How do I create a Google Analytics dashboard as a hotel manager?



We love our users and we want them to create better dashboards. That’s why we intend to provide you tons of Google Analytics dashboard examples. This is the first of the series and it is about a dashboard intended for a hotel manager.


First, the objectives.


As always, before throwing up tons of random statistics, we need to know what to measure. And to do this, we need to know what the website’s objectives are. In the case of our hotel manager, business objectives could be:

  • Increase online bookings. That’s the bottom line for everything: drive business!
  • Drive more traffic from specific queries (a town event for example)
  • Engage with users, i.e. don’t let them go without getting a foot in the door, since it cost you money to get them to visit you in the first place.


Second, the KPIs.


Let’s think of 2 or 3 KPIs for each the objective. A good objective has to be measurable.


# Increase of online bookings

  • Transaction revenue
  • Transactions
  • Revenue per source

# Drive more traffic from specific queries

  • Visits from those queries
  • Transactions from those queries
  • Top converting queries
  • Cost of PPC advertising

# Engage with users

  • Newsletter subscriptions
  • New Facebook fans
  • Twitter followers
  • Facebook fans engagement rate (are they just liking or they are engaging with your content?)


Third, the dashboard.


That’s the easy part. Using DashThis, once you know what KPIs you want, it’s only a question of drag’n-dropping.

You have to use the Custom Widgets menu to create widgets for a specific goal. For example, to create a widget for the number of newsletter subscriptions.




Bottom line

Creating a dashboard for a hotel manager is quite easy when you follow this simple process. The hard part has nothing to do with any tool though. It’s about understanding the business and how to measure its success.