Google Ads Dashboard

A Google Ads (formerly Google AdWords) dashboard allows digital marketers to track campaign performance, combine data sources and visualize Google Ads data, which ensures that clients' Google Ads campaigns stay on track and generate a good return on investment.

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Your go-to Google Ads dashboard

Reporting on ad campaigns is essential but it doesn't need to take up all your time. That's where a Google Ads dashboard comes in - you can track and analyze data and create beautiful reports for your clients.

What is a Google Ads dashboard?

A Google Ads dashboard is a digital marketing tool that allows marketers and agencies to stay on top of key metrics for their clients' Google Ads campaigns. It also allows agencies to showcase the value of all their hard work and keeps clients informed about how their paid search campaigns are performing.

what is a google ads dashboard

Why use a Google Ads dashboard?

Providing regular performance reports to your clients is one of the best ways to build rapport and establish a good working relationship. Using a dashboard also enables you to easily have a conversation about campaign performance for both new ads and existing campaigns because everyone is working from the same data.

Why use a Google Ads dashboard?

What are the benefits of using a Google Ads dashboard?

Besides making it easy to create custom reports, using a Google Ads dashboard means marketers can showcase results, explain decisions and strategies to their clients, and spend more time creating awesome digital marketing campaigns instead of creating reports.

What are the benefits of a Google Ads dashboard?

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What are the best Google Ads dashboard KPIs?

Choosing the right KPIs to track is essential - you want the best quality data you can get so that you can make informed decisions about how to manage your clients' campaigns. But, you also want to give your clients a good sense of how their campaigns are performing without overwhelming them with granular detail.

Google Ads dashboard KPIs

What are the top Google Ads Dashboard metrics?

The trick here is to focus on metrics that generate actionable insights for you and your clients. Steer away from so-called 'vanity metrics.'

KPI Report Template

Number of impressions by campaign Number of impressions by campaign

This tells you the impression share of each of your ad campaigns over a given period of time.

CTR by adgroup CTR by adgroup

CTR by adgroup tells you the click-through rate of each of your adgroups - a great comparative metric.

Conversion rate by campaign Conversion rate by campaign

This metric measures the conversion rate of each of your ad campaigns, allowing you to see which have been most successful.

Cost per Conversion Cost per Conversion

Cost per conversion tells you how much you're paying each time a person takes a desired action after clicking on an ad.

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What platforms should a Google Ads dashboard include?

Apart from Google Ads, it should also include the other digital marketing channels you're using. That way, you can see how all your marketing efforts interact and ensure your campaigns are coordinated and working together properly.

Google Ads dashboard example

DashThis' Google Ads dashboard template will get your marketing team off and running in no time at all. It's got preset KPIs, intuitive features and powerful data management and visualization capability.

Google Ads dashboard example

How to create a PPC dashboard

It's as easy as 1-2-3.

Create your google ads dashboard

Create your DashThis account Create your DashThis account

All you need is an email address and a password.

Connect your digital marketing tools Connect your digital marketing tools

Google Ads, Google Analytics, social media, web analytics...we support a bunch.

Create your PPC dashboard Create your PPC dashboard

Work from a template or create a dashboard from the ground up - it's totally up to you.

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White label Google Ads dashboard

With custom design options, you can get your dashboard to match your branding.

Custom URL

Why not dashboards.yourcompany.com, for example?

Custom design

You can change around your dashboard's colours, font and overall vibe so it matches your company's.

White label bundle

Save some dineros and get both a custom URL and custom design with our white label bundle.

More PPC dashboards for agencies

We've got templates for pretty well everything digital marketing related - check out what else you can do with DashThis.

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Check out our blog

Read about our product and learn some digital marketing tip and tricks over at our blog.

Marketing dashboard best practices

Join the Club… We Saved You a Seat!

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