How to create a LinkedIn Ads reporting dashboard?

linkedin

 

If you want to create a LinkedIn Ads reporting dashboard, DashThis is the place to go! You can track the performance of your campaigns, and put data from LinkedIn Ads side by side with that of other platforms you might be using (such as Google Analytics or Facebook Ads). You can get a complete picture of your campaigns across different platforms, and therefore develop better strategies. Get the best out of your reporting!

 

 

1- Connect your account

 

1.1 – Get ready

 

Before you connect your LinkedIn Ads account to DashThis, please make sure you’re an account manager on the LinkedIn Advertising Accounts. If you’re not, we won’t be able to connect your data.

LinkedIn Ads documentation tells you how to add and remove administrators on the Company Page.

 

1.2 – Add the integration to DashThis

 

Connecting DashThis to Linkedin Ads requires 2 clicks. Literally. 

– In the Integration Manager, choose LinkedIn Ads and click on Add.

 

LinkedInAds_add

 

– You’re then redirected to LinkedIn. Allow DashThis to access your information and sign in as usual.

Your account now appears under the section Integrations in use in DashThis.

It’s a success!

 

** Note: If you want to add another personal account, you need to sign out from LinkedIn in your browser. Once you’re signed out, repeat the steps above to add the desired account. **

 

2- KPIs, metrics, and dimensions

 

Once in the Dashboard editor, you find the following KPIs in the Preset Widgets drop-down menu:

  • • Conversions
  • • Impressions
  • • Clicks
  • • Cost
  • • Cost Per Click (CPC)
  • • Conversion Rate
  • • Cost per Conversion
  • • Conversion Value
  • • Return On Ad Spend (ROAS)
  • • Likes
  • • Comments
  • • Shares
  • • Follows
  • • Performance by Ad
  • • Performance by Campaign
  • • Ad Trends

 

These are the available metrics and dimensions for your LinkedIn Ads reporting dashboard:

 

Metrics:

  • • Conversions
  • • Impressions
  • • Clicks
  • • Cost
  • • CTR
  • • Social Interactions
  • • Total Engagements
  • • Avg. Engagements
  • • Cost Per Click (CPC)
  • • CPM
  • • Post-click conversions
  • • View through conversions
  • • Conversion rate
  • • Cost per conversion
  • • Conversion Value
  • • ROAS
  • • Likes
  • • Comments
  • • Shares
  • • Follows
  • • Other Clicks

 

Dimensions:

  • • Campaign
  • • Ad Creative
  • • Ad ID

 

Our team created a preset report template in order to accelerate the creation of your dashboards. Here’s what it looks like:

 

Screen Shot 2017-03-21 at 1.00.28 PM

 

Follow this link to see the template in its entirety and interact with it. If this template does not fit your needs or tastes, you can customize it, and even start from scratch!

 

3- Data history

 

The data history available for LinkedIn Ads depends on the time range you choose for your periodic dashboard.

 

If you choose a daily or a weekly scope, only 6 months of historical data will be retrieved. If you set a monthly, quarterly, or annual period, the regular 13-month default data history applies.

 

Please note that this limitation only applies to the periodic template.

 

 

 

Our support team is always there for you if you have any questions!
You’re still not a DashThis user? Try our tool for free!