Domain rating

If you are in marketing, chances are that you use a DA checking tool to study and evaluate the results of your digital strategy, no matter if you call it domain authority, domain ranking, or website authority checker. What does this authority metric mean? Does a domain rating make a difference in Google ranking? How to achieve a high DR?


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    Templates using this KPI

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    Integration using this KPI

What is domain rating?

A domain rating is a metric developed to help predict how likely a domain, subdomain, or page will rank in search engine result pages (SERP). This website ranking measure is determined on a logarithmic scale, and the score ranges from 1 to 100, 1 being where all new websites start and move on up from there.

Although we don't know the exact algorithm of ahrefs' DR, it is calculated by looking at multiple essential factors, including referring domain, linking root domains, domain age, and the total number of links, into a single DR score. 

Whereas a website's domain rating measures the strength of a website, there is also a DR score attributed to each web page, called page authority or page rank.

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How to calculate your domain rating

If you create your algorithm, you can calculate your domain rating, which would be time-consuming. Hopefully, SEO experts have made various SEO tools available. Moz, SEMrush, and Ahrefs have their version of a domain authority checker tool, so pick one and use it consistently. For each of these tools, you can find your complete website's backlink profile with a number of backlinks, link profile, domain rating from these backlinks, etc.

What is a good domain rating score?

Domain rating scores range from 1 to 100. To determine whether your domain authority score is good, compare it to your competitors' scores. If it's higher, you're doing well.

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What is a bad domain rating score?

If your domain rating is lower than your competitor's, it's your sign to optimize your website. 

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Domain rating KPI examples & templates

Your domain authority can be (and should be) added to a few different reports. 

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SEO report template SEO report template

Track all of your SEO metrics in this complete SEO strategy report template that is 100% customizable. Measure your digital marketing strategy with metrics like organic traffic, link profile, and root domain external links. 

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Web Analytics report template

Track every key metric you want in a single digital marketing reporting template, from SEO to social media and overall website performance. Gain insights into user behavior and learn how to better the user experience and attract potential customers.

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Google My Business Report Template

Almost half of all searches on Google are looking for local information. The accuracy and performance of your local business listing are crucial if you want to be found by your target audience when it matters most! A GMB dashboard enables you to gather all your Google My Business insights and key metrics into a clear and concise report.

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Domain rating best practices

Here are some best practices you should keep in mind to increase your website's domain rating. 

Domain rating best practices

step 1 icon Build a high-quality backlink strategy

If you want a high-authority website, you want to build a content marketing strategy and a link-building strategy. You want to have dofollow, high-quality links on high domain authority websites. Conduct keyword research, create high-quality content, write guest posts, and know how to take advantage of linking opportunities with high-dr websites. 

step 2 icon Focus on search engine optimization

SEO basics can be a differential ranking factor in a site's DA score because the better the user experience is, the more popular it becomes, and the more inbound links it gets naturally. You should pay attention to your on-page seo, make sure it's mobile-friendly, and add internal links as they help your search engine ranking (google search). 

step 3 icon Keep an eye on your competitors

Your competitors are the best indicator of your domain rating progress. Audit your competitor's backlinks and keyword rankings via your favorite SEO tool explorer. This can help identify target websites linked to similar content to yours.  Stay away from no follow links, as these have less impact and of course shady or bad links. 

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Domain Rating Synonyms

Although domain rating is widely used, multiple synonyms can be used. Here are a few : 

Domain authority score, Moz domain authority, Domain Rating score, Domain Authority (DA), Ahrefs Domain Rating, Authority score, SEMrush Authority Score, PageRank, Website Authority, Domain score, DA score, DR score, URL rating, Ahref rank.

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