How do I segment by Action in Facebook Ads?

facebook-action-type

Since the launch of our Facebook Ads integration, we received lots of great comments. One important thing was missing though: the possibility to better segment by Actions your Facebook Ads dashboard.

Thus, we added a better support of Facebook Ads Actions. You can now filter by action type (like, comment, offline conversion, etc) and create a widget using the action type dimension.

To avoid confusion, Facebook Ads actions are events related to Ads. They may include link clicks, video views, check-ins, app installs, etc. They also include conversions, in some cases.

This page by Facebook can be very useful to learn more: Facebook Actions definitions

Note that filtering by action type or using the action type dimension requires you use any of the action-related metric (see below).

Metrics related to actions are:

  • Actions
  • Cost per Action
  • Cost per Unique Action
  • Unique Actions

The available dimension is:

  • Action Type

 

You can also include a special filter regarding the Action attribution window:

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