How do I get social data using Google Analytics channel grouping?

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One thing that used to bug our users was the lack of “social” medium in Google Analytics. Fortunately, the Google Analytics API team frequently updates their tool. They released a new dimension a while back called Channel Grouping (ga:channelGrouping) which represents the view “Channel” in your Google Analytics account.

 

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This metric is available in DashThis by creating a custom widget.

Note that you can also create a filter on this dimension to get, for example, the number of visits for the channel “social”. The dimension would be the following:

ga:channelGrouping==Social

» Learn more about Google Analytics default channels