How to create dashboard report with AdForm?

617px-Adform_logo1

 

Adform provides you with a digital advertising solution that unlocks your online potential. Their platform is simple and includes campaign planning, ad serving, optimization, analytics, reports and much more. Among other things, they have an API that makes it easy to integrate into existing systems and reporting infrastructure.

 

 

1- Connect your account

 

1.1 – In AdForm

Starting October 31st, 2016, the “old” AdForm API was deprecated in favor of their new “Reporting Stats API”.

In order to authorize DashThis to fetch the data from the new API, it is necessary to tick one checkbox, in the User Management section of your AdForm account:

 

adform_reportingapi

 

Before using Adform, you need to unlock the API. To do so, you have to send an email to their customer service so that they can grant you access to their API.

They also specify particular requirements for the password used to access the API. The requirements include:

    • • at least 8 characters long
    • • at least one lowercase character
    • at least one uppercase character
    • • at least one number character
    • • at least one special character

 

1.2 – In DashThis

Once AdForm support has unlocked your API, you can add your AdForm account into DashThis. Two quick steps are necessary:

  • – In the Integration Manager, choose Adform and click on Add.

 

AdForm_Add

 

  • – Enter the pieces of information of your AdForm account and click on Add.


Your account now appears under the section Integrations in use.

You’re good to go!

 

2- KPIs, metrics, and dimensions

 

The following KPIs are available from the Preset widgets drop-down menu:

  • • Top Campaign by Impressions
  • • Top Campaigns by Clicks
  • • Top Clicks
  • • Total Clicks
  • • Total Click-Through-Rate
  • • Total Cost Per Click
  • • Total Cost Per Thousand Impressions
  • • Total impressions
  • • Total Leads
  • • Total Media Cost
  • • Total Unique Clicks
  • • Total Unique Impressions

 

The available metrics and dimensions are:

Metrics:

    • • Ad Cost
    • • Ad Impressions
    • • Ads Clicks
    • • Click-Through-Rate (CTR)
    • • Conversion Rate (Leads/Clicks)
    • • Cost Per Click (CPC)
    • • Cost Per Thousand Impressions (CPM)
    • • Unique Clicks
    • • Unique Impressions
    • • CTR (viewable)
    • • CPM (viewable)
    • • Sales Revenue
    • • ROI ((sales – cost)/cost * 100)
    • • ROAS (sales/cost)*100
    • • Conversions All Post Click
    • • Conversions Type 1 Post Click
    • • Conversions Type 2 Post Click
    • • Conversions Type 3 Post Click
    • • Conversion Rate All Post Click
    • • Conversion Rate Type 1 Post Click
    • • Conversion Rate Type 2 Post Click
    • • Conversion Rate Type 3 Post Click
    • • CPA All Post Click
    • • CPA Type 1 Post Click
    • • CPA Type 2 Post Click
    • • CPA Type 3 Post Click
    • • Conversion All Post Impressions
    • • Conversions Type 1 Post Impression
    • • Conversions Type 2 Post Impression
    • • Conversions Type 3 Post Impression
    • • Conversion Rate All Post Impression
    • • Conversion Rate Type 1 Post Impression
    • • Conversion Rate Type 2 Post Impression
    • • Conversion Rate Type 3 Post Impression
    • • CPA All Post Impression
    • • CPA Type 1 Post Impression
    • • CPA Type 2 Post Impression
    • • CPA Type 3 Post Impression

 

Dimensions:

  • • Campaign
  • • Placement
  • • Ad Content
  • • Media
  • • Ad Type

Our support team is always there for you if you have any questions!

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