Top 5 KPIs for Social Media Reporting

February 24th, 2017 — 10:03am

Social Media Reporting KPIs

Facebook, Twitter, Instagram, LinkedIn, Google+… your company is on all these social platforms, and you dedicate time and money developing marketing strategies to improve your brand presence and attract new customers. Do they work? How do you know if your efforts are actually benefiting your business? To help you figure it out, you want to create a report, but now you’re faced with a long list of possible metrics. To help you make the right decision, our marketing experts have made a list of the top 5 KPIs for social media to measure the effectiveness of all your social media campaigns.

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Comment » | Key Performance Indicators (KPI), KPIs vs metrics, reporting, Web analytics

Top 10 SEO Reporting Must-Reads

February 14th, 2017 — 6:22pm

Ultimate guide SEO reporting part 6

We’ve come to the end of our Ultimate Guide to SEO Reporting Series… but this is just the beginning of the road for you! At this point, it’s safe to say that you’re well aware of how important Search Engine Optimization is, and, of course, how important it is to track the proper KPIs in your reports in order to continually improve your strategy. Since our goal in life, the reason why we exist, is to make you an even bigger digital marketing star, we’ve put together a list of the top 10 must-reads to make sure you’re nailing this SEO reporting thing!

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Comment » | Dashboards, reporting, Ultimate Guide to SEO Reporting

Your Foolproof SEO Report Template [Infographic]

February 3rd, 2017 — 3:16pm

SEO Report Template

At this point, if you read our first 4 articles, you’re pretty well versed in SEO reporting: the importance of the process, the fundamentals, what a SEO report should include, and what kind of reporting tool (or tools) you need.

There’s not much left to say then, other than show you exactly what your new, awesome SEO report should look like to get the most out of it!

Below you’ll see what a perfect SEO report template looks like. We’ve added a few short notes about why these KPIs were chosen, as well as why the specific type of widget was selected to display the data. To go more in depth, you’ll find details on each point below this SEO report template infographic!

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2 comments » | Key Performance Indicators (KPI), Ultimate Guide to SEO Reporting

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