What’s the most important part of a relationship?

Communication.

Ugh, that sounds so cliché, right?

It is cliché… but then again… so are a lot of truths.

And I’m not just talking about personal relationships: all relationships require good communication if they’re going to be sustainable over a long period of time.

But what does any of this have to do with digital marketing?

Well, everything.

The work of a digital marketer is built on relationships. As a marketer, your job is to initiate a relationship with your clients, and through your work, make them as happy as possible in order to keep them with you for the long-term.

Because let’s face it: it’s way more fun working with the same client for a long time than always looking for new clients and new contracts.

On the one hand, you get to work with someone you know well, someone who trusts you. On the other hand, you have to constantly be on the hunt, and always work that much harder just to get your foot in a prospect’s door (never knowing if the hunt is going to pay off in the end).

Obviously, one is easier and far more profitable than the other…

And therein lies the importance of a kick-ass client report template.

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Spring is in full bloom here in Québec, and with this lovely month of May, we’re feeling the sunshine and getting out of our winter slushy funk. Which means… some brand new features and some fun updates in DashThis! This month, we’re bringing:

• A long awaited native LinkedIn Ads integration;
• The ability to give your dashboards a more neutral look;
• A whole new section on our website: each integration now has its own page;
• And, some new metrics for your MailChimp integration.

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This article was first published by Visiture; you can read the full article here!

Reporting is part of an effective strategy and a healthy working relationship between digital marketing agencies and clients. But to make sure that you, as a digital marketer, make the most of your client reporting, there are some pretty big mistakes you should avoid making!

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