How to filter on specific Google Analytics goals?



You want to track your client’s conversions in Google Analytics, so you create a bunch of goals for your client. However, the data is a bit messy because your client also created goals a while ago.

There must be a way to create a filter to only get the goals you need, right?


Absolutely! We’ve actually incorporated two new filters in our Google Analytics integration for just that purpose!


The first of these is Goal Name (ga:goalName), which, as its name suggests, allows you to filter your data by goal name, (ex. Form Submission (Goal 1)).

The second is Goal State (ga:goalState), which allows you to filter your data by whether the goal status is active or inactive.


Both of these filters can be used whenever you use one of the following metrics: Goal Completions, Goal Value, or Goal Starts.


If you want to know more about how to filter and segment in Google Analytics, you can read our entire article on the subject!