How to create custom dashboards using Facebook Insights?

facebook insights logo

 

Facebook provides a very powerful API to access its Facebook Insights data, and we recently integrated this into DashThis. It’s now easier than ever to create a great social media dashboard!

We created the following standard KPIs available from the Preset Widgets drop down menu:

  • • Check-ins
  • • Engaged Users
  • • Page Engagement Rate
  • • New Fans (New Page Likes)
  • • Fans (Page Likes)
  • • Mobile Check-ins
  • • Page Impressions
  • • Page Organic Impressions
  • • Top Posts by Engaged Users
  • • Top Posts by Impressions
  • • Top Posts by Viral Impressions
  • • Viral Impressions

 

These are the available metrics and dimensions for your facebook insights reporting dashboard:

 

Metrics:

  • • Action Button Clicks
  • • Angry
  • • Average Comments Per Post
  • • Average Likes Per Post
  • • Average Reach Per Post
  • • Average Shares Per Post
  • • Check-ins
  • • Consumptions Per 1000 Impressions
  • • Fans (Page Likes)
  • • Haha
  • • Likes
  • • Loves
  • • Mobile Check-ins
  • • New Fans (New Page Likes)
  • • Page Auto-Played 30sec. Views
  • • Page Auto-Played Video Views
  • • Page Clicked-to-Play 30sec. Views
  • • Page Clicked-to-Play Video Views
  • • Page Consumptions
  • • Page Engaged Users
  • • Page Engagement Rate
  • • Page Impressions
  • • Page Negative Feedback
  • • Page Organic 30sec. Views
  • • Page Organic Impressions
  • • Page Organic Reach
  • • Page Organic Video Views
  • • Page Paid 30sec. Views
  • • Page Paid Impressions
  • • Page Paid Reach
  • • Page Paid Video Views
  • • Page Positive Feedback
  • • Page Reach
  • • Page Stories
  • • Page Story Adds
  • • Page Storytellers
  • • Page Total 30sec. Video Views
  • • Page Unique Video 30sec. Views
  • • Page Unique Video Views
  • • Page Unlikes
  • • Page Video Views
  • • Page Views
  • • Page Viral Impressions
  • • Page Viral Reach
  • • Post Auto-Played 30sec. Video Views
  • • Post Auto-Played Video Views
  • • Post Clicked-to-Play 30sec. Video Views
  • • Post Clicked-to-Play Video Views
  • • Post Comments
  • • Post Consumptions
  • • Post Count
  • • Post Engaged Users
  • • Post Engaged Users (Fans Only)
  • • Post Engagement Rate
  • • Post Impressions
  • • Post Likes
  • • Post Likes
  • • Post Negative Feedback
  • • Post Organic 30sec. Video Views
  • • Post Organic Impressions
  • • Post Organic Reach
  • • Post Organic Video Views
  • • Post Paid 30sec. Video Views
  • • Post Paid Impressions
  • • Post Paid Reach
  • • Post Paid Video Views
  • • Post Reach
  • • Post Reach (Fans Only)
  • • Post Shares
  • • Post Stories
  • • Post Story Adds
  • • Post Storytellers
  • • Post Total 30sec. Video Views
  • • Post Unique 30sec. Video Views
  • • Post Unique Video Views
  • • Post Video Views
  • • Post Viral Impressions
  • • Post Viral Reach
  • • Sad
  • • Total Actions on Page
  • • Total Reactions
  • • Total Social Impact
  • • Unique Check-ins
  • • Unique Mobile Check-ins
  • • Wow

 

Dimensions:

  • • Age
  • • Age Gender
  • • City
  • • Country
  • • Device Type
  • • External Referer
  • • Feedback Type
  • • Gender
  • • Interaction Type
  • • Language
  • • Likes Sources
  • • Post
  • • Profile Tab
  • • Reaction Type
  • • Story Type