How is ”users who clicked rate” calculated for Campaign Monitor and MailChimp?

  It seems like the way we should calculate the “Users who clicked rate” metric in Campaign Monitor and MailChimp differs from one person to another. We used to calculate it as “Number of clicks / Number of email sent”, but some users would prefer it be calculated as “Number of clicks / Number of email opened”.   In…

How do I create a dashboard using the MailChimp API?

  MailChimp is a well-known email marketing service provider having more than 3.5 million users. More than 4 billion emails are sent each month using this service! Many of our users rely on MailChimp for their email marketing, which is why we integrated the MailChimp API into DashThis.   The following standard KPIs are available from the Preset Widgets drop…