How to create automated dashboards for DoubleClick Digital Marketing?


DoubleClick Digital Marketing (DDM), formerly DoubleClick for Advertisers (DFA), is very popular among large advertisers and agencies to handle high volume ad campaigns. However, it can get complicated to make reports and dashboards for your clients from their platform.

They have a reporting API, but it’s not as simple to use as Google Analytics for instance. In fact, it’s a complex job to integrate DDM’s reporting API into a third party reporting software like DashThis.

So no reporting API integration is possible at this time. That brings us to plan B which is to use DashThis’s CSV file uploader feature.

So, how do you integrate DoubleClick Digital Marketing Reports in DashThis?

Step 1: Create the required DDM report

First off, you must create a DFP report. More information on this here.

Step 2: Create the CSV file template in DashThis

Then, create a CSV file template for this report as explained here.

Step 3: Make the process automatic

Finally, to get this fully automated, schedule an execution of this report periodically and have this sent to the email you find just next to the upload button.