How to create a dashboard using Facebook Ads?

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Create dashboards incorporating Facebook Ads data with our Facebook Ads reporting tool!

 

 

 

1 – Connect your account

 

 

Connecting Facebook Ads to DashThis requires only 2 quick steps.

 

  • 1 – In the Integration Manager, choose Facebook Ads and click on Add.

 

Facebook Ads

 

 

  • 2- You’re then redirected to Facebook. Sign in as usual.

 

As a sign of success, your account now appears under the section Integrations in use in DashThis!

 

The data sources are automatically connected to your account. You’re all set and done to create dashboards now!

 

 

2 – KPIs, metrics, and dimensions

 

 

2.1 – KPIs

 

The following standard KPIs are available from the Preset Widgets drop down menu:

  • • Amount Spent
  • • Clicks (All)
  • • Click-Through Ratio (CTR)
  • • Cost per 1000 People Reached
  • • CTR (All)
  • • Engagement by Ad
  • • Engagement by Campaign
  • • Frequency by Ad
  • • Impressions
  • • Leads (Forms)
  • • Page Engagement
  • • Page Likes
  • • Post Comments
  • • Post Reactions
  • • Post Shares
  • • Reach
  • • Top Campaigns by Clicks (All)
  • • Website Conversions
  • • Website Purchases

 

2.2 – Metrics and dimensions

 

These are the available metrics and dimensions:

Metrics

Name Description
10-Second Video Views The number of times your video was watched for a total of at least 10 seconds, or for nearly its total length, whichever is shortest.
3-Second Video Views The number of times your video was watched for an aggregate of at least 3 seconds, or for nearly its total length, whichever comes first.
30-Second Video Views The number of times the video was watched for a total of at least 30 seconds, or for nearly its total length, whichever comes first.
Actions The total number of actions that users took that can be directly attributed to your ads. Actions can include anything from engagement, clicks or conversions.
Amount Spent The estimated total amount of money spent on your campaign, ad set, or ad during its schedule.
Clicks (All) The total number of times users have clicked on your ad.
Cost Per 1000 People Reached Calculated by dividing the reach of the ad by the total cost of your ad, and then multiplying this total by 1000.
Cost per 3-Second Video View The average cost of each 3-second video view.
Cost Per Any Action Calculated by dividing the total number of actions on your ad by the total cost of the ad.
Cost per Event Response The average cost of each event response.
Cost Per Inline Post Engagement The average cost of each inline post engagement.
Cost per Landing Page View The average cost of each landing page view.
Cost per Lead (Form) The average cost of form responses submitted after users clicked on your lead ad.
Cost per Page Like The average cost of each page like.
Cost per Page Mention The average cost of each page mention.
Cost per Post Comment The average cost of each post comment.
Cost per Post Engagement The average cost of each post engagement.
Cost per Post Reaction The average cost of each post reaction.
Cost per Post Share The average cost of each post share.
Cost Per Unique Action Calculated by dividing the cost by the total number of users who took an action that can be attributed to your ad.
Cost Per Unique Click (All) The average cost for each unique click (all).
Cost per Unique Link Click The average cost of each unique click to link.
Cost per Website Add To Cart The average cost of each website “add to cart”.
Cost per Website Checkout Initiated The average cost of each initiated website checkout.
Cost per Website Conversions The average cost of each website conversion.
Cost per Website Content Views The average cost of each website content view.
Cost per Website Lead The average cost of each website lead.
Cost per Website Purchase The average cost of each post share.
Cost per Website Registration Completed The average cost of each website registration completed.
CPC (All) The average cost of all clicks.
CPC (Cost per Inline Link Click) The average cost of each inline link click.
CPC (Cost per Link Click) The average cost of each link click.
CPM (Cost per 1000 Impressions) The average cost of 1000 impressions.
CTR (All) The percentage of times users saw your ad and performed a click (all).
CTR (Link Click-Through Rate) The percentage of times users saw your ad and completed a link click.
Event Responses The number of users who responded with either an “Interested” or “Going” to an event that can be attributed to your ads.
Frequency The average number of times each user saw your ad.
Impressions The number of impressions.
Inline Link Clicks The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. The “inline link clicks” metric uses a fixed 1-day click-through attribution window.
Inline Post Engagement The total number of actions that users took involving your ads (or all posts, in some cases).
Landing Page Views The number of times a person viewed your ad’s destination URL (the landing page) after clicking on your ad.
Leads (Form) The number of form responses submitted after people clicked on your lead ads.
Link Clicks The number of clicks on your ad links to select destinations or experiences, on or off Facebook-owned properties.
Link Clicks Conversion Rate Calculated by dividing the number of conversions by the number of link clicks.
Page Engagement The total number of actions that can be attributed to your ads that people took on your page and its posts. This can include actions such as liking your page, loving a post, checking in to your location, clicking on a link, and more.
Page Likes The number of likes of your Page attributed to your ads.
Page Mentions The number of mentions of your Page that are attributed to your ads. A mention happens when a person types @ followed by your Page name, then selects your Page name from a list, in either a post or comment.
People Taking Actions The total number of users who took an action that can be attributed to your ads.
Post Comments The number of comments on your ad.
Post Engagement The total number of actions that people take involving your ads.
Post Reactions The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad, or Angry.
Post Shares The number of shares of your ads. People can share ads or posts on their own or friends’ Timelines, in groups, and on their own Pages.
Reach The total number of users who saw your ads at least once. Note: reach is different from impressions, because impressions can include multiple views of the ads by the same user.
Relevance Score A rating from 1 to 10 that estimates how well the target audience is responding to your ad. This score, shown after your ad receives more than 500 impressions, is only visible when looking at reporting for ads and does not appear for ad sets and campaigns.
ROAS (Return on ad spend – %) The total return on ad spend (ROAS, as a percentage) from website conversions. This is based on the value of all conversions recorded by the pixel on your website and attributed to your ads divided by their cost.
ROAS (Return on ad spend – $) The total return on ad spend (ROAS, in currency) from website conversions. This is based on the value of all conversions recorded by the pixel on your website and attributed to your ads divided by their cost.
ROI (Return on investment in %) Calculated by subtracting the derived cost of your ad campaign from the conversion values for all conversions, and then dividing this total by the derived cost of your ad campaign.
ROI (Return on investment in $) Calculated by subtracting the derived cost of your ad campaign from the conversion values for all conversions, and then dividing this total by the derived cost of your ad campaign.
Total Conversion Value The total value of all conversions that can be directly attributed to your ad.
Total Conversion Value The total value of all conversions that can be directly attributed to the ad.
Unique Clicks (All) The total number of unique users who clicked on your ad (all).
Unique CTR (All) The percentage of people who saw your ad and performed a unique click (all).
Unique CTR (Link Click-Through Rate) The percentage of users who saw your ad and completed a link click.
Unique impressions The number of unique impressions.
Unique Link Clicks The number of people who performed a link click.
Video Percentage Watched The average percentage of your video that users watched.
Video Watches at 100% The number of times your video was watched at 100% of its length, including watches that skipped to the end.
Website Adds To Cart The number of “add to cart” events tracked by the pixel on your website and attributed to your ads.
Website Checkouts Initiated The number of initiated checkout events tracked by the pixel on your website and attributed to your ads.
Website Content Views The number of view-content events recorded by the pixel on your website and attributed to your ads.
Website Conversions The number of events or conversions recorded by the pixel on your website and attributed to your ads.
Website Leads The number of lead events tracked by the pixel on your website and attributed to your ads.
Website Purchase ROAS (Return on Ad Spend – %) The total return on ad spend (ROAS, as a percentage) from website purchases. This is based on the value of all conversions recorded by the pixel on your website and attributed to your ads.
Website Purchase ROAS (Return on Ad Spend – $) The total return on ad spend (ROAS, in currency) from website purchases. This is based on the value of all conversions recorded by the pixel on your website and attributed to your ads.
Website Purchases The number of purchase events tracked by the pixel on your website and attributed to your ads.
Website Purchases Conversion Value The total value of website purchases conversions.
Website Registration Completed The number of complete registration events tracked by the pixel on your website and attributed to your ads.

 

Dimensions

 

Name Description
Action Type This shows the breakdown of results by the type of action. Note: The same action can be counted in multiple types. Ex. A Like is also a Page Engagement, and will be counted twice when the results are broken down.
Ad ID This shows the breakdown of results by the name of your ad and its ID number.
Ad Name This shows the breakdown of results by the name of your ad.
Ad Set This shows the breakdown of results by the name of your Ad Set.
Age This shows the breakdown of results by age range.
Campaign Name This shows the breakdown of results by name of your campaign.
Country ISO Code This shows the breakdown of results by the country ISO code where the ads were viewed.
Device Category (Desktop / Mobile) This shows the breakdown of results by the device type (desktop or mobile) where the ads were viewed.
Gender This shows the breakdown of results by gender.
Impression Device This shows the breakdown of devices people were using when they saw your ads.
Placement This shows the breakdown of results by placement (ex: Facebook desktop News Feed, Instagram mobile News Feed) where your ad was shown.
Platform This shows the breakdown of results by platform (ex: Facebook, Instagram) where your ad was shown.
Platform & Device This shows the breakdown of results by platform (ex: Facebook, Instagram) where your ad was shown and devices people were using when they saw your ads.
Region This shows the breakdown of results by the region (such as state or province) where the ads were viewed.

 

2.3 – Filters

 

You would like to personalize the data displayed in your widget? Facebook Ads offer filters to do just that!

 

When creating a custom widget, you’ll find these options in the menu, right below the metric and dimension fields. You can filter by Ad ID, Ad names,  Ad set names, and Campaign name. You can choose multiple filters; if you do so, the filters will add up. They will be separated with an and so you can target specific data.

 

The filter Platform allows you to see the data coming from specific platforms. If you don’t apply this filter, the data shown will be the sum of the data from all the platforms (Facebook, Instagram, Messenger, Audience Network). Please note that the filter Platform doesn’t appear when selecting the metrics “Button Clicks” or “Relevance Score”. In a widget with a dimension, the platform field appears only after the dimension has been selected and if the dimension is part of this list: Ad ID, Ad names, Ad set names, Campaign name, Placement.

facebook ads

 

 

 

You can also segment some metrics and dimensions by actions to personalize your data even more. We have an article dedicated to the actions, go learn more!

 

Ad Name dimension

You can display your data using two major dimensions: Ad Name or Ad ID.

It’s important to note that if you use the Ad Name dimension, the data of all Ads under the exact same name will be aggregated (as a sum).

However, if you display your data by Ad ID, each Ad’s data will be displayed independently, even if they have the same name, since they most likely have different parameters.

 

Our support team is always there for you if you have any questions!

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