How to create a Google Analytics dashboard?

Create dashboards incorporating Google Analytics data!

 

1 – Connect your account

Connecting Google Analytics to DashThis requires only 2 quick steps.

  • 1 – In the Integration Manager, choose Google Analytics and click on Add.

 

  • 2- You’re then redirected to Google Analytics. Sign in as usual and allow DashThis to access your Google Analytics data (don’t worry – we only use it to generate your dashboards!).

As a sign of success, your account now appears under the section Integrations in use in DashThis!

You’re all set and done to create dashboards now!

2 – KPIs, metrics, and dimensions

 

2.1 – KPIs

The following standard KPIs are available from the Preset Widgets drop down menu:*

Group Name Description
AdSense AdSense CTR This historic widget shows your Adsense CTR (click-through rate). It is calculated by dividing the number of Ad Clicks by the number of Page Impressions.
AdSense AdSense Revenue This historic widget shows the AdSense Revenue for all AdSense Ads.
AdSense AdSense Revenue per Sessions (was AdSense Revenue Per Visit) This historic widget shows the average AdSense Revenue per Session. It is calculated by dividing the AdSense Revenue by the number of Sessions.
App Tracking Average Time on Screen This historic widget shows the average Time on Screen. It is calculated by dividing the number of Screen Views (the mobile-app equivalent of web page views) by the total Time on Screen.
App Tracking Screen Views This historic widget shows the number of Screen Views (the mobile-app equivalent of web page views).
App Tracking Screen Views per Session (was Screenviews per visit) This historic widget shows the average number of Screen Views per Session. It is calculated by dividing the number of Screen Views (the mobile-app equivalent of web page views) by the number of Sessions.
App Tracking Top Screens by Screen Views (was Top Screens (Views)) This list widget shows the Top Screens according to the number of Screen Views.
Content Number of Pageviews This historic widget shows the number of Pageviews.
Content Pages per Session (was Pages per Visit) This historic widget shows the average number of Pages per Session. It is calculated by dividing the number of Pageviews by the number of Sessions.
Content Pages per Session (Goal) (was Pages per Visit (Goal)) This gauge widget shows the average number of Pages per Session in comparison to a previously set goal. It is calculated by dividing the number of Pageviews by the number of Sessions.
Content Pageviews (Trend) This trend widget shows the change in number of Pageviews over time.
Content Top Exit Pages by Sessions (was Top Exit Pages (Visits)) This list widget shows the Top Exit Pages according to the number of Sessions.
Content Top Landing Pages by Sessions (was Top Landing Pages) This list widget shows the Top Landing Pages according to the number of Sessions.
Content Top Pages by Pageviews (was Pages (Pageviews)) This list widget shows the Top Pages according to the number of Pageviews.
E-Commerce Days to Transaction This list widget shows the number of Days that passed between a visitor’s first session and his/her Transaction.
E-Commerce Items per Transaction This historic widget shows the average number of Items per Transaction. It is calculated by dividing the total number of Items by the number of Transactions.
E-Commerce Revenue This historic widget shows the Revenue.
E-Commerce Revenue (Goal) This gauge widget shows the Revenue in comparison to a previously set goal.
E-Commerce Revenue (Trend) This trend widget shows the change in Revenue over time.
E-Commerce Revenue per Source This list widget shows the Revenue earned from each Source.
E-Commerce Revenue per Transaction This historic widget shows the average Revenue per Transaction. It is calculated by dividing the Revenue by the number of Transactions.
E-Commerce Revenue per Session This historic widget shows the average Revenue per Session. It is calculated by dividing the Revenue by the number of Sessions.
E-Commerce Transactions This historic widget shows the number of Transactions.
E-Commerce Transactions (Goal) This gauge widget shows the number of Transactions in comparison to a previously set goal.
E-Commerce Transactions (Trend) This trend widget shows the change in number of Transactions over time.
E-Commerce Transactions per Source This list widget shows the number of Transactions earned from each Source.
E-Commerce Sessions to Transaction (was Visits to Transaction) This list widget shows the number of Sessions that occurred between a visitor’s first Session and his/her Transaction.
Events Top Event Categories (was Top Event Categories (Events)) This list widget shows the Top Event Categories according to the number of Events.
Events Top Event Categories with Actions (was Top Event Categories + Actions (Events)) This list widget shows the Top Event Categories and Actions according to the number of Events.
Goals Average Session Value (was Average Visit Value) This historic widget shows the average Session Value. It is calculated by dividing the Goal Value Total by the number of Sessions.
Goals Average Session Value (Goal) (was Average Visit Value (Goal)) This gauge widget shows the average Session Value in comparison to a previously set goal. It is calculated by dividing the Goal Value Total by the number of Sessions.
Goals Conversion Rate This historic widget shows the Conversion Rate. It is calculated by dividing the number of Conversions by the number of Sessions.
Goals Conversion Rate (Trend) This trend widget shows the change in Conversion Rate over time. It is calculated by dividing the number of Conversions by the number of Sessions.
Goals Conversions This historic widget shows the number of Conversions.
Goals Conversions (Goal) This gauge widget shows the number of Conversions in comparison to a previously set goal.
Goals Top Converting Goals This list widget shows the Top Converting Goals.
Goals Top Converting Goals from Organic (was Top Converting Goals (Organic)) This list widget shows the Top Converting Goals earned from Organic traffic.
Goals Top Converting Goals from Paid (was Top Converting Goals (Paid Search)) This list widget shows the Top Converting Goals earned from Paid traffic.
Goals Total Goal Value This historic widget shows the Total Goal Value.
Mobile Top Mobile Devices (Sessions) (was Top Mobile Devices (Visits)) This list widget shows the Top Mobile Devices according to the number of Sessions.
Mobile Top Mobile Device Brands (Sessions) (was Top Mobile Devices Branding (Visits)) This list widget shows the Top Mobile Device Brands according to the number of Sessions.
Mobile Top Mobile Device Models (Sessions) (was Top Mobile Platform (Visits)) This list widget shows the Top Mobile Device Models according to the number of Sessions.
Mobile Sessions from Mobile (was Visits from Mobile) This historic widget shows the number of Sessions that occurred on Mobile devices.
Mobile Sessions from Mobile (Trend) (was Visits from Mobile Trend) This trend widget shows the change in number of Sessions that occurred on Mobile devices.
Multi-Channel Funnels Assisted Conversion by Source / Medium This list widget shows the number of Assisted Conversions earned from each Source or Medium.
Multi-Channel Funnels Assisted Conversion Value This historic widget shows the Assisted Conversion Value.
Multi-Channel Funnels Assisted Conversions by Channel (was Assisted conversions by Grouping) This list widget shows the number of Assisted Conversions earned from each Channel.
Multi-Channel Funnels Assisted Conversions (Goals Only) (was Assisted Goals Only) This historic widget shows the number of Assisted Conversions (Goals Only).
Multi-Channel Funnels Assisted Conversions (Transactions Only) (was Assisted Transactions Only) This historic widget shows the number of Assisted Conversions (Transactions Only).
Multi-Channel Funnels Assisted Conversion Value by Source / Medium (was Assisted Value by Source / Medium) This list widget shows the Assisted Conversion Value earned from each Source or Medium.
Multi-Channel Funnels Organic Assisted Conv. Rate This historic widget shows the Assisted Conversion Rate earned from Organic traffic. It is calculated by dividing the number of Assisted Conversions from Organic by the number of Sessions from Organic.
Multi-Channel Funnels Organic Assisted Conversions This historic widget shows the number of Assisted Conversions earned from Organic traffic.
Multi-Channel Funnels Organic Assisted Conversion Value (was Organic Assisted Value) This historic widget shows the Assisted Conversions Value earned from Organic traffic.
Multi-Channel Funnels Organic Conv. Rate (Conversions + Assisted Conversions) (was Organic Combined Conv. Rate) This historic widget shows the Organic Conversion Rate. It is calculated by adding the number of Organic Conversions with the number of Organic Assisted Conversions, and dividing the result by the number of Sessions.
Multi-Channel Funnels Organic Conversions + Assisted Conversions (was Organic Combined Conversions) This historic widget shows the total number of Organic Conversions plus Organic Assisted Conversions.
Multi-Channel Funnels Organic + Assisted Conversions vs All + Assisted Conversions (was Organic Combined vs Overall) This historic widget shows the total number of Organic Conversions plus Organic Assisted Conversions versus the total number of All Conversions plus Assisted Conversions.
Multi-Channel Funnels Paid Assisted Conv. Rate This historic widget shows the Paid Assisted Conversion Rate. It is calculated by dividing the number of Paid Assisted Conversions by the number of Sessions.
Multi-Channel Funnels Paid Conv. Rate (Conversions + Assisted Conversions) (was Paid Combined Conv. Rate) This historic widget shows the Paid Conversion Rate. It is calculated by adding the number of Paid Conversions with the number of Paid Assisted Conversions, and dividing the result by the number of Sessions.
Multi-Channel Funnels Paid Conversions + Assisted Conversions (was Paid Combined Conversions) This historic widget shows the total number of Paid Conversions plus Paid Assisted Conversions.
Multi-Channel Funnels Paid + Assisted Conversions vs All + Assisted Conversions (was Paid Combined vs Overall) This historic widget shows the total number of Paid Conversions plus Paid Assisted Conversions versus the total number of All Conversions plus Assisted Conversions.
Multi-Channel Funnels Paid Assisted Conversions (was Paid Search Assisted Conv.) This historic widget shows the number of Assisted Conversions earned from Paid traffic.
Multi-Channel Funnels Paid Assisted Conversion Value (was Paid Search Assisted Value) This historic widget shows the Assisted Conversions Value earned from Paid traffic.
Multi-Channel Funnels Top Conversion Paths This list widget shows the Top Conversion Paths according to the number of Assisted Conversions.
Multi-Channel Funnels Top Conversion Paths with Organic This list widget shows the Top Conversion Paths according to the number of Assisted Conversions earned from Organic traffic.
Multi-Channel Funnels Top Conversion Paths with Paid This list widget shows the Top Conversion Paths according to the number of Assisted Conversions earned from Paid traffic.
SEM / PPC Clicks This historic widget shows the number of Clicks.
SEM / PPC Conversions from Paid (was Conversions from PPC) This historic widget shows the number of Conversions earned from Paid traffic.
SEM / PPC Cost This historic widget shows the Cost of all Ads.
SEM / PPC Cost + 15% markup This historic widget shows the Cost of all Ads plus a 15% markup. It is calculated by multiplying the Cost by 1.15.
SEM / PPC Cost per Click (CPC) + 15% markup This historic widget shows the Cost per Click (CPC) of all Ads plus a 15% markup. The CPC is calculated by dividing the Cost by the number of Clicks. The result is then multiplied by 1.15 to reflect a 15% markup.
SEM / PPC Cost per Conversion This historic widget shows the Cost per Conversion. It is calculated by dividing the Cost by the number of Conversions.
SEM / PPC Cost per Conversion + 15% markup (was Cost Per Lead. (CPL) + 15% markup) This historic widget shows the Cost per Conversion plus a 15% markup. The Cost per Conversion is calculated by dividing the Cost by the number of Conversions. The result is then multiplied by 1.15 to reflect a 15% markup.
SEM / PPC CTR (Click-through rate) This historic widget shows the CTR (Click-through rate). It is calculated by dividing the number of Ad Clicks by the number of Ad Impressions.
SEM / PPC Impressions This historic widget shows the number of Ad Impressions.
SEM / PPC New Sessions from Paid Search (was New Visits from Paid Search) This historic widget shows the number of New Sessions earned from Paid traffic.
SEM / PPC Ratio of New Sessions from Paid Search (was Ratio of New Visits from Paid Search) This historic widget shows the Ratio of New Sessions versus All Sessions earned from Paid traffic. It is calculated by dividing the number of New Sessions by the number of Sessions.
SEM / PPC ROAS (Return On Ad Spend) (was ROI (Returns on Investment) This historic widget shows the ROAS (Return on Ad Spend). It is calculated by dividing the Total Value (Transactions + Goals) by the Cost.
SEM / PPC Top Paid Campaigns (Sessions) (was Top PPC Campaigns (Visits)) This list widget shows the Top Paid Campaigns according to the number of Sessions.
SEO Conversion Rate from Organic This historic widget shows the Conversion Rate for Conversions earned from Organic traffic. It is calculated by dividing the number of Conversions by the number of Sessions earned from Organic traffic.
SEO Conversions from Organic This historic widget shows the number of Conversions earned from Organic traffic.
SEO Number of Organic Landing Pages This historic widget shows the Number of Landing Pages Organic traffic arrived on.
SEO Organic Sessions Rate (was Organic Visits Rate) This gauge widget shows the Sessions Rate earned from Organic traffic. It is calculated by dividing the number of Sessions earned from Organic traffic by the number of Sessions earned from all traffic.
SEO Top Keywords from Organic (Sessions) (was Top Keywords from Organic (Visits)) This list widget shows the Top Keywords according to the number of Sessions earned from Organic traffic.
SEO Top Landing Page from Organic (Sessions) (was Top Landing Page from Organic (Visits)) This list widget shows the Top Landing Pages according to the number of Sessions derived from Organic traffic.
SEO Top Search Engines This list widget shows the Top Search Engines according to the number of Sessions.
SEO Sessions from Organic (was Visits from Organic) This historic widget shows the number of Sessions earned from Organic traffic.
SEO Sessions from Organic (Trend) (was Visits from Organic Trend) This trend widget shows the change in number of Sessions earned from Organic traffic.
Standard Average Session Duration (was Average Visit Time) This historic widget shows the average Session Duration. It is calculated by dividing the total Time on Site by the number of Sessions.
Standard Bounce Rate This historic widget shows the Bounce Rate. It is calculated by dividing the number of Bounces by the number of Sessions.
Standard Days Since Last Session (was Days Since Last Visit) This list widget shows the number of Days that passed between a visitor’s first Session and his/her last.
Standard New Session Rate (was New Visit Rate) This gauge widget shows the New Session Rate. It is calculated by dividing the number of New Sessions by the total number of Sessions.
Standard New Users (was New Visitors) This historic widget shows the number of New Users.
Standard New vs Returning This list widget shows the number of New Users in comparison to the number of Returning Users.
Standard Returning Users (was Returning Visitors) This historic widget shows the number of Returning Users.
Standard Returning Sessions Rate (was Returning Visits Rate) This gauge widget shows the Returning Sessions Rate in comparison to a previously set goal. It is calculated by dividing the number of Returning Sessions by the total number of Sessions.
Standard Session Duration (was Total Time on Site) This historic widget shows the total Session Duration.
Standard Total Sessions (was Total Visits) This historic widget shows the number of Total Sessions.
Standard Total Sessions (Trend) (was Total Visits (Trend)) This trend widget shows the change in number of Total Sessions over time.
Standard Unique Users (was Unique Visitors) This historic widget shows the number of Unique Users.
Standard Unique Users (Trend) (was Unique Visitors (Trend)) This trend widget shows the change in number of Unique Users over time.
Standard Session Count (was Visit Count) This pie widget shows the Session Count.
Technology Avg. Page Load Time (in MS) (was Avg. Load Time (in MS)) This historic widget shows the average Page Load Time (in miliseconds). It is calculated by dividing the Page Load Sample by the Page Load Time.
Technology Avg. Page Load Time (in seconds) (was Avg. Load Time (in MS)) This historic widget shows the average Page Load Time (in seconds). It is calculated by dividing the Page Load Sample by the Page Load Time.
Technology Top Browsers by Sessions (was Top Browsers (Visits)) This list widget shows the Top Browsers according to the number of Sessions.
Technology Top Browsers & Version by Sessions (was Top Browsers + Version (Visits)) This list widget shows the Top Browsers and their Versions according to the number of Sessions.
Technology Top Languages by Sessions (was Top Languages (Visits)) This list widget shows the Top Languages according to the number of Sessions.
Technology Top Operating Systems by Sessions (was Top Operating Systems (Visits)) This list widget shows the Top Operating Systems according to the number of Sessions.
Technology Top Operating Systems & Version by Sessions (was Top Operating Systems + Version (Visits)) This list widget shows the Top Operating Systems and their Versions according to the number of Sessions.
Technology Top Screen Resolutions by Sessions (was Top Screen Resolutions (Visits)) This list widget shows the Top Screen Resolutions according to the number of Sessions.
Traffic Sources Source / Medium by Sessions (was Source / Medium (Visits)) This list widget shows the Top Sources and Mediums according to the number of Sessions.
Traffic Sources Top Cities by Sessions (was Top Cities (Visits)) This list widget shows the Top Cities according to the number of Sessions.
Traffic Sources Top Continents by Sessions (was Top Continents (Visits)) This list widget shows the Top Continents according to the number of Sessions.
Traffic Sources Top Countries by Sessions (was Top Countries (Visits)) This list widget shows the Top Countries according to the number of Sessions.
Traffic Sources Top Referrers by Sessions (was Top Referrers) This list widget shows the Top Referrers according to the number of Sessions.
Traffic Sources Top Regions by Sessions (was Top Regions (Visits)) This list widget shows the Top Regions according to the number of Sessions.
Traffic Sources Top Sources by Sessions (was Top Sources (Visits)) This list widget shows the Top Sources according to the number of Sessions.

2.2 – Metrics

These are the available metrics:*

Name Description
AdSense Ad Units Viewed (was Ad Units Viewed) The number of AdSense ad units viewed (requires integration with AdSense). An ad unit is a set of ads displayed as a result of one piece of the AdSense ad code.
AdSense Ads Clicked (was Ads Clicks) The number of times AdSense ads on the site were clicked (requires integration with AdSense).
AdSense Impressions (was Ads Viewed) The number of AdSense ads viewed (requires integration with AdSense). Multiple ads can be displayed within an ad Unit.
AdSense CTR The percentage of page impressions that resulted in a click on an AdSense ad (requires integration with AdSense).
AdSense eCPM The estimated cost per thousand page impressions (requires integration with AdSense).
AdSense Page Impressions The number of pageviews during which an AdSense ad was displayed (requires integration with AdSense). A page impression can have multiple ad Units.
AdSense Revenue The total revenue from AdSense ads.
AdSense Revenue Per Visit The total revenue from AdSense ads divided by the number of sessions.
Clicks (was Ad Clicks) The number of times users clicked on your ad.
Cost (was Ad Cost) The total amount you paid for your ads.
Impressions How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.
CTR (was Click-Through-Rate (CTR)) AdWords CTR (click-through rate) is the percentage of ad impressions that resulted in a click.
Cost Per Revenue Cost Per Revenue is calculated by dividing the ad spend by the conversion value (based on e-commerce revenue).
CPC (was Cost Per Click (CPC)) Cost-per-click is the average cost you paid for each click on your search ad(s).
CPM (was Cost Per Thousand Impressions (CPM)) Cost-per-mille-impressions is the average cost you paid for each 1000 impressions of your content ads.
Cost per Transaction The cost per transaction on your site.
ROAS (in $) (was Return on Ad Spend (ROAS in $)) ROAS (return on advertising spend) is calculated by dividing the conversion value (based on e-commerce revenue and goal value) by the ad spend.
ROAS (in %) (was Return on Ad Spend (ROAS in %)) ROAS (return on advertising spend) is calculated by dividing the conversion value (based on e-commerce revenue and goal value) by the ad spend.
Revenue Per Click (RPC) Average revenue per click (RPC).
ROAS (in %) – Goal value only (was Return on Ad Spend (ROAS in %) – Goal value only) ROAS (return on advertising spend) is calculated by dividing the conversion value (based on goal value) by the ad spend.
Margin Margin is calculated by taking the total revenue (transaction & goal value), subtracting the overall costs, then dividing by the total revenue.
ROAS (in %) – Revenue only (was Return on Ad Spend (ROAS in %) – Revenue only) ROAS (return on advertising spend) is calculated by dividing the conversion value (based on e-commerce revenue) by the ad spend.
Returns on Investment (ROI) ROI is calculated by taking the total revenue (transaction & goal value), subtracting the overall costs, then dividing by the total revenue.
Exceptions The total number of technical exceptions, or errors, including crashes.
Screen Views The total number of screens viewed. Repeated views of a single screen are counted.
Time On Screen The average amount of time users spent viewing a specific screen or set of screens.
Unique Screen Views The number of sessions during which the specified screen(s) are viewed at least once. Multiple viewings of a screen are counted as a single Unique Screenview.
Custom Metric 1 The value of your custom metric #1
Custom Metric 10 The value of your custom metric #10
Custom Metric 11 The value of your custom metric #11
Custom Metric 12 The value of your custom metric #12
Custom Metric 13 The value of your custom metric #13
Custom Metric 14 The value of your custom metric #14
Custom Metric 15 The value of your custom metric #15
Custom Metric 16 The value of your custom metric #16
Custom Metric 17 The value of your custom metric #17
Custom Metric 18 The value of your custom metric #18
Custom Metric 19 The value of your custom metric #19
Custom Metric 2 The value of your custom metric #2
Custom Metric 20 The value of your custom metric #20
Custom Metric 3 The value of your custom metric #3
Custom Metric 4 The value of your custom metric #4
Custom Metric 5 The value of your custom metric #5
Custom Metric 6 The value of your custom metric #6
Custom Metric 7 The value of your custom metric #7
Custom Metric 8 The value of your custom metric #8
Custom Metric 9 The value of your custom metric #9
Per Session Value (was Transaction Revenue Per Visit) Average revenue per Session. For mobile apps, this is the average for in-app revenue only. Acquisition revenue (like from app purchases within a marketplace like Google Play) is not included.
Ecommerce Conversion Rate (was Transaction Rate) The percentage of sessions that resulted in an ecommerce transaction.
Product Revenue (was Item Revenue) Revenue from individual product sales.
Average Quantity (was Items Per Purchase) The average number of units sold in ecommerce transactions.
Revenue (was Total Revenue) The total revenue from web ecommerce or in-app transactions. Depending on your implementation, this can include tax and shipping.
Product Revenue per Purchase (was Revenue Per Item) The average product revenue per purchase.
Avg. Order Value (was Revenue Per Transaction) The average value of transactions.
Quantity (was Transaction Item Quantity) The number of units sold in ecommerce transactions.
Ecommerce Conversion Rate (was Transaction Rate) The percentage of sessions that resulted in an e-commerce transaction.
Per Session Value (was Transaction Revenue Per Visit) The average transaction revenue for a session.
Shipping (was Transaction Shipping) The total cost of shipping.
Tax (was Transaction Tax) The total tax for transactions.
Transactions The total number of transactions.
Unique Purchase The total number of times a specified product (or set of products) was a part of a transaction.
Product removes from cart The number of times a product was removed from a shopping cart.
Quantity Added To Cart The number of product units added to a shopping cart (Enhanced Ecommerce).
Quantity Removed From Cart The number of product units removed from a shopping cart (Enhanced Ecommerce).
Product Adds To Cart The number of times a product was added to a shopping cart (Enhanced Ecommerce).
Product Detail Views The number of times users viewed a product-detail page (Enhanced Ecommerce).
Items Per Transaction The average quantity of an item sold per transactions.
Cart-to-Detail Rate Product adds divided by views of product details (Enhanced Ecommerce).
ROAS (in $) – Goal value only (was Return on Ad Spend (ROAS in $) – Goal value only) ROAS (return on advertising spend) is calculated by dividing the conversion value (based on goal value) by the ad spend.
ROAS (in $) – Revenue only (was Return on Ad Spend (ROAS in $) – Revenue only) ROAS (return on advertising spend) is calculated by dividing the conversion value (based on e-commerce revenue) by the ad spend.
Avg. Value (was Average Event Value) The average value of an event.
Event Value Event Value is the total value of an event or set of events. It is calculated by multiplying the per-event value by the number of times the event occurred.
Total Events Total Events is the number of times events occurred.
Unique Events A count of the number of times an event with the category/action/label value was seen at least once within a session.
Goal Conversion Rate (was Conversion Rate) The sum of all individual goal conversion rates.
Cost Per Goal Conversion (was Cost Per Conversion) The cost per goal conversion for your site.
Goal 1 Abandonment Rate (was Goal 1 Abandon Rate) The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 1 Abandoned Funnels (was Goal 1 Abandons) The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 1 Completions The number of goal conversions.
Goal 1 Conversion Rate The percentage of sessions that resulted in a goal conversion.
Goal 1 Cost Per Conversion The cost per goal conversion for your site.
Goal 1 Starts The number of entrances into the goal funnel.
Goal 1 Value The monetary value of goal conversions.
Goal 10 Abandonment Rate (was Goal 10 Abandon Rate) The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 10 Abandoned Funnels (was Goal 10 Abandons) The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 10 Completions The number of goal conversions.
Goal 10 Conversion Rate The percentage of sessions that resulted in a goal conversion.
Goal 10 Cost Per Conversion The cost per goal conversion for your site.
Goal 10 Starts The number of entrances into the goal funnel.
Goal 10 Value The monetary value of goal conversions.
Goal 11 Abandonment Rate (was Goal 11 Abandon Rate) The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 11 Abandoned Funnels (was Goal 11 Abandons) The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 11 Completions The number of goal conversions.
Goal 11 Conversion Rate The percentage of sessions that resulted in a goal conversion.
Goal 11 Cost Per Conversion The cost per goal conversion for your site.
Goal 11 Starts The number of entrances into the goal funnel.
Goal 11 Value The monetary value of goal conversions.
Goal 12 Abandonment Rate (was Goal 12 Abandon Rate) The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 12 Abandoned Funnels (was Goal 12 Abandons) The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 12 Completions The number of goal conversions.
Goal 12 Conversion Rate The percentage of sessions that resulted in a goal conversion.
Goal 12 Cost Per Conversion The cost per goal conversion for your site.
Goal 12 Starts The number of entrances into the goal funnel.
Goal 12 Value The monetary value of goal conversions.
Goal 13 Abandonment Rate (was Goal 13 Abandon Rate) The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 13 Abandoned Funnels (was Goal 13 Abandons) The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 13 Completions The number of goal conversions.
Goal 13 Conversion Rate The percentage of sessions that resulted in a goal conversion.
Goal 13 Cost Per Conversion The cost per goal conversion for your site.
Goal 13 Starts The number of entrances into the goal funnel.
Goal 13 Value The monetary value of goal conversions.
Goal 14 Abandonment Rate (was Goal 14 Abandon Rate) The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 14 Abandoned Funnels (was Goal 14 Abandons) The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 14 Completions The number of goal conversions.
Goal 14 Conversion Rate The percentage of sessions that resulted in a goal conversion.
Goal 14 Cost Per Conversion The cost per goal conversion for your site.
Goal 14 Starts The number of entrances into the goal funnel.
Goal 14 Value The monetary value of goal conversions.
Goal 15 Abandonment Rate (was Goal 15 Abandon Rate) The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 15 Abandoned Funnels (was Goal 15 Abandons) The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 15 Completions The number of goal conversions.
Goal 15 Conversion Rate The percentage of sessions that resulted in a goal conversion.
Goal 15 Cost Per Conversion The cost per goal conversion for your site.
Goal 15 Starts The number of entrances into the goal funnel.
Goal 15 Value The monetary value of goal conversions.
Goal 16 Abandonment Rate (was Goal 16 Abandon Rate) The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 16 Abandoned Funnels (was Goal 16 Abandons) The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 16 Completions The number of goal conversions.
Goal 16 Conversion Rate The percentage of sessions that resulted in a goal conversion.
Goal 16 Cost Per Conversion The cost per goal conversion for your site.
Goal 16 Starts The number of entrances into the goal funnel.
Goal 16 Value The monetary value of goal conversions.
Goal 17 Abandonment Rate (was Goal 17 Abandon Rate) The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 17 Abandoned Funnels (was Goal 17 Abandons) The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 17 Completions The number of goal conversions.
Goal 17 Conversion Rate The percentage of sessions that resulted in a goal conversion.
Goal 17 Cost Per Conversion The cost per goal conversion for your site.
Goal 17 Starts The number of entrances into the goal funnel.
Goal 17 Value The monetary value of goal conversions.
Goal 18 Abandonment Rate (was Goal 18 Abandon Rate) The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 18 Abandoned Funnels (was Goal 18 Abandons) The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 18 Completions The number of goal conversions.
Goal 18 Conversion Rate The percentage of sessions that resulted in a goal conversion.
Goal 18 Cost Per Conversion The cost per goal conversion for your site.
Goal 18 Starts The number of entrances into the goal funnel.
Goal 18 Value The monetary value of goal conversions.
Goal 19 Abandonment Rate (was Goal 19 Abandon Rate) The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 19 Abandoned Funnels (was Goal 19 Abandons) The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 19 Completions The number of goal conversions.
Goal 19 Conversion Rate The percentage of sessions that resulted in a goal conversion.
Goal 19 Cost Per Conversion The cost per goal conversion for your site.
Goal 19 Starts The number of entrances into the goal funnel.
Goal 19 Value The monetary value of goal conversions.
Goal 2 Abandonment Rate (was Goal 2 Abandon Rate) The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 2 Abandoned Funnels (was Goal 2 Abandons) The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 2 Completions The number of goal conversions.
Goal 2 Conversion Rate The percentage of sessions that resulted in a goal conversion.
Goal 2 Cost Per Conversion The cost per goal conversion for your site.
Goal 2 Starts The number of entrances into the goal funnel.
Goal 2 Value The monetary value of goal conversions.
Goal 20 Abandonment Rate (was Goal 20 Abandon Rate) The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 20 Abandoned Funnels (was Goal 20 Abandons) The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 20 Completions The number of goal conversions.
Goal 20 Conversion Rate The percentage of sessions that resulted in a goal conversion.
Goal 20 Cost Per Conversion The cost per goal conversion for your site.
Goal 20 Starts The number of entrances into the goal funnel.
Goal 20 Value The monetary value of goal conversions.
Goal 3 Abandonment Rate (was Goal 3 Abandon Rate) The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 3 Abandoned Funnels (was Goal 3 Abandons) The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 3 Completions The number of goal conversions.
Goal 3 Conversion Rate The percentage of sessions that resulted in a goal conversion.
Goal 3 Cost Per Conversion The cost per goal conversion for your site.
Goal 3 Starts The number of entrances into the goal funnel.
Goal 3 Value The monetary value of goal conversions.
Goal 4 Abandonment Rate (was Goal 4 Abandon Rate) The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 4 Abandoned Funnels (was Goal 4 Abandons) The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 4 Completions The number of goal conversions.
Goal 4 Conversion Rate The percentage of sessions that resulted in a goal conversion.
Goal 4 Cost Per Conversion The cost per goal conversion for your site.
Goal 4 Starts The number of entrances into the goal funnel.
Goal 4 Value The monetary value of goal conversions.
Goal 5 Abandonment Rate (was Goal 5 Abandon Rate) The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 5 Abandoned Funnels (was Goal 5 Abandons) The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 5 Completions The number of goal conversions.
Goal 5 Conversion Rate The percentage of sessions that resulted in a goal conversion.
Goal 5 Cost Per Conversion The cost per goal conversion for your site.
Goal 5 Starts The number of entrances into the goal funnel.
Goal 5 Value The monetary value of goal conversions.
Goal 6 Abandonment Rate (was Goal 6 Abandon Rate) The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 6 Abandoned Funnels (was Goal 6 Abandons) The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 6 Completions The number of goal conversions.
Goal 6 Conversion Rate The percentage of sessions that resulted in a goal conversion.
Goal 6 Cost Per Conversion The cost per goal conversion for your site.
Goal 6 Starts The number of entrances into the goal funnel.
Goal 6 Value The monetary value of goal conversions.
Goal 7 Abandonment Rate (was Goal 7 Abandon Rate) The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 7 Abandoned Funnels (was Goal 7 Abandons) The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 7 Completions The number of goal conversions.
Goal 7 Conversion Rate The percentage of sessions that resulted in a goal conversion.
Goal 7 Cost Per Conversion The cost per goal conversion for your site.
Goal 7 Starts The number of entrances into the goal funnel.
Goal 7 Value The monetary value of goal conversions.
Goal 8 Abandonment Rate (was Goal 8 Abandon Rate) The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 8 Abandoned Funnels (was Goal 8 Abandons) The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 8 Completions The number of goal conversions.
Goal 8 Conversion Rate The percentage of sessions that resulted in a goal conversion.
Goal 8 Cost Per Conversion The cost per goal conversion for your site.
Goal 8 Starts The number of entrances into the goal funnel.
Goal 8 Value The monetary value of goal conversions.
Goal 9 Abandonment Rate (was Goal 9 Abandon Rate) The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 9 Abandoned Funnels (was Goal 9 Abandons) The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 9 Completions The number of goal conversions.
Goal 9 Conversion Rate The percentage of sessions that resulted in a goal conversion.
Goal 9 Cost Per Conversion The cost per goal conversion for your site.
Goal 9 Starts The number of entrances into the goal funnel.
Goal 9 Value The monetary value of goal conversions.
Total Abandonment Rate (was Goal Abandon Rate All) The rate at which goals were abandoned. Defined as Total Abandoned Funnels divided by Total Goal Starts.
Abandoned Funnels (was Goal Abandons Total) The number of times visitors entered a goal funnel but did not complete a conversion.
Goal Completions (was Goal Completions Total (Conversions), Top Converting Goals) The total number of conversions.
Goal Starts (was Goal Starts All) The total number of starts for all goals.
Goal Value (was Goal Value Total) Total Goal Value is the total value produced by goal conversions on your site. This value is calculated by multiplying the number of goal conversions by the value that you assigned to each goal.
Total Value (was Total Value (Transaction + Goal)) The total monetary value of all conversions (Goal + Transactions).
Sessions with Search (was Internal Search Visits) The number of sessions during which at least one site search occurred.
Total Unique Searches (was Unique Searches) Total Unique Searches is the number of times people searched your site. Duplicate searches within a single visit are excluded.
Assisted Conversions The number of conversions for which this channel appeared on the conversion path, but was not the final conversion interaction.
First Interaction Conversions The weighted number of conversions under the first interaction attribution model.
Impression Assisted Conversions The number of conversions for which a DCM campaign impression appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.
Last Interaction Conversion The number of conversions for which this channel was the final conversion interaction. This metric includes both goal completions and transactions.
First Impression Conversion Value (was First Impression Value) The value of conversions for which a DCM campaign impression was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.
First Interaction Conversion Value (was First Interaction Value) The value of conversions for which this channel was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.
Total Conversions Total number of conversions. This metric includes both goal completions and transactions.
Last Interaction Conversion Value (was Last Interaction Value) The value of conversions for which this channel was the final conversion interaction. This metric includes both goal completions and transactions.
Impression Assisted Conversion Value (was Impression Assisted Value) The value of conversions for which a DCM campaign impression appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.
Total Conversion Value Total value of conversions. This metric includes both goal completions and transactions.
First Impression Conversions The number of conversions for which a DCM campaign impression was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.
Assisted Conversion Value (was Assisted Value) The value of conversions for which this channel appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.
Avg. Page Load Time (sec) The average time (in seconds) pages from the sample set take to load, from initiation of the pageview (e.g., a click on a page link) to load completion in the browser.
Avg. Time On Page The average amount of time users spent viewing a specified page or screen, or set of pages or screens.
Avg. Time on Screen The average amount of time users spent on a screen.
Entrances / Pageviews (was Entrance Rate) The percentage of pageviews which were entrances to the site.
Entrances Entrances is the number of times visitors entered your site through a specified page or set of pages.
% Exit (was Exit Rate) % Exit is the number of exits divided by the number of pageviews for the page or set of pages. It indicates how often users exit from that page or set of pages when they view the page(s).
Exits Exits is the number of times visitors exited your site from a specified page or set of pages.
Results Pageviews The number of times a search result page was viewed.
Pageviews (was Page Impressions) Pageviews is the total number of pages viewed. Repeated views of a single page are counted.
Page Value The average value of this page or set of pages. Page Value is (Transaction Revenue + Total Goal Value) divided by Unique Pageviews for the page or set of pages.
Pages / Session (was Pageviews Per Visit) Pages/Session is the average number of pages viewed during a session. Repeated views of a single page are counted.
Unique Pageviews Unique Pageviews is the number of sessions during which the specified page was viewed at least once. A unique pageview is counted for each page URL + page Title combination.
Social Actions (was Social Interactions) The number of social actions that occurred.
Social Actions / Sessions The number of social actions that occurred divided by the number of sessions.
Avg. Session Duration (was Average Time On Site) The average length of a Session.
Bounce Rate The percentage of single-page sessions in which there was no interaction with the page. A bounced session has a duration of 0 seconds.
Bounces Bounces is the number of single-page visits.
Crashes Number of technical exceptions, or errors, that caused a crash.
New Users (was New Visits) The number of first-time users during the selected date range.
% New Sessions (was New Visits Rate) An estimate of the percentage of first time visits.
Session Duration (was Time On Site) The length of a session in seconds. A session lasts as long as there is continued activity.
Users (was Unique Visitors) Users who have initiated at least one session during the date range.
Sessions (was Visits) A session is the period of time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session.
Sessions with Event Total number of sessions in which at least one Event is triggered.

 

2.3 – Dimensions

These are the available dimensions*:

Name Description
Ad Content The first line of each AdWords ad and the utm_content tags that were used in tagged campaigns.
Destination URL (was Ad Destination Url) The URLs to which your AdWords ads referred traffic.
Ad Distribution Network The location where your ad was shown (google.com, search partners, content network).
Ad Group The names of your AdWords ad groups.
Placement Domain (was Ad Placement Domain) The domains where your ads on the content network were placed.
Placement URL (was Ad Placement Url) The URLs where your ads on the content network were placed.
Search Query (was Matched Search Query) The actual search query that triggered impressions.
App ID The individual app ID designated by a specific app marketplace, like GooglePlay or another AppStore.
App Installer ID The name or package name for a specific app marketplace, like GooglePlay or another AppStore.
App Name The official name of your app as it’s designated by the developer in your account (e.g., MyApp: Special Edition).
App Version The version number of an app (e.g., 1.5).
Exception Description The description of an exception, or technical error, as defined by your developer in your App Tracking code.
Exit Screen A screen from which visitors exit an app.
Landing Screen A screen through which visitors enter an app.
Screen Depth The number of screens viewed in a session.
Screen Name The name of a specific app screen.
Custom Dimension 1 The value of Custom Dimension 1
Custom Dimension 10 The value of Custom Dimension 10
Custom Dimension 11 The value of Custom Dimension 11
Custom Dimension 12 The value of Custom Dimension 12
Custom Dimension 13 The value of Custom Dimension 13
Custom Dimension 14 The value of Custom Dimension 14
Custom Dimension 15 The value of Custom Dimension 15
Custom Dimension 16 The value of Custom Dimension 16
Custom Dimension 17 The value of Custom Dimension 17
Custom Dimension 18 The value of Custom Dimension 18
Custom Dimension 19 The value of Custom Dimension 19
Custom Dimension 2 The value of Custom Dimension 2
Custom Dimension 20 The value of Custom Dimension 20
Custom Dimension 21 The value of Custom Dimension 21
Custom Dimension 22 The value of Custom Dimension 22
Custom Dimension 23 The value of Custom Dimension 23
Custom Dimension 3 The value of Custom Dimension 3
Custom Dimension 4 The value of Custom Dimension 4
Custom Dimension 5 The value of Custom Dimension 5
Custom Dimension 6 The value of Custom Dimension 6
Custom Dimension 7 The value of Custom Dimension 7
Custom Dimension 8 The value of Custom Dimension 8
Custom Dimension 9 The value of Custom Dimension 9
Custom Variable (Key 1) (was Custom Variable 1 Name) The key name of the Custom Variable (e.g., 01, 02, etc.)
Custom Variable (Value 01) (was Custom Variable 1 Value) The value of the Custom Variable
Custom Variable (Key 2) (was Custom Variable 2 Name) The key name of the Custom Variable (e.g., 01, 02, etc.)
Custom Variable (Value 02) (was Custom Variable 2 Value) The value of the Custom Variable
Custom Variable (Key 3) (was Custom Variable 3 Name) The key name of the Custom Variable (e.g., 01, 02, etc.)
Custom Variable (Value 03) (was Custom Variable 3 Value) The value of the Custom Variable
Custom Variable (Key 4) (was Custom Variable 4 Name) The key name of the Custom Variable (e.g., 01, 02, etc.)
Custom Variable (Value 04) (was Custom Variable 4 Value) The value of the Custom Variable
Custom Variable (Key 5) (was Custom Variable 5 Name) The key name of the Custom Variable (e.g., 01, 02, etc.)
Custom Variable (Value 05) (was Custom Variable 5 Value) The value of the Custom Variable
Affiliation The affiliations assigned to ecommerce transactions.
Days To Transaction The number of days between users’ purchases and the campaign referral.
Product Category The categories of products sold.
Product (was Product Name) The product names of items sold.
Product SKU The product codes of items sold.
Transaction ID The transaction IDs of the ecommerce transactions.
Sessions To Transaction (was Visits To Transactions) The number of sessions from referral to purchase.
Product Variant The specific variation of a product, e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color (Enhanced Ecommerce).
Product Category (Enhanced Ecommerce) (was Product Category Hierarchy) The hierarchical category in which the product is classified (Enhanced Ecommerce).
Product Brand The brand name under which the product is sold (Enhanced Ecommerce).
Event Action The actions that were assigned to triggered events.
Event Category The categories that were assigned to triggered events.
Event Label The optional labels used to describe triggered events.
City The city from which the session originated.
Continent The continent from which the session originated.
Country The country from which the session originated.
Region The geographic region from which the session originated.
Goal Completion Location Goal Request URI.
Goal Previous Step – 1 The URI one step prior to the goal completion location.
Goal Previous Step – 2 The URI two steps prior to the goal completion location.
Goal Previous Step – 3 The URI three steps prior to the goal completion location.
Goal Name This shows the breakdown of results by goal.
Default Channel Grouping The Channel Group associated with an end user’s session for this View.
Ad Group (was AdWords Ad Group) The name of your AdWords ad group.
AdWords Campaign The names of your AdWords campaigns or custom campaigns that you have manually tagged with the utm_campaign parameter; or any of your DoubleClick Campaign Manager or DoubleClick Search campaigns if you have linked those DoubleClick accounts to Analytics.
MCF Channel Grouping Path (was Basic Channel Grouping Path) The path to conversion where interactions on the path are represented by channels in the MCF Channel Grouping.
Campaign (was Campaign Name) The names of your AdWords campaigns or custom campaigns that you have manually tagged with the utm_campaign parameter; or any of your DoubleClick Campaign Manager or DoubleClick Search campaigns if you have linked those DoubleClick accounts to Analytics.
Campaign Path Sequence of campaign names along conversion paths.
Conversion Goal Number The goal number of a conversion, if available. Possible values are between 1 and 20. Format is a 3-digit zero-padded string representing an integer. For example, conversion goal number of 3 is represented as “003”.
Conversion Type This is representing the conversion type. Possible values are “Goal” or “Transaction”
Medium Path The path to conversion where interactions on the path are represented by the medium that directed the visitors to your site (e.g. cpc, organic, direct, referral).
Source / Medium Path The path to conversion where interactions on the path are represented by the associated combination of source and medium.
Adwords Customer ID The AdWords customer ID.
Medium The mediums which referred traffic. Includes mediums identified via utm_medium.
Source The sources which referred traffic. Includes sources identified via utm_source.
Path Length in Interactions (was Path Length Interactions) The number of interactions it took for the user to convert.
Time Lag in Days The number of days it took from the first interaction to the conversion.
Conversion Date The time of the conversion with respect to the view’s (profile’s) timezone. Date format is: YYYYMMDD.
Keyword Path The path to conversion where interactions on the path are represented by keywords.
Keyword All keywords, both paid and unpaid, used by users to reach your site.
Transaction ID The transaction ID, supplied by the ecommerce tracking method, for the purchase in the shopping cart.
Source Path The path to conversion where interactions on the path are represented by the domain of the referring source (e.g. google.com).
Source / Medium Source / Medium describes from where the traffic originated. The Source is where users were before seeing your content, such as a search engine. The Medium is the way users entered your website. Values for Medium include “organic” for unpaid search traffic and “none” for direct traffic. Custom values you defined for the dimensions Source and Medium will also be included.
Exit Page (was Exit Page Path) The pages visitors viewed last on your site.
Hostname The hostnames visitors used to reach your site. Typically, your site’s URL.
Search Term (was Internal Search Keyword) The search terms used by visitors to search your site.
Landing Page (was Landing Page Path) The pages through which visitors entered your site.
Page Depth This dimension creates a histogram of values by number of pages, ranging from 1 – 20+, which are then applied across visitor sessions. The intersection of the two shows the number of pages viewed in a session. For example, your report might show that 1000 visits accounted for views to one page only, 250 visits accounted for views to 2 pages, 50 accounted for views to 3 pages, and so on through the distribution of possible numbers of pages viewed in a session.
Page (was Page Path) The pages visited, listed by URI. The URI is the portion of a page’s URL following the domain name; for example, the URI portion of www.example.com/contact.html is /contact.html.
Page Path Level 1 This rolls up all the page paths in the first hierarchical level in pagePath.
Page Path Level 2 This rolls up all the page paths in the second hierarchical level in pagePath.
Page Path Level 3 This rolls up all the page paths in the third hierarchical level in pagePath.
Page Path Level 4 This rolls up all the page paths into hierarchical levels. While up to 4 pagePath levels may be specified, all additional levels in the pagePath hierarchy can also be rolled up in this dimension.
Page Title The page titles used on your site.
Previous Page Path The page the user was on just prior to viewing the current page.
Second Page (was Second Page Path) The second page in users’ session.
Variant (was Experiment Variant) The ID of the particular variant that users were exposed to during a content experiment.
Experiment ID The ID of the content experiment that users were exposed to when the metrics were reported.
Content Group 1 Each value is the Content Grouping group specified for a page. The (not set) group represents pages on which a Content Grouping group was not specified.
Content Group 2 Each value is the Content Grouping group specified for a page. The (not set) group represents pages on which a Content Grouping group was not specified.
Content Group 3 Each value is the Content Grouping group specified for a page. The (not set) group represents pages on which a Content Grouping group was not specified.
Content Group 4 Each value is the Content Grouping group specified for a page. The (not set) group represents pages on which a Content Grouping group was not specified.
Content Group 5 Each value is the Content Grouping group specified for a page. The (not set) group represents pages on which a Content Grouping group was not specified.
Landing Content Group 1 Content group of users’ landing pages.
Landing Content Group 2 Content group of users’ landing pages.
Landing Content Group 3 Content group of users’ landing pages.
Landing Content Group 4 Content group of users’ landing pages.
Landing Content Group 5 Content group of users’ landing pages.
Browser The browsers used by visitors to your website.
Browser Version The browser versions used by visitors to your website.
Device Category (was Device Type) The type of device: Desktop, Tablet, or Mobile.
Mobile Device Branding Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile).
Mobile Device Info The branding, model, and marketing name used to identify the device.
Mobile Device Model Device model (example: Nexus S).
Mobile Input Selector Selector used on device (examples: touchscreen, joystick, clickwheel, stylus).
Service Provider (was Network Location) The names of the Internet service providers (ISPs) used by visitors to your site.
Operating System The operating systems used by visitors to your website. Includes mobile operating systems such as Android.
Operating System Version The operating system versions used by visitors to your website.
Screen Resolution The screen resolutions of visitors’ monitors.
Social Interaction Network The social source or network on which the activity occurred (e.g. Facebook, Twitter, Google).
Social Network and Action (was Social Interaction Network Action) The social source/network and action that occurred (e.g. Facebook-Like).
Social Entity (was Social Interaction Target) The page (i.e. URL) or entity that was shared.
Social Action (was Social Media Interaction Action) The social action that occurred (e.g. +1, Like, Share).
Date The dates (YYYYMMDD) of the active date range.
Day Of Week Days of the week, 0-6 (0=Sunday).
Day Of Week Name The days of the week. Possible values are Sunday through Saturday.
Hour The hour of the day. Values range from 00 to 23.
Month of the year (was Month) The months (01 – 12) during the active date range.
Year The year(s) in the active date range. Format is YYYY.
Week of the Year The week of the session, a two-digit number from 01 to 53. Each week starts on Sunday.
Campaign The names of your AdWords campaigns or custom campaigns that you have manually tagged with the utm_campaign parameter; or any of your DoubleClick Campaign Manager or DoubleClick Search campaigns if you have linked those DoubleClick accounts to Analytics.
Default Channel Grouping (was Channel Grouping) The Channel Group associated with an end user’s session for this View.
Full Referrer The URLs that referred traffic.
Keyword All keywords, both paid and unpaid, used by users to reach your site. When using manual campaign tracking, this is the value of the utm_term campaign tracking parameter. When using AdWords autotagging or when users use organic search , this contains the keywords used to reach your property. If none of these apply, this value is (not set).
Medium The mediums which referred traffic. Includes mediums identified via utm_medium.
Referral Path The URIs that referred traffic.
Social Network Originating Social Network — The social network where the activity originated.
Source The sources which referred traffic. Includes sources identified via utm_source.
Source / Medium Source / Medium describes from where the traffic originated. The Source is where users were before seeing your content, such as a search engine. The Medium is the way users entered your website. Values for Medium include “organic” for unpaid search traffic and “none” for direct traffic. Custom values you defined for the dimensions Source and Medium will also be included.
Age Users’ age brackets.
Days Since Last Session (was Days Since Last Visit) The number of days between the close of one session and the opening of another.
Gender Users’ gender.
Interest: Affinity Category (reach) (was Interest: Affinity Category) Affinity categories are used to reach potential customers, to make them aware of your brand or product. These are users higher in the purchase funnel, near the beginning of the process. These are the same Affinity categories that AdWords uses.
Interest: In-Market Segment (was Interest: In-Market Category) Users in these segments are more likely to be ready to purchase products or services in the specified category. These are users lower in the purchase funnel, near the end of the process. This is the same In-market designation that AdWords uses.
Interest: Other Category These are more granular categories than Affinity or In-market, and let you identify users who are not in those other categories. These are the same category designations that AdWords uses.
Language The language settings in your users’ browsers. Analytics uses the following ISO codes, For example: en (English), en-us (English, United States), en-gb (English, Great Britain).
Count of Sessions (was Visit Count) The order in which the sessions associated with one visitor occur. For example, the 1st Session Instance are sessions that occur with no prior session recorded; 2nd Session Instance are the sessions that occur with 1 prior session recorded; etc.
User Type (was Visitor Type) New (first-time) or Returning user.

2.4 – Filters

You would like to personalize the data showed in your widget? Google Analytics offer filters to do just that!

Want to get a better understanding of the available filters, as well as the syntax you need to keep in mind? Explore our article here!

 

* You might notice that some of our Preset Widget, Metric and/or Dimension names aren’t the same as what you’re seeing in your account! That’s because we’re currently progressively rolling out an upgrade to the Google Analytics integration (which includes these changed names). If your account still shows the old names, don’t worry – we’ll be upgrading your account soon!

As always, our support team is always there for you if you have any questions!

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