How do I create reports and dashboards using Bing Ads?

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We often think about Adwords, but Bing Ads also provides a very powerful API to access its rich database. And since we also have the Bing API integrated in DashThis, it’s now easier to create a great paid search custom dashboards using Bing data! On top of that, you can even mix both Adwords and Bing data sources into a single report.

The following standard KPIs are available from the Preset Widgets drop-down menu:

  • • Average CPC
  • • Average CPM
  • • Average Position
  • • Clicks
  • • Conversion Rate
  • • Conversions
  • • Cost
  • • Cost Per Click (CPC) + 15% markup
  • • Cost Per Conversion
  • • Cost Per Lead. (CPL) + 15% markup
  • • CTR
  • • Impressions
  • • Top Ad Groups (Clicks)
  • • Top Campaigns (Clicks)
  • • Top Keywords (Clicks)

 

The available metrics and dimensions are:

Metrics:

  • • Ad Clicks
  • • Ad Cost
  • • Ad Impressions
  • • Average Ad Position
  • • Budget Lost Impression Share
  • • Click-Through-Rate (CTR)
  • • Conversion Rate (Leads/Clicks)
  • • Cost Per Click (CPC)
  • • Cost Per Conversion
  • • Cost Per Thousand Impressions (CPM)
  • • Goal Completions Total (Conversions)
  • • Impression Share
  • • Return on Ad Spend (ROAS in $)
  • • Return on Ad Spend (ROAS in %)
  • • Revenue
  • • ROI (Revenue vs Cost)

 

Dimensions:

  • • Ad Group
  • • Ad Network
  • • Campaign
  • • Device
  • • Keyword