What is a dashboard?

analytics dashboard

 

With DashThis, a dashboard is the way to visualize your data, it’s how you present your marketing results to your client or boss. In other words, it’s your automated marketing report.

Our dashboards are automated, so you never have to go from one marketing software to the other, fetching your data manually. It’s updated everyday.

 

Here at DashThis, everything is included in your dashboard.

What’s everything? Take a look for yourself:

 

What is included in a dashboard?

 

All your integrations

 

Integrations are the marketing platforms you use in your different marketing strategies and that you track in your dashboard, for example: Google Analytics, Google AdWords, Facebook, Instagram, Twitter, LinkedIn, SEMrush, or Mailchimp. There are 30+ integrations to choose from, and you can add them all into the same dashboard. If you have proprietary data you’d like to include, or if you use a marketing platform that’s not yet a DashThis integration, you can you can include this data with our CSV file manager.

 

All your accounts, views, sources, pages, profiles…

 

Not only can you gather data from multiple integrations, but if you need to track multiple sources, accounts, views, profiles, or pages in the same dashboard, it’s not a problem! You can select as many as you need and the data will automatically be aggregated. For example, you could add your client’s 3 different Facebook pages, and their 2 Google Analytics views in one dashboard. You can also choose just one of their profiles, it’s up to you!

 

All types of widgets

 

Widgets are your way of visually representing of your data. With them, you can display all your KPIs in many different layouts, such as: lists, historic trends, pie charts, simple numbers, and more.

 

Preset Widgets
Preset widgets are the most commonly used metrics and/or KPIs for each of our respective integrations that our experts have pre-created for you. They are very useful to save precious time and energy!

 

Custom Widgets
Custom widgets give you the liberty to choose pretty much everything! These widgets can be entirely customized: the graph type, metrics, dimensions, and filters… you’re in control of everything. You decide exactly what data is displayed, and how!

 

Static Widgets
Static widgets allow you to add other pieces of information, such as comments, editable numbers, or headers with which to divide your dashboard into sections (like social media, SEO, PPC). These also allow you to add images to your dashboard.

 

All features

 

It’s important to note that all our features are included with your dashboards, no matter how many you have in your plan.

 

Here’s a quick overview of what’s included:

  • – The easy widget drag-and-drop feature;
  • – All the sharing options;
  • – All our report templates;
  • – The cloning option;
  • – The comments and notes;
  • – The customization features;
  • – And much more!

 

You also have access to an account manager dedicated to your account the second you start your free trial!

 

White label dashboards with a custom design and URL are also an available add-on.

 

 

What are the types of dashboards?

 

Periodic

The periodic dashboard is by far the most popular. This type is used to create reports for a calendar period, be it daily, weekly, monthly, quarterly or annually. It also allows you to browse through past periods, and is easily printable for record keeping. Here’s more information on this type of dashboard.

 

periodic dashboard

 

Rolling

The rolling dashboard measures your performance over a particular time period, and each time period includes three specific date ranges. All three of these date ranges are displayed in your widgets so you can follow your performance over time. For example your dashboard could be for a medium time frame, and will display your data for the previous 7, 15 and 30 days. Here are a few more details.

 

rolling dashboard

 

Campaign

The campaign dashboard is designed to create a dashboard with a custom date range, in order to track the performance of an advertising campaign, for example. It also allows you to compare your current campaign to a previous one. Take a look here for more information.

 

campaign dashboard

 

How many dashboards do you need?

 

It all depends on what data you want to report on, to whom, and how. Each marketing agency and marketer has a different approach and creates different types of dashboards for his/her clients.

The most important thing to remember when calculating how many dashboards you need is that you can include data from all your marketing platforms (integrations) and all your sources, profiles, and pages in a single dashboard.

Basically, you can create one dashboard with each client’s PPC, social media, or SEO data together, or you can create one dashboard for each campaign. You can also create a dashboard for each department of your company, it’s really up to you!

Here are some examples to help you figure out how many dashboards you might need:

 

Example 1:

You are a marketing agency with 25 clients. Each client only needs one monthly report that includes all their marketing data.

You will need 25 dashboards.

After further reflexion though, you decide to provide your clients with 2 different types of marketing reports: a yearly SEO dashboard, and a monthly PPC report.

You will need 50 dashboards.

 

Example 2:

You are a marketer creating marketing reports for your employer. You need a report for your company’s web analytics performance and another for your PPC campaigns because each are sent to different departments of your company.

You need 2 dashboards.

One of the departments mentioned above requests to have its reports sent daily instead of monthly and also to track the performance of a second website.

You still need just 2 dashboards, because all you have to do is change the frequency of your email dispatch and add your second website’s account to your dashboard, the data of both your websites will be aggregated in your dashboard.

 

Example 3:

You are a marketing agency that produces one report per social media platform per client. The social media platforms you track on your reports are Twitter, LinkedIn, Instagram, and Facebook. Since you have 50 clients, you usually create 200 reports every month.

With DashThis, you would only need 50 dashboards, because each client could receive just one social media report sectioned by platform, instead of one report per platform.

Even if you decide to add SEO data and web analytics to your clients’ reports, you still need just 50 dashboards, since you can add SEO and website performance data to their existing dashboards. However, you could also decide to create separate reports, and in that case, you would need 100 dashboards.

 

Still not sure how many dashboards you need? See for yourself! Try the tool for free!

Don’t worry, you don’t have to choose a plan just yet, and even if you do choose one, you can change it anytime!

Don’t hesitate to contact us if you have any questions!