KPI examples

KPI examples

The digital age has made it possible to measure a lot of things that were previously challenging. Data can help derive actionable business insights that can help optimize operations or remain competitive in competitive markets. That’s why key performance indicators (KPIs) and metrics have become more and more critical to today’s businesses.

But what exactly are KPIs and metrics and what are they used for?

What is a KPI

Key Performance Indicator (KPI) is a measurable number that highlights key business objectives. Depending on your industry and the specific department you are interested in tracking, there are a number of KPI types your business will want to monitor. Each department will want to measure success based on specific goals and targets. If you are a marketer, own a business, or are simply goal-oriented, chances are that you use KPI or metrics to have some kind of performance measure. People in sales could use them to measure customer retention, qualified leads, or average order value, business owners would use metrics for overall gross profit margin, financial KPIs, or employee satisfaction. All of these examples use KPI for one thing in mind, to make better decision making.

How to choose the right KPIs?

Before you select the metrics you want to monitor, you must first define your goals and then assess the quantifiable measures that are related to those goals. For example, if your objective is to drive X number of customers in a certain time frame, you want to measure sales KPIs like retention rate, turnover rate or churn, sales growth, SQL, etc. You want to make sure your KPIs reflect your goals and that they are aligned with your business strategies and decisions.

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Digital Marketing KPIs examples

Marketers use many tools to track overall strategic goals, return on investment, or marketing campaigns performance. Here are a few digital marketing KPI examples : 

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Metrics vs KPIs

While metrics and KPIs are both quantitative measurements and they do have some similarities, they are pretty different. While KPIs are tied to business targets or goals, metrics are tied to the process of achieving those goals. 

For example, if the goal is to sell 25 percent more products in the next quarter, your key performance indicator might be the number of products. However, when looking at the data, you will want to include a variety of metrics, including website traffic, number of customers, sales per channel, turnover rate, etc. Different metrics will help you identify which areas are contributing more to the attainment of your overall goals, or initiatives you should try, as well as pinpoint problem areas that are holding you back. 

For a company to run smoothly, you ideally need both KPIs and metrics, working together in real-time to achieve your targets.

KPI report templates

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Digital marketing report template Digital marketing report template

From SEO to social media and PPC, this report gives you a good view of all your online marketing strategy metrics and overall conversion rate.

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Google analytics report template Google analytics report template

Simply plug your conversion goals (and even your data from Google Ads), and track a specific conversion rate, webpage new customers, conversion tracking, and way more.

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Ecommerce report template Ecommerce report template

A report with all the most important metrics for your ecommerce site, like shopping cart abandonment, click-through rate (CTR), and of course your ecommerce conversion rate.

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PPC report template

From campaign costs to the number of clicks, impressions to ROAS, your PPC campaigns involve many different KPIs. With our preset PPC report example, all you have to do is plug in your paid marketing data, and you’re all set to start reporting!

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Sales report template

Make sales reporting a breeze with our sales report template. You can keep on top of your customer KPIs and sales activity with customizable daily sales reports, weekly reports, monthly sales reports, and more!

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Email report template

It’s important to track the performance of your email marketing campaigns that you’ve painstakingly created. Our email campaign report template gets you started quickly with all the most important KPIs you need to be following.

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