How to deal with expired data sources (integration)?

DashThis deals with many integrations and data sources. In order to request access to these sources, we need to be authorized in some way, by their respective APIs (application program interfaces). In some cases, this is how it works: a data source is added to a DashThis account. The integration information for the data source is…

What is the difference between Landing Page Path and Destination URL?

  One common misunderstanding we see from our users when creating dashboards is that they create a KPI using the Google Analytics dimension Landing Page Path to track Adwords performance.   This might sound reasonable. Indeed, Landing Page Path would be a good pick if we wanted to track where the visitor coming from a PPC…

What is an assisted conversion?

  As defined by Google, Assisted Conversions are: “the number (and monetary value) of sales and conversions the channel assisted. If a channel appears anywhere—except as the final interaction—on a conversion path, it is considered an assist for that conversion. The higher these numbers, the more important the assist role of the channel.” In simpler terms,…

Google Analytics filters and segments: All you need to know

Google Analytics isn’t just a great tool to track your online traffic, it’s also a powerful engine to slice and dice data. Their filtering and segmentation features make it easy to play with the data and discover tons of relevant information for your business. In reality, no marketer should ignore the power of filtering and…