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Google AdWords Dashboard

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Google: the search engine to end all search engines. Naturally, advertising with Google AdWords is a necessity for any efficient digital marketing campaign. By targeting customers through keywords and pinpointing those that are searching for what you have to offer, you can find your most promising leads at the very moment that they’re searching for a service or product like yours. A Google AdWords dashboard helps you stay on top of your game in finding just the right keywords for just the right audience.

  • 72 +

    Preset Widgets

  • 82 +

    Metrics & Dimensions

  • 2 +

    Dashboard Templates

Create your Google Adwords dashboard today!

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White Label Google AdWords Dashboard Your logo

Whether your own or your client’s logo, make your report reflect your brand!

All-in-one Google AdWords Dashboard All-in-one

Drag-and-drop your widgets onto your dashboard to create a clean report layout that includes all the information you need.

Custom Google AdWords Dashboard Your data

Customize your widgets to show the data you want, the way you want to.

Available Preset Widgets

Featuring the most common KPIs, these widgets are ready to use! Drag, drop, done!

Google AdWords Dashboard Preset Widgets

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Available Metrics, Segments, & Dimensions

These are the top 10 metrics and dimensions users usually include in their Google AdWords dashboard:

Ad Clicks
This is the number of clicks on your ad.
Average Ad Position
This is the position in which your ad typically ranks against other ads.
Click Assisted Conversions
This is the total number of conversions for which a specific keyword contributed one or more assist clicks. An assist click is any click a particular keyword received prior to a conversion (therefore, it excludes the last click).
Average Conversion Value (All Conversions)
This is the average value attributed to all your conversions. It is calculated by dividing the total conversion value for all conversions by the number of total conversions.
Cost Per Thousand Impressions (CPM)
This is the total you spent for 1,000 impressions of your ad.
Effective Revenue Share (ERS)
This percentage indicates the profitability of your ad campaign. It is calculated by dividing your ad cost by your total conversion value, and then multiplying the result by 100.
Return on Ad Spend (ROAS in $)
This is the return on your total ad spend. It is calculated by dividing the conversion value by the total ad cost.
ROI (Revenue vs Cost)
This is the total return on investment of your ads. It is calculated by subtracting the ad cost from the revenue, and then dividing the result by the ad cost.
Device
This dimension allows you to isolate your data based on the device the user used to see your ad.
Keyword
This dimension allows you to isolate your data based on the keyword used in your ads.

Want to see all our Google AdWords metrics, segments, & dimensions?
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Other Useful Integrations

Get a more inclusive view of your data by including these integrations in your dashboard too:

Digital Marketing reporting dashboard

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