How to create automated, white label reports for DoubleClick for Publisher


DoubleClick for Publishers (DFP) is very popular among large publishers such as media groups. However, it can get complicated to make reports and dashboards for your clients from their platform.

They have a reporting API, but it’s not as simple to use as Google Analytics for instance. In fact, it’s a complex job to integrate DFP’s reporting API into a third party reporting software like DashThis.

So no reporting API integration is possible. That brings us to plan B which is to use DashThis’s CSV file uploader feature.


How to integrate DoubleClick for Publishers Report into DashThis?


Step 1: Create the required DFP report

First off, you must create a DFP report. More information on this here.

Step 2: Create the CSV file template in DashThis

Then, create a CSV file template for this report as explained here.

Step 3: Make the process automatic

Finally, to get this fully automated, schedule an execution of this report periodically and have this sent to the email you find just next to the upload button.




That’s it, the data in your dashboards and reports will be updated automatically.