Product Update: December 21, 2016

December 21st, 2016 — 9:57am

product-update-DashThis

Just in time for a little holiday vacation, today brings a few more product updates, such as:

  • The Instagram Ads native integration, which allows you to access your data without going through Facebook Ads;
  • And, merged email PDF attachments, so you can skip the exporting step once and for all.

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Comment » | Product Updates, Uncategorized

Product Update: December 14, 2016

December 14th, 2016 — 7:39pm

product-update-DashThis

After the launch of our tool’s great rebrand last month, we’re keeping the same pace and rolling out features and updates on a consistent basis.

Today’s product update includes:

  • A new blog category where you’ll find all our product updates as soon as they’re released;
  • Dashboards that now save your changes automatically;
  • A tweaked navigation menu that makes things easier on smaller screens, and helps the CSV File Manager and Image Manager be more accessible;
  • A streamlined widget menu that makes writing a note, deleting, or refreshing a widget that much simpler;
  • The addition of a year-over-year widget to help you compare your data over time.

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Comment » | Product Updates, The company

What does the perfect SEO report look like?

December 8th, 2016 — 2:20pm

SEO Report: What does the perfect SEO report look like?

 

I was sitting at my desk, thinking about SEO and how difficult it is to explain to most people.

Sure it’s about Google, other search engines, and how to rank on their precious pages.

However, for executives or clients, here’s the bottom line: they don’t care about duplicate content, 404 pages, page speed, or on-page and off-page optimization. Executives and clients care mostly about one simple thing: money.

Because of this, it can be hard to show everyone the effort you put into and the great results of your hard work.

On top of this, it usually takes a fair amount of time to see the real impact of great SEO work.

Usually, you would go step-by-step, page-by-page, backlink-to-backlink. If you didn’t concentrate on these details, you probably wouldn’t stay long in the business.

Through these thoughts, I started to think about how to give insights to marketers and SEO specialists regarding what their SEO reports should look like, in order to ensure that their audience (whomever they are), can understand what’s going on and, most importantly, what the real ROI is.

The point is to get more contracts, gain the trust of your boss/clients, get more resources, more results, more money – and maybe more time off! So let’s get going with how your SEO report should look – trust us, we’re delivering thousand of SEO reports and dashboards every month, so we kinda know the best practices. Continue reading »

1 comment » | Dashboards, reporting, Ultimate Guide to SEO Reporting

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