How do I create a dashboard using Google Analytics Multi-Channel Funnels KPIs?

Google Analytics Multi-Channel Funnels has an API that we integrated months ago, and we now also have some Key Performance Indicators (KPIs) that you’ll find in our standard widget list.

Now, you can get your Multi-Channel Funnels KPIs in just one click!

You’ll find the following standard KPIs available from the Preset Widgets drop down menu:

Assisted Conversions by Grouping
Assisted Conversions by Source/Medium
Assisted Conversion Value
Assisted Goals Only
Assisted Transactions Only
Assisted Value by Source/Medium

Organic Assisted Conversion Rate
Organic Assisted Conversions
Organic Assisted Value
Organic Combined Conversion Rate
Organic Combined Conversions
Organic Combined vs Overall

Paid Assisted Conversion Rate
Paid Combined Conversion Rate
Paid Combined Conversions
Paid Combined vs Overall
Paid Search Assisted Conversions
Paid Search Assisted Value

Top Conversion Paths
Top Conversion Paths w/ Organic
Top Conversion Paths w/ Paid Search


The following are the available metrics and dimensions:


  • Assisted Conversions
  • Assisted Value
  • First Impression Conversions
  • First Impression Value
  • First Interaction Conversions
  • First Interaction Value
  • Impression Assisted Conversions
  • Impression Assisted Value
  • Last Interaction Conversions
  • Last Interaction Value
  • Total Conversions
  • Total Conversions Value



  • Basic Channel Grouping
  • Basic Channel Group Path
  • Campaign Name
  • Campaign Path
  • Conversion Date
  • Conversion Goal Number
  • Conversion Type
  • Keyword
  • Keyword Path
  • Medium
  • Medium Path
  • Path Length Interactions
  • Source
  • Source/Medium
  • Source Path
  • Source/Medium Path
  • Time Lag (in days)
  • Transaction ID