I was sitting at my desk, thinking about SEO and how difficult it is to explain to most people.
Sure it’s about Google, other search engines, and how to rank on their precious pages.
However, for executives or clients, here’s the bottom line: they don’t care about duplicate content, 404 pages, page speed, or on-page and off-page optimization. Executives and clients care mostly about one simple thing: money.
Because of this, it can be hard to show everyone the effort you put into and the great results of your hard work.
On top of this, it usually takes a fair amount of time to see the real impact of great SEO work.
Usually, you would go step-by-step, page-by-page, backlink-to-backlink. If you didn’t concentrate on these details, you probably wouldn’t stay long in the business.
Through these thoughts, I started to think about how to give insights to marketers and SEO specialists regarding what their SEO reports should look like, in order to ensure that their audience (whomever they are), can understand what’s going on and, most importantly, what the real ROI is.
The point is to get more contracts, gain the trust of your boss/clients, get more resources, more results, more money – and maybe more time off! So let’s get going with how your SEO report should look – trust us, we’re delivering thousand of SEO reports and dashboards every month, so we kinda know the best practices. Continue reading »