CPM Calculator

Calculate your CPM and compare with Benchmarks

CPM Calculator (Cost Per Mille)

Knowing your cost per mille (CPM) is key to evaluating the effectiveness of your digital advertising and making the most of your marketing budget.

Our free CPM calculator helps evaluate your ad cost-efficiency, providing insights into spending patterns. The calculation result is compared to industry benchmarks, offering a valuable perspective on campaign performance.

Use this data to refine your digital advertising strategy and maximize your marketing investments!

Calculate your CPM and compare with Benchmarks

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What is “cost per mille”
CPM stands for cost per mille and measures the cost of a thousand ad impressions in advertising. It provides a targeted assessment of the cost-effectiveness of your ad campaigns, helping in budget allocation and campaign optimization. Knowing the average CPM, along with factors like cost per click (CPC) and cost per acquisition (CPA), helps improve cost efficiency.
The CPM formula is:
CPM= (Total Ad Spend / Total Impressions) x 1000

How does it work

The CPM Calculator is a key tool for marketers. It calculates the cost per thousand impressions (CPM) to help you see your ads' efficiency. This tool helps you understand and optimize your ad spend. You can compare your performance to industry averages and make smart choices to get the best return on your investment.

Input Ad Spend and Impressions Input Ad Spend and Impressions

Enter the total cost of a campaign and the total number of impressions received. This forms the basis for calculating your CPM.

Select Advertising Platform Select Advertising Platform

Choose the platform where the campaign was run (e.g., Google Display, Google Search, Facebook Ads, Social Media, or Other). This allows for a more tailored analysis.

Calculate CPM Calculate CPM

The tool calculates your CPM by dividing your total ad spend by the number of impressions, then multiplying by 1000. This gives a clear metric of your cost efficiency per thousand impressions.

Compare with Industry Averages Compare with Industry Averages

The tool compares your CPM with industry averages for selected platforms (Google Display, Google Search, Facebook Ads). This comparison helps you understand how your campaign performs relative to typical benchmarks.

Receive Actionable Insights Receive Actionable Insights

The tool provides insights and recommendations based on the comparison. If your CPM is above the industry average, you’ll receive tips on optimizing your campaign cost and advertising budget. If it’s below, you’ll be encouraged to continue your effective strategies.

User-Friendly Interface User-Friendly Interface

The tool's intuitive interface makes it easy for anyone to input data, understand results, and implement recommendations. Even those with minimal technical skills can benefit from the insights provided.

Frequently Asked Questions

Why is calculating CPM important for marketers?

CPM helps marketers understand the cost efficiency of their digital marketing campaigns. Knowing the CPM, they can compare different campaigns and optimize their ad spend. This helps improve brand awareness and reach their target audience while managing the cost of the campaign.

What is considered a good CPM?

A good CPM varies by industry, platform, and campaign goals. However, comparing your CPM to industry benchmarks for platforms like Google Display, Google Search, and Facebook Ads can help determine if your CPM is competitive. Generally, a lower CPM indicates a more cost-efficient campaign.


What factors can affect my Cost Per Mille?

Several factors can affect your Cost per Mille, including the targeting options (e.g., demographics, interests), ad quality, competition for ad space, and the time of year. High competition and niche targeting often lead to higher CPMs, while broad targeting and high-quality ads can help lower it.

How can I reduce my CPM?

To reduce your CPM, consider optimizing your ad targeting, improving your ad creatives, and testing different ad formats. Also, regularly monitor and adjust your bids and total budget to ensure you get the most value from your ad spend. Retargeting strategies and focusing on high-performing audience segments can also help lower your CPM.

Why is my CPM higher than the industry average?

A higher CPM can result from very competitive ad spaces, too specific targeting, or low ad relevance scores. To fix this, try broadening your targeting, improving ad quality, or adjusting your bidding strategy. Reviewing and refining your campaign settings can also help bring your CPM closer to industry averages.


Is CPM the only metric I should focus on?

While CPM is an important metric for understanding cost efficiency, it should not be the only metric you focus on. Other key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS) provide a more comprehensive view of your campaign's performance. Using a combination of metrics allows you to make more informed decisions and optimize your overall marketing strategy.

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Free CPM Calculator for Marketers

Try our CPM Calculator to improve your marketing strategies. Evaluate the total cost per thousand impressions of your campaigns and easily find areas for improvement. With precise data at your fingertips, make better decisions to optimize your advertising efforts and boost your business growth.

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