How to create custom dashboards using Facebook Insights?

facebook-insights

 

Facebook provides a very powerful API to access its Facebook Insights data, and we recently integrated this into DashThis. It’s now easier than ever to create a great social media dashboard!

We created the following standard KPIs available from the Preset Widgets drop down menu:

  • • Check-ins
  • • Engaged Users
  • • Overall Engagement Rate
  • • Fans Engagement Rate
  • • Fan Adds
  • • Fans Count
  • • Mobile Check-ins
  • • Page Impression (Organic Reach)
  • • Page Impressions (Reach)
  • • Page Interactions
  • • People Talking About You
  • • Stories About You
  • • Top Posts by Engaged Users
  • • Top Posts by Impressions
  • • Top Posts by People Talking About It
  • • Top Posts by Stories Created
  • • Top Posts by Virality Impressions
  • • Virality Impressions

 

The following metrics and dimensions are:

Metrics

  • • Page Reach
  • • Fans (Page Likes)
  • • New Fans (New Page Likes)
  • • Page Negative Feedback
  • • Page Positive Feedback
  • • Page Unlikes
  • • Page Stories
  • • Page Story Adds
  • • Page Storytellers
  • • Page Views
  • • Posts Count
  • • Post Engaged Users (Fans Only)
  • • Post Impressions
  • • Post Organic Impressions
  • • Post Paid Impressions
  • • Post Organic Reach
  • • Post Paid Reach
  • • Post Viral Impressions
  • • Post Viral Reach
  • • Post Reach
  • • Post Likes
  • • Post Comments
  • • Post Shares
  • • Post Engaged Users
  • • Post Consumptions
  • • Post Negative Feedback
  • • Post Reach (Fans Only)
  • • Post Stories
  • • Post Storytellers
  • • Post Story Adds
  • • Post Engagement Rate
  • • Post Organic Video Views
  • • Post Paid Video Views
  • • Post Video Views
  • • Post Unique Video Views
  • • Post Auto-Played Video Views
  • • Post Clicked-to-Play Video Views
  • • Post Total 30sec. Video Views
  • • Post Auto-Played 30sec. Video Views
  • • Post Clicked-to-Play 30sec. Video Views
  • • Post Organic 30sec. Video Views
  • • Post Paid 30sec. Video Views
  • • Post Unique 30sec. Video Views
  • • Likes
  • • Loves
  • • Haha
  • • Angry
  • • Sad
  • • Wow
  • • Total Reactions
  • • Check-ins

 

Dimension

  • • Country
  • • Feedback Type
  • • Language
  • • Interaction Type
  • • External Referrer
  • • City
  • • Age & Gender
  • • Likes Sources
  • • Device Type
  • • Age
  • • Reaction Type
  • • Gender
  • • Post
  • • Profile Tab
  • • Story Type