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Google Ads Dashboards (Adwords)

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Google: the search engine to end all search engines. Naturally, advertising with Google Ads is a necessity for any efficient digital marketing campaign. By targeting customers through keywords and pinpointing those that are searching for what you have to offer, you can find your most promising leads at the very moment that they’re searching for a service or product like yours. A Google Ads dashboard helps you stay on top of your Google Ads campaigns in finding just the right keywords for just the right audience.

  • 72 +

    Preset Widgets

  • 82 +

    Metrics & Dimensions

  • 2 +

    Dashboard Templates

Gather all your Google Ads data into one easy-to-understand dashboard.

Create your Google Ads dashboard today!

Your Google Ads dashboard could look this great

See this Google Ads dashboard in action here!

google adwords accounts Unlimited Google Ads account

You've got multiple clients and need just as many Google Adwords accounts in your dashboards? That's not a problem! There are no limitations in the number of Google Ads accounts you can link to DashThis.

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google adwords KPIs All your preferred KPIs

Get a quick real-time access to all your most important Google Ads campaign performance metrics; ad group performance, landing page performance, click-through rate (CTR), Cost per Click (CPC), conversion rate, search queries, track your Google ads campaigns at a glance.

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google adwords data sources All your data sources

Google ads is just one of the many platforms you use for digital marketing: Google Analytics, Google My Business, Google Search Console, Facebook, LinkedIn, Twitter... With DashThis, you can gather all your online marketing platforms' key metrics in the same report!

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automated google adwords Completely automated

We do the heavy-lifting! No more fetching Google Ads data and copy-pasting in excel spreadsheets or Google sheets, the entire process is automated!

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sharing google adwords Multiple sharing options

Share your reports with your clients in seconds with automatic email dispatches, easy-to-share URLs, and printable PDFs. The choice is yours!

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google adwords templates Your own templates

Don't start your dashboards from scratch ever again; choose from one of our preset templates or create your very own report template in seconds! It's like starting with the perfect ad performance dashboard example.

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Available Preset Widgets

Featuring the most common KPIs, these widgets are ready to use! Drag, drop, done! It's data visualization made simple.

Google AdWords Dashboard Preset Widgets
  • cost google adwords dashboard

    Cost + 15% Markup

    This historic widget shows the amount you spent on clicks and impressions for your ad, plus an additional 15% markup (so that your clients can see their true expenditure).

  • cost per conversion google adwords dashboard

    Cost Per Conversion

    This historic widget shows the average amount you spent on each conversion. It is calculated by dividing the total spent by the number of conversions.

  • search impression share google adwords dashboard

    Search Impression Share

    This historic widget shows the percentage of impressions that your ads receive when compared to the total number of impressions that your ads could potentially have received. It is calculated by dividing the number of impressions by the total number of eligible impressions.

  • campaigns by clicks google adwords dashboard

    Top Campaigns (Clicks)

    This list widget shows you your Google Ads campaigns, in order of number of clicks each received.

Want to track all our Google Ads preset widgets?
You’ll find them in your new Google Ads dashboard!

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Available Metrics, Segments, & Dimensions

These are the top 10 metrics and dimensions users usually include in their Google Ads dashboard:

Clicks
This is the number of clicks on your ad.
Average Position
This is the position in which your ad typically ranks against other ads.
Click Assisted Conversions
This is the total number of conversions for which a specific keyword contributed one or more assist clicks. An assist click is any click a particular keyword received prior to a conversion (therefore, it excludes the last click).
Average Conversion Value (All Conversions)
This is the average value attributed to all your conversions. It is calculated by dividing the total conversion value for all conversions by the number of total conversions.
Cost Per Thousand Impressions (CPM)
This is the total you spent for 1,000 impressions of your ad.
Effective Revenue Share (ERS) for Conv.
This percentage indicates the profitability of your ad campaign. It is calculated by dividing your ad cost by your total conversion value, and then multiplying the result by 100.
Return on Ad Spend (ROAS in $) for Conv.
This is the return on your total ad spend. It is calculated by dividing the conversion value by the total ad cost.
Return on Investment (ROI) for Conv.
This is the total return on investment of your ads. It is calculated by subtracting the ad cost from the revenue, and then dividing the result by the ad cost.
Device
This dimension allows you to isolate your data based on the device the user used to see your ad.
Keyword
This dimension allows you to isolate your data based on the keyword used in your ads.

Want to see all our Google Ads metrics, segments, & dimensions?
You’ll find them in your new dashboard!

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Other Useful Integrations

Get a more inclusive view of your data by including any other integration in your dashboard too, like your ecommerce platforms, social media, or SEO tools:

Digital Marketing reporting dashboard

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