AI Insights is an intelligent layer built into your DashThis dashboards.
It automatically analyzes your marketing data and transforms it into clear, actionable insights.
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Connect Your Platforms and Create your Dashboards
Connect GA4, Google Ads, Meta, TikTok, HubSpot, etc.: every DashThis integration works with AI Insights.
DashThis then pulls all your data automatically, with no exporting, uploading, or manual prep.
AI Analyzes Everything for You
Click on the AI Insights tab directly in your dashboard to get 4 different types of insights: summary, opportunities, wins and issues. You can also chat with your dashboard to get more information, spot trends and get deeper insights.
You Get Instant Insights
Every insight is grounded in your real numbers, structured for agencies, and ready to use in client presentations, campaign reviews, strategy documents and more.
Summary Insights: Here’s What Actually Happened.
Summary Insights give you a clear, high-level narrative of your performance:
With Summary Insights, you go from “What am I looking at?” to “Got it.” in seconds.
Opportunities: Here’s Where You Can Improve.
This is where AI Insights becomes your optimization partner.
Opportunities identify:
These insights help you confidently answer the client’s favorite question: “So… what should we do next?”
Wins: Here’s What Worked (and Why)
Clients love seeing what’s going well, and Wins make it effortless.
AI Insights automatically highlights:
Instead of digging manually for “good news,” AI serves it up for you.
Issues: Here’s What Needs Attention Right Now.
No more discovering problems after the reporting period ends.
Issues identifies:
Catching issues early means less firefighting and more proactive optimization especially when you’re managing several clients at once.
AI Insights Pro is available as an add-on for $19/month (or $15/month when billed annually) per account.
We’re currently rolling out self-serve billing for this feature, so you may not see the option in your account just yet.
👉 If AI Insights Pro isn’t available in your billing section, simply reach out to your account manager or contact our support team, and we’ll enable it for you.
Sure, you can upload PDFs to ChatGPT but that still means exporting data for every client, rewriting prompts, and losing the historical context behind the numbers. You already spend enough time pulling data; you shouldn’t have to rebuild your analysis from scratch every single time.
AI Insights does the hard part for you: it lives directly in your dashboards, remembers your historical performance, compares periods automatically, and uses pre-engineered prompts designed specifically for marketing analysis.
Discover how to activate AI Insights and use it inside your dashboards with this simple step-by-step tutorial.
All your AI Insights questions, answered.
AI Insights works with all 30+ native DashThis integrations including GA4, Google Ads, Meta Ads, TikTok, YouTube, HubSpot, Ahrefs, Klaviyo, and more. Once your platforms are connected, AI Insights automatically analyzes the data coming from every widget and dashboard.
No. That’s one of the biggest advantages of AI Insights.
Because DashThis already pulls your data automatically from all your platforms, the AI reads the live dashboard directly — no exporting, no uploading, no formatting, no monthly PDFs to re-send.
This is also what makes AI Insights far more scalable than ChatGPT for multi-client agencies.
Not at all. It enhances them. Your dashboards remain the central place where all your marketing metrics live.
AI Insights simply analyzes the data inside them and translates it into:
Yes. AI Insights reads changes over time directly from your dashboards.
Some users will try to upload their PDFs into ChatGPT to analyze results, but the experience isn’t the same. With AI Insights, everything happens directly inside your dashboards: no manual exporting and no file uploads. AI Insights has access to your historical data, comparisons, and KPIs exactly as they appear in your reports, which gives you richer, more accurate insights. And unlike ChatGPT, AI Insights is included for your entire team without paying per user. It’s built for reporting, not just for conversation.
The AI can only talk about data that’s truly present in your dashboard — it doesn’t guess. If you ask for a time period you haven’t loaded, it will tell you instead of making assumptions. Every insight also links back to the specific widgets it used, so you can validate where the conclusions came from. And if you ask something outside the scope of your dashboard, it politely stays in its lane.
We tell the AI exactly what type of data it’s looking at (currency, percentage, time duration, etc.), so it knows that $1,000 is great for revenue but terrible for cost-per-click. Custom metrics you’ve built are included too — along with the platforms they pull from — so the AI understands your blended or calculated KPIs without getting lost.
AI Insights Pro is available as an add-on for $19/month per account, or $15/month when billed annually.
👉 To activate AI Insights Pro, just contact our support team or your account manager, we’ll enable it for you in a few seconds.
DashThis is the power behind thousands of marketing dashboards created by and delivered for agencies and digital marketers every day. Still wondering if we’re really THAT cool? These folks seem to think so!
I was skeptical about DashThis’s new AI Insights but when I tried it, I was shocked. It sounded exactly like how I’d write it, with accurate and even insightful recommendations. I’m really looking forward to seeing how much time we can save this month.
Easy, convenient, and fast to set up.
The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
Game changer for client communications and expectations. Also help in the sales process!
We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
Saves a lot of time as I can pull data from various channels all within one platform!
Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
Simple, easy, flexible, and versatile tool with a great UI.
Phenomenal customer service.
This tool has helped us close new accounts and improve customer satisfaction.
DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
We use so many different reporting platforms - this consolidates what we give our clients.
DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
