How to create a dashboard using LinkedIn Pages?

linkedin-company-pages-dashboards-kpis

 

LinkedIn is the world’s largest professional social network. They have been allowing company pages for a while and since marketers are using them more and more, it was important that we integrate the LinkedIn company pages API to help you track your social performance on LinkedIn.

 

The following standard KPIs are available from the Preset Widgets drop down menu:

Preset widgets Definition Calculation (if applicable)
Engagement Rate The number of times people engaged with your posts divided by the number of impressions. (Clicks + Likes + Comments + Shares) / Ad Impressions
Followers Count The number of Followers on your page.
Impressions The number of Impressions that occurred for your posts during your selected period.
Number of Clicks The number of Clicks that occurred on your posts during your selected period.
Number of Comments The number of Comments that occurred on your posts during your selected period.
Number of Likes The number of Likes that occured on your posts during your selected period.
Number of Shares The number of times your posts were shared during your selected period.
Total Social Interactions The number of Social Interactions that occurred on your posts during your selected period. Likes + Comments + Shares + Clicks

 

The available metrics are:

Metrics Definition Calculation (if applicable)
Clicks The number of Clicks that occurred on your posts during your selected period.
Impressions The number of Impressions that occurred for your posts during your selected period.
Comments Count The number of Comments that occurred on your posts during your selected period.
Engagement Rate The number of times people engaged with your posts divided by the number of impressions. (Clicks + Likes + Comments + Shares) / Ad Impressions
Followers Count The number of Followers on your page.
Follower Engagement Rate The number of Social Interactions on your posts divided by your Followers. (Likes + Comments + Shares) / Followers
Post Likes The number of Likes that occured on your posts during your selected period.
Shares The number of times your posts were shared during your selected period.
Social Interactions The number of Social Interactions that occurred on your posts during your selected period. Likes + Comments + Shares + Clicks

 

There is no Linkedin Pages Dimension available at this time.

 

Some notes:

 

– While LinkedIn’s API does not give us access to historical data for the Follower Counts, we keep your data as soon as you create your first widget, so your Followers Count will evolve over time.

 

– LinkedIn KPIs (other than Followers Count) are updated by LinkedIn’s API only once a month. We can retrieve them at the beginning of each month for the previous month. Due to this limitation, we don’t recommend that you create Periodic dashboards for a daily or weekly time frame to measure the LinkedIn integration.

 

– This integration doesn’t include Linkedin Ads metrics, which is a different API. But don’t worry, we’ve also integrated LinkedIn Ads API! Have a look at our article on this matter!