How to create an Instagram Ads dashboard report?

instagram

You can now create an Instagram Ads dashboard with DashThis!

Instagram, as a visual platform, is perfectly suited to displaying ads. Instagram Ads has always been available in DashThis through the Facebook Ads interface and API.

In terms of KPIs, metrics, and dimensions, what is available for Facebook Ads is also possible for Instagram Ads (since Instagram is simply another placement option for advertisers using the Facebook Ads platform).

 

 

 

1 – Connect your account

 

 

1.1 – Add the integration

 

Connecting Instagram Ads to DashThis requires 2 quick steps.

  • – In the Integration Manager, choose Instagram Ads and click on Add.

 

InstaAds_1

 

  • – You’re then redirected to Facebook (it’s normal). Sign in as usual.

 

The integration is now added to your DashThis account!

 

1.2 – Add data sources

 

Now that DashThis has access to your data, you have to add your sources manually.

– Under the section Integration in use in the Integration manager, find Instagram Ads.

– Click on the pencil icon located next to your account.

 

InstaAds_2

 

– You land on a page asking for your client’s information:

 

Give your source a name: It can be anything you want. This name will be how your client will be designated in our tool.

 

Facebook Ads Account ID:  You need to provide your Facebook Ads Account ID since both platforms are linked together.

 

There are two ways to find it, either with Facebook Business Manager or with Facebook Ads.

 

A) With Facebook Business Manager:

1- Go into your Business Manager and find the account you’d like to connect. In the Business Manager menu, located at the top left-hand corner of the screen,  and then choose All Tools, in the bottom of the menu, which will open another menu.

2- Under the section Settings, click on Business Manager – Settings.

3- At the left-hand side of the screen, click on Add Accounts, and choose the account you want to add to DashThis.

4- Under the name, you’ll find the Ad Account ID. This is the piece of information you need so DashThis can access your data and display it in your dashboard.

*Please note that Page ID or Business ID will not work*

 

B) With Facebook Ads:

You can find the account ID in your Facebook Ads account.

 

fb_ads_screen_3

 

Add the Facebook Ads Account ID related to the data sources you want to connect to DashThis, click Add Client, and you’re done!

 

 

2 – KPIs, metrics, and dimensions

 

The following standard KPIs are available from the preset widgets drop-down menu:

  • • Clicks
  • • Impressions
  • • Click-Through-Rate (CTR)
  • • Cost Per Click (CPC)
  • • Cost Per Thousand Impressions (CPM)
  • • Cost
  • • Reach
  • • Top Campaigns (Clicks)

 

The available metrics and dimensions are:

Metrics:

  • • Actions
  • • Action Conversion Value
  • • Ad Cost
  • • Ad Impressions
  • • All Clicks
  • • All Cost Per Click (CPC)
  • • Call To Action Clicks
  • • Click-Through-Rate (All Clicks)
  • • Cost Per 1000 People Reached
  • • Cost Per Action
  • • Cost Per Inline Link Click
  • • Cost Per Thousand Impressions (CPM)
  • • Cost Per Unique Action
  • • Frequency
  • • Inline Link Clicks
  • • Reach
  • • Return on Ad Spend (ROAS)
  • • Return on Investment (ROI)
  • • Unique Actions
  • • Unique Clicks
  • • Unique Cost Per Click (CPC)
  • • Unique Click-Through-Rate (CTR)
  • • Unique Impressions
  • • Video 10 sec Watched
  • • Video Percentage Watched

 

Dimensions:

  • • Action Type (for Action-related metrics)
  • • Ad ID
  • • Ad Name
  • • Ad Set
  • • Campaign

 

Note: If you prefer, you can still access your Instagram Ads data in combination with your Facebook Ads data as you did before.