What are the changes to conversion columns in Google Adwords?

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If you’ve been using the Conversions (Many Per Click) and Conversion Rate (Many Per Click) with the new version of the API we implemented in late 2015, these widgets need to be changed. The good news is that it’s easy to do since we have everything in place to convert your widgets on auto pilot! If something is missing or wrong, please let us know at info@dashthis.com and our support crew will take care of this.
That being said, from now on, when you create your widgets, it’s suggested by Google Adwords to use Conversions and friends metrics (All conversions in DashThis).
With all these new features, Google Adwords also changed the way they provide the results. For conversions, they offer you the flexibility to choose how to calculate these metrics.

 

Here are all the details on how to take control of your conversion inside Google Adwords:
Adwords conversion tracking [https://goo.gl/sNolSt] columns are being re-designed so they are more intuitive, giving you more control over the data they show [https://goo.gl/d2QEXQ]. Since mid-October 2015, you’ve been able to use the “Optimization” setting for each of your conversion actions to determine whether the data should be included in “Conversions.” This added customization lets you prioritize the conversion actions that are most meaningful for your business.
As part of these improvements, the “Conv. (opt.)” column was removed since its data will now appear in the updated “Conversions” column. These changes created the foundation for advertisers to bid on new conversion types and attribution models, two of our priority areas based on customer insights and feedback.
And finally, we introduced an “All conversions” column. Here, you’ll see all your conversions that were previously part of “Estimated total conversions,” including “Cross-device conversions,” store visits and any conversion actions you’ve created, regardless of their Optimization setting. Learn more [https://goo.gl/gA3bei]
As always, you can select whether to count only one conversion or every conversion after an ad click for each conversion action. The columns will continue to support segmentation by conversion action and category, as well as the creation of your own custom columns. These controls and new conversion types are not offered for the “Converted clicks” column. If you use “Converted clicks” for bidding or reporting, we recommend you use “Conversions” instead. Learn more [https://goo.gl/LPoN0K].