How to create a dashboard using Facebook Ads?

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Create dashboards incorporating Facebook Ads data!

 

 

 

1 – Connect your account

 

 

Connecting Facebook Ads to DashThis requires only 2 quick steps.

 

  • 1 – In the Integration Manager, choose Facebook Ads and click on Add.

 

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  • 2- You’re then redirected to Facebook. Sign in as usual.

 

As a sign of success, your account now appears under the section Integrations in use in DashThis!

 

The data sources are automatically connected to your account. You’re all set and done to create dashboards now!

 

 

2 – KPIs, metrics, and dimensions

 

 

2.1 – KPIs

 

The following standard KPIs are available from the Preset Widgets drop down menu:

  • • Actions
  • • Clicks
  • • Click-Through Ratio (CTR)
  • • Cost
  • • Cost per 1000 People Reached
  • • Engagement by Ad
  • • Engagement by Campaign
  • • Frequency by Ad
  • • Impressions
  • • Leads (Forms)
  • • Page Likes
  • • People Taking Actions
  • • Post Comments
  • • Post Reactions
  • • Post Shares
  • Reach
  • • Social Clicks
  • • Top Campaigns (Clicks)
  • • Website Purchases

 

2.2 – Metrics and dimensions

 

These are the available metrics and dimensions:

Metrics

 

Previous name(s) Current name Description
{{XYZ}} The number of custom conversion {{XYZ}} tracked by the conversion tracking pixel on your website and attributed to your ads.
{{XYZ}} Conversion Value The average cost of each custom conversion {{XYZ}} (Facebook pixel).
Video 10 sec Watched 10-Second Video Views The number of times the video was watched for a total of at least 10 seconds, or for nearly its total length, whichever is shortest.
3-Second Video Views The number of times your video was watched for an aggregate of at least 3 seconds, or for nearly its total length, whichever happened first.
Video 30 sec Watched 30-Second Video Views The number of times the video was watched for a total of at least 30 seconds, or for nearly its total length, whichever is shortest.
Actions Actions The total number of actions that users took that can be directly attributed to the ads. Actions can include anything from engagement, clicks or conversions.
Ad Cost Amount Spent The estimated total amount of money spent on the campaign, ad set or ad during its schedule.
Call To Action Clicks Button Clicks The number of times users clicked the call-to-action button on the ad.
Ad Clicks Clicks (All) The total number of times users have clicked on an ad.
Cost per {{XYZ}} The average cost for each custom conversion {{XYZ}}.
Cost Per 1000 People Reached Cost Per 1000 People Reached Calculated by dividing the reach of the ad by the total cost of the ad, and then multiplying this total by 1000.
Cost per 3-Second Video View The average cost for each 3-second video view.
Cost Per Action Cost per Any Action Calculated by dividing the total number of actions on an ad by the total cost of the ad.
Cost per Event Response The average cost for each event response.
Cost per Inline Post Engagement The average cost of each inline post engagement.
Cost per Lead (Form) The average cost of form responses submitted after people clicked on Facebook lead ads.
Cost per Page Like The average cost for each Facebook Page like.
Cost per Page Mention The average cost of each Facebook Page mention.
Cost per Post Comment The average cost for each post comment.
Cost per Post Engagement The average cost of each post engagement.
Cost per Post Reaction The average cost for each post reaction.
Cost per Post Share The average cost of each post share.
Cost Per Unique Action Cost per Unique Action The cost divided by the total number of users who took an action that can be attributed to the ads.
Unique CPC Cost per Unique Click (All) The average cost for each unique click (all).
Cost per Unique Link Click The average cost for each unique click to link.
Cost per Website Add To Cart The average cost of each add to cart (Facebook pixel).
Cost per Website Lead The average cost of each lead (Facebook pixel).
Cost per Website Purchase The average cost of each purchase (Facebook pixel).
Cost per Website Registration Completed The average cost of each complete registration (Facebook pixel).
Cost Per Click (CPC) CPC (All) The average cost for all clicks.
Cost Per Inline Link Click CPC (Cost per Inline Link Click) The average cost for each inline link click.
CPC (Cost per Link Click) The average cost for each link click.
Cost Per Thousand Impressions (CPM) CPM (Cost per 1000 Impressions) The average cost for 1,000 impressions.
CTR CTR (All) The percentage of times users saw the ad and performed a click (all).
Click-Through-Rate (Inline Link Clicks) CTR (Link Click-Through Rate) The percentage of times users saw the ad and completed a link click.
Event Responses The number of people who responded Interested or Going to your Facebook event, attributed to your ads.
Frequency Frequency The average number of times each user saw the ad.
Ad Impressions Impressions The number of impressions.
Inline Link Clicks The total number of clicks on an ad that links to select destinations or experiences, on or off Facebook-owned properties.
Inline Post Engagement The total number of actions that users took involving the ads (or all posts, in some cases).
Leads (Form) The number of form responses submitted after people clicked on Facebook lead ads.
Link Clicks The number of clicks on ad links to select destinations or experiences, on or off Facebook-owned properties.
Action Conversion Rate (Inline Link) Link Clicks Conversion Rate Calculated by dividing the number of conversions by the number of Link Clicks.
Page Likes The number of likes of your Facebook Page attributed to your ads.
Page Mentions The number of mentions of your Page that are attributed to your ads. A mention happens when a person types @ followed by your Page name, then selects your Page name from a list, in a Facebook post or comment.
Unique Actions People Taking Actions The total number of users who took an action that can be attributed to the ads.
Post Comments The number of comments on your ads.
Post Engagement The total number of actions that people take involving your ads.
Post Reactions The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad, or Angry.
Post Shares The number of shares of your ads. People can share your ads or posts on their own or friends’ Timelines, in groups and on their own Pages.
Unique Impressions Reach The total number of users who saw the ads at least once. Note: Reach is different from Impressions because impressions can include multiple views of the ads by the same users.
Relevance Score Relevance Score A rating from 1 to 10 that estimates how well the target audience is responding to the ad. This score, shown after the ad receives more than 500 impressions, is only visible when looking at reporting for ads and does not appear for ad sets and campaigns.
ROAS ROAS (Return on Ad Spend) The total return on ad spend (ROAS) from website conversions. This is based on the value of all conversions recorded by the Facebook pixel on the website and attributed to the ads divided by the cost.
ROI ROI (Return On Investment) Calculated by subtracting the derived cost of the ad campaign from the conversion values for all conversions and then dividing this total by the derived cost of the ad campaign.
Social Clicks Social Clicks (All) The number of clicks (all) when the ad was displayed with social information, which shows other Facebook friends who engaged with the Facebook Page or ad.
Conversion Value Total Conversion Value The total value of all conversions that can be directly attributed to the ad.
Unique Clicks Unique Clicks (All) The total number of unique users who clicked on the ad (all).
Unique CTR Unique CTR (All) The percentage of people who saw the ad and performed a unique click (all).
Unique Link Clicks The number of people who performed a link click.
Video Percentage Watched The average percentage of the video that users watched.
Video Watches at 100% Video Watches at 100% The number of times the video was watched at 100% of its length, including watches that skipped to the end.
Website Adds To Cart The number of add to cart events tracked by the pixel on your website and attributed to your ads.
Website Leads The number of lead events tracked by the pixel on your website and attributed to your ads.
Website Purchase ROAS (Return on Ad Spend) The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads.
Website Purchases The number of purchase events tracked by the pixel on your website and attributed to your ads.
Website Purchases Conversion Value The total value of purchase (Facebook pixel) conversions.
Website Registration Completed The number of complete registration events tracked by the pixel on your website and attributed to your ads.

 

 

Dimensions

 

Name Description
Action Type This shows the breakdown of results by the type of action. Note: The same action can be counted in multiple types. Ex. A Like is also a Page Engagement, and will be counted twice when the results are broken down.
Ad ID This shows the breakdown of results by the name of your ad and its ID number.
Ad Name This shows the breakdown of results by the name of your ad.
Ad Set This shows the breakdown of results by the name of your Ad Set.
Age This shows the breakdown of results by age range.
Campaign Name This shows the breakdown of results by name of your campaign.
Country ISO Code This shows the breakdown of results by the country ISO code where the ads were viewed.
Device Category (Desktop / Mobile) This shows the breakdown of results by the device type (desktop or mobile) where the ads were viewed.
Gender This shows the breakdown of results by gender.
Impression Device This shows the breakdown of devices people were using when they saw your ads.
Placement This shows the breakdown of results by placement (ex: Facebook desktop News Feed, Instagram mobile News Feed) where your ad was shown.
Platform This shows the breakdown of results by platform (ex: Facebook, Instagram) where your ad was shown.
Platform & Device This shows the breakdown of results by platform (ex: Facebook, Instagram) where your ad was shown and devices people were using when they saw your ads.
Region This shows the breakdown of results by the region (such as state or province) where the ads were viewed.

 

2.3 – Filters

 

You would like to personalize the data displayed in your widget? Facebook Ads offer filters to do just that!

 

When creating a custom widget, you’ll find these options in the menu, right below the metric and dimension fields. You can filter by Ad ID, Ad names,  Ad set names, and Campaign name. You can choose multiple filters; if you do so, the filters will add up. They will be separated with an and so you can target specific data.

 

The filter Platform allows you to see the data coming from specific platforms. If you don’t apply this filter, the data shown will be the sum of the data from all the platforms (Facebook, Instagram, Messenger, Audience Network). Please note that the filter Platform doesn’t appear when selecting the metrics “Button Clicks” or “Relevance Score”. In a widget with a dimension, the platform field appears only after the dimension has been selected and if the dimension is part of this list: Ad ID, Ad names, Ad set names, Campaign name, Placement.

FBAds_Filters

 

 

 

2.4 – Types of clicks

 

Wondering what are the differences between the different types of clicks? Here is the answer:

  • • Call to Action Clicks: Clicks on buttons and elements of your ad that calls for action (e.g., “Shop Now” button)
  • • Unique Clicks: Clicks anywhere on your ad, once per user (unique)
  • • Social Clicks: Clicks your ad receives when it is shown with contextual social information (when the viewer’s FB friends performed a social action, e.g. Like, Share, Comment).
  • • Link Clicks: Clicks on your ad that lead the viewer off Facebook

 

You can also segment some metrics and dimensions by actions to personalize your data even more. We have an article dedicated to the actions, go learn more!

 

Our support team is always there for you if you have any questions!

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