Thus, we added a better support of Facebook Ads Actions. You can now filter by action type (like, comment, offline conversion, etc) and create a widget using the action type dimension.
To avoid confusion, Facebook Ads actions are events related to Ads. They may include link clicks, video views, check-ins, app installs, etc. They also include conversions, in some cases.
This page by Facebook can be very useful to learn more: Facebook Actions definitions
Note that filtering by action type or using the action type dimension requires you use any of the action-related metric (see below).
Metrics related to actions are:
- Cost per Action
- Cost per Unique Action
- Unique Actions
The available dimension is:
- Action Type
You can also include a special filter regarding the Action attribution window: