 

These are the available metrics and dimensions:

Metrics

  • • Actions
  • • Ad Clicks
  • • Ad Cost
  • • Ad Impressions
  • • Call To Action Clicks
  • • Click-Through-Rate (Inline Link Clicks)
  • • Click-Through-Rate (Unique Clicks)
  • • Clicks ALL
  • • CPC ALL
  • • CTR ALL
  • • Conversion Value
  • • Cost Per 1000 People Reached
  • • Cost Per Action
  • • Cost Per Inline Link Click
  • • Cost Per Inline Post Engagement
  • • Cost Per Thousand Impressions (CPM)
  • • Cost Per Unique Action
  • • Frequency
  • • Inline Link Clicks
  • • Inline Post Engagement
  • • Reach
  • • ROI
  • • Social Clicks
  • • Unique Actions
  • • Unique Clicks
  • • Unique CPC
  • • Unique CTR
  • • Unique Impressions

 

Dimensions

  • • Action Type (available only with the Actions, Unique Actions, Cost per Action, and Cost per Unique Action metrics)
  • • Ad ID
  • • Ad Group
  • • Ad Name
  • • Ad Placement
  • • Age
  • • Campaign
  • • Conversion Type
  • • Country
  • • Gender
  • • Region

 

** Note: The “Custom Widgets” menu allows you to filter by campaign name by using the “contains” operator. **

 

2.3 – Types of clicks

 

Wondering what are the difference between the different types of clicks? Here is the answer:

  • • Call to Action Clicks: Clicks on buttons and elements of your ad that calls for action (e.g., “Shop Now” button)
  • • Unique Clicks: Clicks anywhere on your ad, once per user (unique)
  • • Social Clicks: Clicks your ad receives when it is shown with contextual social information (when the viewer’s FB friends performed a social action, e.g. Like, Share, Comment).
  • • Link Clicks: Clicks on your ad that lead the viewer off Facebook

 

Our support team is always there for you if you have any questions!

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