How to create custom dashboards using the Adwords Reporting API?

Adwords-logo

 

Adwords provides a very powerful API to access its rich database. With DashThis‘s native integration of Adwords, it’s now easier than ever to create a great custom paid search dashboard!

You can also create AdWords Dashboards very easily by using our report templates.

Watch this video to learn how to create your first dashboard:


The following standard KPIs are available from the Preset Widgets drop-down menu:

  • • Average CPC
  • • Average CPM
  • • Average Position
  • • Clicks
  • • Conversion Rate
  • • Conversions
  • • Cost
  • • Cost + 15% markup
  • • Cost Per Conversion
  • • Cost Per Conversion + 15% markup
  • • CTR
  • • Cost Per Click (CPC) + 15% markup
  • • Impressions
  • • Remarketing List Size
  • • Search Budget Lost Imp. Share
  • • Search Impression Share
  • • Top Ad Groups (Clicks)
  • • Top Campaigns (Clicks)
  • • Top Keywords with Quality Score
  • • Total Average Ad Position

 

The available metrics and dimensions are:

 

Metrics:

  • • All Conversions Rate
  • • All Conversions Value
  • • All Conversions Value / Click
  • • All Conversions
  • • Average Position
  • • Average Conversion Value
  • • Avg. Conversion Value (All Conv.)
  • • Avg. Conversion Value (Conv.)
  • • Average Cost per View (CPV)
  • • Clicks
  • • Click-Through-Rate (CTR)
  • • Click Conversion Rate
  • • Cost
  • • Conversions
  • • Conversion Rate
  • • Conversion Value
  • • Conversion Value / Click
  • • Cost Per Click (CPC)
  • • Cost / Conversions
  • • Cost / All Conversions
  • • Cost Per Thousand Impressions (CPM)
  • • Cross Device Conversions
  • • Daily Budget
  • • Display Lost IS (budget)
  • • Display Impression Share
  • • Effective Revenue Share (ERS) for Conv.
  • • Effective Revenue Share (ERS) for All Conv.
  • • First Page CPC
  • • Gmail Clicks to Website
  • • Impressions
  • • Phone Calls
  • • Phone Impressions
  • • Phone-Through Rate (PTR)
  • • Quality Score
  • • Remarketing List Size
  • • Return on Ad Spend (ROAS in $) for Conv.
  • • Return on Ad Spend (ROAS in %) for Conv.
  • • Return on Ad Spend (ROAS in $) for All Conv.
  • • Return on Ad Spend (ROAS in %) for All Conv.
  • • Return on Investment (ROI) for Conv.
  • • Return on Investment (ROI) for All Conv.
  • • Search Lost IS (budget)
  • • Search Impression Share
  • • Search Lost IS (rank)
  • • Total Average Ad Position
  • • Top of Page (CPC)
  • • Unique cookies
  • • Viewable Impressions
  • • Views
  • • View rate
  • • Video played to 25%
  • • Video played to 50%
  • • Video played to 75%
  • • Video played to 100%
  • • View-through Conv.

 

Dimensions:

  • • Ad
  • • Ad Group
  • • Ad Group Status
  • • Ad Network
  • • Age Range
  • • Description
  • • Campaign
  • • Campaign Status
  • • City
  • • Click Type
  • • Conversion Name
  • • Conversion Category
  • • Conversion Name
  • • Country
  • • Customer Name
  • • Device
  • • Display Keyword
  • • Gender
  • • Headline
  • • Keyword
  • • Keyword with Match Type
  • • Keyword without Match Type
  • • Keyword Status
  • • Label
  • • Metro Area
  • • Name
  • • Placement URL
  • • Placement Domain
  • • Region
  • • Remarketing List Name
  • • Search Partners
  • • Search Term

 

Good to know:
1- The AdWords conversions metrics are refreshed for the current period and the previous 30 days. Which means that if one of your campaigns brought a conversion days or weeks after the user saw your ad, the data will be updated up to 30 days after the dashboard’s period is over.

 

2- With our AdWords integration, you can use the Ad dimension in a Multi-Column List widget. With this type of custom widget, you can see a reproduction of a google search result including your Ad, Campaign, and Ad Group.

ad-multi-column

 

3- In our AdWords integration the term Automatic Content is used to specify ads that are published using the Google Display Network instead of the Search Network.

 

4- To help you analyze customer activity on your website, you can link your Google AdWords account with your Google Analytics account. More details on this here: https://support.google.com/adwords/answer/1704341?hl=en