What is SEO traffic?
SEO traffic tracks how many visitors come to your website and how they got there. It breaks down how many people arrived to your site through organic search versus paid search. Organic traffic represents visitors who arrived to your site by clicking on your web pages through the google search results, via your social media, through an email campaign, podcasts, and more. Paid traffic, aka pay-per-click (PPC), represents visitors who click on ads in order to arrive at your webpage. While it can be difficult to interpret the raw numbers and understand how to assess them, it is most valuable to interpret your SEO traffic metrics against your overall goals and company strategy.
Factors like backlinks, keyword research, internal links, the meta description (the snippet of info describing the site), and more affect a website’s ranking factor and therefore its organic traffic performance. Typically, a web page on the first page of the Google search results will see better organic search traffic results than pages listed later in the queue. It is important to keep in mind that although Google isn’t the only search engine, there are others like bing and yahoo, it is the most important since it represents nearly all of the market share.