How to create a dashboard using Google Analytics Multi-Channel Funnels KPIs?

Google Analytics Multi-Channel Funnels has an API that we integrated months ago, and we now also have some Key Performance Indicators (KPIs) that you’ll find in our standard widget list.

Now, you can get your Multi-Channel Funnels KPIs in just one click!

You’ll find the following standard KPIs available from the Preset Widgets drop down menu:

• Assisted Conversions by Channel
• Assisted Conversions by Source/Medium
• Assisted Conversion Value
• Assisted Conversions (Goals Only)
• Assisted Conversions (Transactions Only)
• Assisted Conversion Value by Source/Medium

• Organic Assisted Conversion Rate
• Organic Assisted Conversions
• Organic Assisted Conversion Value
• Organic Conv. Rate (Conversions + Assisted Conversions)
• Organic Conversions + Assisted Conversions
• Organic + Assisted Conversions vs All + Assisted Conversions

• Paid Assisted Conversion Rate
• Paid Conv. Rate (Conversions + Assisted Conversions)
• Paid Conversions + Assisted Conversions
• Paid + Assisted Conversions vs All + Assisted Conversions
• Paid Assisted Conversions
• Paid Assisted Conversion Value

• Top Conversion Paths
• Top Conversion Paths with Organic
• Top Conversion Paths with Paid

 

The following are the available metrics and dimensions:

Metrics

  • • Assisted Conversions
  • • Assisted Conversion Value
  • • First Impression Conversions
  • • First Impression Conversion Value
  • • First Interaction Conversions
  • • First Interaction Conversion Value
  • • Impression Assisted Conversions
  • • Impression Assisted Conversion Value
  • • Last Interaction Conversions
  • • Last Interaction Conversion Value
  • • Total Conversions
  • • Total Conversion Value

 

Dimensions

  • • Ad Group
  • • AdWords Campaign
  • • AdWords Customer ID
  • • Campaign
  • • Campaign Path
  • • Conversion Date
  • • Conversion Goal Number
  • • Conversion Type
  • • Default Channel Grouping
  • • Keyword
  • • Keyword Path
  • • MCF Channel Grouping Path
  • • Medium
  • • Medium Path
  • • Path Length in Interactions
  • • Source
  • • Source/Medium
  • • Source Path
  • • Source/Medium Path
  • • Time Lag in Days
  • • Transaction ID