SEO Traffic

Analytics

SEO traffic analytics are metrics that reflect the success of an entire SEO strategy and demonstrate how the site is performing in the algorithm. Looking at this metric can tell you a lot about your search engine optimization, and performance on the search engine result pages (SERPs), and help guide your content marketing strategy moving forward.

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Templates using this KPI
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Integrations using this KPI

What is SEO traffic?

SEO traffic tracks how many visitors come to your website and how they got there. It breaks down how many people arrived to your site through organic search versus paid search. Organic traffic represents visitors who arrived to your site by clicking on your web pages through the google search results, via your social media, through an email campaign, podcasts, and more. Paid traffic, aka pay-per-click (PPC), represents visitors who click on ads in order to arrive at your webpage. While it can be difficult to interpret the raw numbers and understand how to assess them, it is most valuable to interpret your SEO traffic metrics against your overall goals and company strategy.

Factors like backlinks, keyword research, internal links, the meta description (the snippet of info describing the site), and more affect a website’s ranking factor and therefore its organic traffic performance. Typically, a web page on the first page of the Google search results will see better organic search traffic results than pages listed later in the queue. It is important to keep in mind that although Google isn’t the only search engine, there are others like bing and yahoo, it is the most important since it represents nearly all of the market share.

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How to calculate SEO traffic

There is no need to manually calculate SEO traffic, digital marketing experts and SEO professionals can check these values in the Google analytics dashboard. The page will show the breakdown by type, providing numbers and percentages.

What is good SEO traffic?

The value of your web page SEO will vary depending on the industry. Some topics have a significantly higher search volume than others, so there is no absolute measure for this value. However, when reflecting on your SEO traffic numbers, it is essential that they are compared to the overall digital and search marketing goals of your company and brand.

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What is bad SEO traffic?

Similarly, there is no objectively bad SEO traffic, but if you are not seeing the growth or progress you are aiming for, you should aim to optimize your landing pages to drive additional inbound traffic. Furthermore, factors like page speed, bounce rate, and errors in the sitemap might reveal details of your website’s overall functionality that may be causing Google to rank it poorly. Put yourself in the shoes of searchers to ensure that you are catering your website around your audience.

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SEO traffic KPI examples & templates

Here are some templates :

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Google analytics report template

An awesome report with important metrics for your SEO strategy. Track your marketing efforts with KPIs like organic searches (Google search), single-page data, and audience demographics.

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Digital marketing report template

From SEO to social media platforms and PPC, this report gives you a good view of all your online marketing strategy metrics and overall online performance.

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SEO report template

Gather all your favorite SEO tools, from Google Analytics to SEMrush, Ahrefs, and way more into a single, awesome SEO report! With this report template, you can track all your SEO performance and keyword rankings in seconds.

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SEO traffic best practices

If you are finding that your search engine rankings and organic search traffic values are not performing well, consider implementing the following strategies to improve website traffic.

Keyword research

The core of SEO strategy is keywords, essentially words on your website that tell Google what the site’s topic and niche are. In order to succeed in increasing your click-through rate and conversion rate, you will need to cater to the search intent of users with your language and conduct extensive keyword research. Some best practice tips are: use long-tail keywords, pay attention to the formatting of text, focus on the words and the length of text in your header and page titles, and develop a list of target keywords to use across the site in all of your written content and metadata. Platforms like WordPress have great SEO opportunities to elevate your site in the search query.

Link building strategy

A strong link-building strategy is essential for establishing credibility with Google, raising the ranking of your web page, and ultimately increasing your conversion rate. Cross-link to high-quality content that fits your target audience and attaches the URL to keywords as the anchor text. This will help Google associate you with the correct niche and user type.

Technical SEO

Use SEO tools and plugins like SEMrush, AHrefs, shreds, and Moz to complete your technical SEO. These platforms will have SEO tactics to make sure your site’s user experience is operating properly and provide you with endless information about your performance, your competitors, and in-depth data analysis.

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