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Google AdWords
dashboard

Google: the search engine to end all search engines. Naturally, advertising with Google AdWords is a necessity for any efficient digital marketing campaign. By targeting customers through keywords and pinpointing those that are searching for what you have to offer, you can find your most promising leads at the very moment that they’re searching for a service or product like yours. A Google AdWords dashboard helps you stay on top of your game in finding just the right keywords for just the right audience.

Your DashThis
Google AdWords Dashboard

72

Preset
Widgets

82

metrics &
dimensions

2

dashboard
templates

Available Preset Widgets

Cost + 15% markup

This historic widget shows the amount you spent on clicks and impressions for your ad, plus an additional 15% markup (so that your clients can see their true expenditure).

cost google adwords dashboard

Cost Per Conversion

This historic widget shows the average amount you spent on each conversion. It is calculated by dividing the total spent by the number of conversions.

cost per conversion google adwords dashboard

Search Impression Share

This historic widget shows the percentage of impressions that your ads receive when compared to the total number of impressions that your ads could potentially have received. It is calculated by dividing the number of impressions by the total number of eligible impressions.

search impression share google adwords dashboard

Top Campaigns (Clicks)

This list widget shows you your AdWords campaigns, in order of number of clicks each received.

campaigns by clicks google adwords dashboard

Available Metrics,
Segments, & Dimensions

These are the top 10 metrics and dimensions users usually include in their Google AdWords dashboard

Ad Clicks
This is the number of clicks on your ad.
Average Ad Position
This is the position in which your ad typically ranks against other ads.
Click Assisted Conversions
This is the total number of conversions for which a specific keyword contributed one or more assist clicks. An assist click is any click a particular keyword received prior to a conversion (therefore, it excludes the last click).
Average Conversion Value (All Conversions)
This is the average value attributed to all your conversions. It is calculated by dividing the total conversion value for all conversions by the number of total conversions.
Cost Per Thousand Impressions (CPM)
This is the total you spent for 1,000 impressions of your ad.
Effective Revenue Share (ERS)
This percentage indicates the profitability of your ad campaign. It is calculated by dividing your ad cost by your total conversion value, and then multiplying the result by 100.
Return on Ad Spend (ROAS in $)
This is the return on your total ad spend. It is calculated by dividing the conversion value by the total ad cost.
ROI (Revenue vs Cost)
This is the total return on investment of your ads. It is calculated by subtracting the ad cost from the revenue, and then dividing the result by the ad cost.
Device
This dimension allows you to isolate your data based on the device the user used to see your ad.
Keyword
This dimension allows you to isolate your data based on the keyword used in your ads.

The final product

Google AdWords Dashboard Google AdWords Dashboard & Report - DashThis Integrations

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Your data

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Other useful integrations

Get a more inclusive view of your data by including these integrations in your dashboard too:

Digital marketing reporting dashboard

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