Am I missing any latent conversions in AdWords?

In the past, once the month was over, your AdWords conversions were compiled and the reporting process was considered over as well. However, this didn’t give you a full and accurate picture of what was going on; even after the end of the month, some conversions can still occur, even if they are related to…

How to add a markup on metrics?

You can now add a custom markup to any cost-related widget (such as Ad Cost, Cost per Conversion, etc.).   To do this, first, go into your dashboard’s Edit mode Then, click on “Edit widget” Click on the “Markup” option, which you’ll find in the right-side menu When you click on the “Markup” option, the markup…

How to deal with expired data sources (integration)?

DashThis deals with many integrations and data sources. In order to request access to these sources, we need to be authorized in some way, by their respective APIs (application program interfaces). In some cases, this is how it works: a data source is added to a DashThis account. The integration information for the data source is…

How to create custom dashboards using the Adwords Reporting API?

  Adwords provides a very powerful API to access its rich database. With DashThis‘s native integration of Adwords, it’s now easier than ever to create a great custom paid search dashboard!   The following standard KPIs are available from the Preset Widgets drop-down menu: Average CPC Average CPM Average Position Clicks Conversion Rate Conversions Cost Cost Per…

What Adwords video ads metrics are available to use in my dashboards?

  Good news! It’s been over four years since the developer community asked for AdWords video ads to be available in Google’s API.  We are pleased to announce that they are now available! The AdWords API now supports TrueView campaigns that have migrated from AdWords for video, and several reports now include statistics and new metrics…