How do I create a DoubleClick Campaign Manager dashboard report?

 Create a DoubleClick Campaign Manager dashboard report-DCM logo

 

 

You can now create a DoubleClick Campaign Manager dashboard with DashThis!

DoubleClick Campaign Manager (DCM) simplifies how campaigns are run, from media planning to reporting. With all your digital marketing efforts on one powerful platform, you can work smarter, act quicker, and get better results. That’s why we integrated the DoubleClick Campaign Manager reporting API. It’s now easy to create dashboards and reports using your DoubleClick Campaign Manager performance data.

We think DCM & Dashthis go really well together because in one screen you can get the traffic from Google Analytics (GA) as well as data from DCM, which is a good mix because you can easily see the difference between GA’s conversions and DCM’s conversions (the latter of which includes view-through conversions that you can’t see with your GA goals). And obviously, non first-touch analysis sucks when it comme to programmatic reporting.

 

The following standard KPIs are available from the Preset Widgets drop down menu:

  • Ad Clicks
  • Click Rate
  • Cost per Click (CPC)
  • Cost per Revenue
  • Impressions
  • Total Conversions
  • Total Conversions Revenue

 

These are the available metrics and dimensions:

Metrics:

  • Ad Clicks
  • Click Rate
  • Click-Through Conversions
  • Click-Through Revenue
  • Cost (Media Cost)
  • Cost per Click (CPC)
  • Cost per Conversion (Total Conversions)
  • Cost per Revenue
  • Impressions
  • Total Conversions
  • Total Conversions Revenue
  • View-Through Conversions
  • View-Through Revenue

 

Dimensions:

  • Campaign
  • Click Site
  • Click Site Placement*

 

* The DoubleClick Campaign Manager API restricts us in the amount of data we can retrieve in a given minute. The Placement dimension usually outputs a high number of values and, as such, can take quite some time to upload into a widget. If this is the case for your dashboard, simply wait a couple of minutes and refresh the dashboard; you should see the Placements appear after a bit!

 

With this new integration, you will be able to easily compare data from GA, DCM and other marketing channels you might be using in your display marketing (like Facebooks Ads).

Not only can you compare data, but you can give your client and your team an overview of all your marketing campaigns per channel showing each campaign’s true influence on your conversions. This will help you and your client make better digital campaign management decisions based on ROI.

We know that DoubleClick Campaign Manager offers a lot more features and metrics that agencies are using and we are working hard to integrate those metrics. Feel free to drop us a line to let us know what the most important DCM KPI is for you, and we’ll make sure to prioritize it!