You know, we worked on the digital agency side of this business before starting a software company. We know it’s not a good idea to let executives, clients and managers play with Google Analytics. They can often come up with nonsense stuff.
The trick is to provide them a great executive dashboard using Google Analytics data, but without actually giving them access to Google Analytics.
DashThis was created specifically to build quick and easy executive dashboards. We even created some ready-to-use templates such as:
- Small Business Owner
- CxO / Manager
Of course, you can edit the templates’ widgets and Key Performance Indicators (KPIs) any way you want, but it’s often a good start to get an executive dashboard up and running in few clicks.
Friends don’t let friends hand Google Analytics access to an executive, client or manager. They tell them to create an executive dashboard instead.