SEO Traffic

Analytics

SEO traffic is the metric that reflects the success of an entire SEO strategy and demonstrates how the site is performing in the algorithm. This metric can tell you much about your search engine optimization and performance on the search engine result pages (SERPs) and help guide your content marketing strategy moving forward.

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Templates using this KPI
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Integrations using this KPI

What is SEO traffic?

SEO traffic tracks how many visitors visit your website and how they get there. It breaks down how many people arrived at your site through organic search versus paid search. Organic traffic represents visitors who arrive at your site by clicking on your web pages through Google search results, via your social media, email campaigns, podcasts, and more. Paid traffic, aka pay-per-click (PPC), represents visitors who click on ads in order to arrive at your webpage. While it can be challenging to interpret the raw numbers and understand how to assess them, it is most valuable to analyze your SEO traffic metrics against your overall goals and company strategy.

Conducting an SEO audit is crucial. Factors like backlinks, relevant content, on-page SEO, keyword research, internal links, the meta description (the snippet of info describing the site), and more affect a website’s ranking factor and, therefore, its organic traffic performance. Typically, a web page on the first page of the Google search results will see better organic search traffic results than pages listed later in the queue.

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How to calculate SEO traffic

There is no need to calculate SEO traffic manually; digital marketing experts and SEO professionals can check these values in the Google Analytics or Google Search Console dashboard. The page will show the breakdown by type, providing numbers and percentages.

What is good SEO traffic?

The significance of your web page SEO is contingent upon the industry in which it operates. Certain topics boast notably higher search volumes than others, rendering a universal measure of value unattainable. Nevertheless, when evaluating your SEO traffic metrics, it's imperative to juxtapose them against your company and brand's overarching digital and search marketing objectives. Effective SEO strategies should drive traffic and increase overall website traffic, aligning closely with broader business goals.

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What is bad SEO traffic?

Similarly, there is no objectively bad SEO traffic. Still, if you are not seeing the growth or progress you aim for, you should optimize your content strategy to drive additional inbound traffic. Furthermore, factors like page speed, bounce rate, and errors in the sitemap might reveal details of your website’s overall functionality that may be causing Google to rank it poorly. Put yourself in the shoes of searchers to ensure that you cater your website to your audience.

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SEO traffic KPI examples & templates

Here are some templates :

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Google analytics report template

Gather all your favorite SEO tools, from Google Analytics to SEMrush and Ahrefs, and track your SEO efforts. With this report template, you can track all your SEO performance in-depth and keyword rankings in seconds.

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Digital marketing report template

An awesome report with important metrics for your SEO strategy. Track your marketing efforts with KPIs like organic searches (Google search), single-page data, and audience demographics.

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SEO report template

From e-commerce and SEO to social media and PPC, this report gives you a good overview of all your online marketing strategy metrics and overall online performance.

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SEO traffic best practices

If you are finding that your search engine rankings and organic search traffic values are not performing well, consider implementing the following strategies to improve website traffic.

Keyword research

The core of SEO strategy is keywords, essentially search terms that tell Google what the site’s topic and niche are. To increase your conversion and click-through rate, you will need to cater to users' search intent with your language and conduct extensive keyword research. Some best practice tips are: use long-tail keywords, pay attention to text formatting, focus on the words and the length of text in your header and page titles, and develop a list of target keywords to use across the site in your written content and metadata. You can use a keyword research tool to help you look out for the best opportunities.

Link building strategy

A strong link-building strategy is crucial for establishing credibility with Google, boosting the ranking of your webpage, and ultimately enhancing your conversion rate. Cross-link to high-quality content that aligns with your target audience and incorporates relevant keywords as anchor text. Additionally, consider guest posting further to amplify your online presence and authority within your niche. This approach will assist Google in associating your website with the right keywords and user demographics.

Technical SEO

Utilize SEO tools and plugins such as SEMrush, AHrefs, and Moz to optimize your technical SEO. These platforms offer invaluable insights into alt text attributes, headings, site speed, schema markup, HTML structure, and title tags, ensuring your website's user experience operates smoothly. These tools also aid in optimizing for search engine crawlers, ensuring your website is effectively indexed and ranked.

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