Bing Ads Dashboard & Report - DashThis Integrations

Available Preset Widgets

AVERAGE CPC

This historic widget shows the average cost of each click on your Bing Ads, which is calculated by dividing the total spent by the total number of clicks.

CONVERSION RATE

This historic widget shows the percentage of clicks on your Bing Ads that led to a conversion (whatever your definition of conversion may be). This is calculated by dividing the number of conversions by the number of clicks, and multiplying by 100.

AVERAGE POSITION

This historic widget shows how your Bing Ads typically rank against other ads, and therefore, the order in which they will appear on the search page.

TOP KEYWORDS (CLICKS)

This list widget shows how many clicks each keyword used for your Bing Ads generates.

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Available Metrics,
Segments, & Dimensions

These are the top 10 metrics and dimensions users usually include in their Bing Ads dashboard.

AD COST: This is the amount you spent on clicks and impressions for your Bing Ad.
AVERAGE AD POSITION: This shows the position in which your Bing Ad typically ranks against other ads.
CLICK-THROUGH-RATE (CTR): This percentage shows how often people go to your website because they saw your Bing Ad. It is calculated by dividing the number of clicks by the number of impressions and multiplying by 100.
COST-PER-CONVERSION: This is the average amount you spent on each conversion. It is calculated by dividing the total spent by the number of conversions.
REVENUE: This is the total income resulting from your Bing Ads.
RETURN ON AD SPEND (ROAS IN $): This is the amount of revenue generated for every dollar spent. It is calculated by subtracting the ad cost from the total revenue.
GOAL COMPLETIONS TOTAL (CONVERSIONS): This is the total number of times people took a desired action after clicking on or seeing your Bing Ad.
AD CLICKS: This is the number of clicks on your Bing Ad.
DEVICE: This is the type of device (mobile, desktop, etc.) used to view your Bing Ad.
KEYWORD: This is the keyword for which your Bing Ad ranks in searches.