How to create a Google Analytics dashboard as a hotel manager?



We love our users and we want them to create the best dashboards. That’s why we intend to provide you with tons of Google Analytics dashboard examples. We’ve put together a simple guide to help you build a reporting dashboard if you’re into the hotel business!


First, the objectives.


As always, before throwing up tons of random statistics, you need to know what to measure. And to do so, you need to know what the website’s objectives are. In the case of a hotel manager, business objectives could be:

  • • Increase online bookings. That’s the bottom line for everything: drive business!;
  • • Drive more traffic from specific queries (a town event for example);
  • • Engage with users, i.e. don’t let them go without getting a foot in the door, since it cost you money to get them to visit you in the first place.


Second, the KPIs.


Let’s think of 2 or 3 KPIs for each the objective. A good objective has to be measurable.


# Increase online booking

  • • Transaction revenue
  • • Transactions
  • • Revenue per source

# Drive more traffic from specific queries

  • • Visits from those queries
  • • Transactions from those queries
  • • Top converting queries
  • • Cost of PPC advertising

# Engage with users

  • • Newsletter subscriptions
  • • New Facebook fans
  • • Twitter followers
  • • Facebook fans engagement rate (are they just liking or they are engaging with your content?)


Third, the dashboard.


That’s the easy part. Once you know what KPIs you want,  you can use DashThis and creating your dashboard becomes only a question of dragging-and-dropping.

We’ve build a template specifically for hotel managing so you can see a possible (’cause everything is customizable!) final result!

You have to use the Custom Widgets menu to create widgets for a specific goal. For example, to create a widget for the number of newsletter subscriptions.



Bottom line

Creating a dashboard for a hotel manager is quite easy when you follow this simple process. The hard part has nothing to do with any tool though. It’s about understanding the business and how to measure its success!



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