The fundamentals of the ideal SEO reporting dashboard

October 25th, 2016 — 3:55pm

The fundamentals of the ideal SEO reporting dashboard

 In the first part of our Ultimate Guide to SEO Reporting, we discussed in depth what search engine optimization is and how important it is for your business. As a part of your larger web marketing strategy, SEO is a crucial investment to make. However, like any investment, you don’t want to make it without understanding what your return is!

That’s where SEO reporting comes in! SEO reporting dashboards are the tools you need to analyze your SEO effectiveness and make informed and strategic decisions.

But what exactly is an ideal SEO reporting dashboard? What does it mean and how do you even start? Remember, we aren’t getting into choosing specific metrics and KPIs in this piece yet – there are way more important, broader considerations to have in mind before we even get into those details!

Let’s get into that, shall we?


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2 comments » | Key Performance Indicators (KPI), Marketing, reporting, Ultimate Guide to SEO Reporting

The Ultimate Guide to SEO Reporting: Starting with the Basics

October 13th, 2016 — 1:26pm

Ultimate Guide to SEO Reporting: Starting with the Basics

Everyone in the business knows the basic gist of what search engine optimization (aka. SEO) is. However, most people don’t use it to its full potential.

Are you one of them?

If so, let’s change that, shall we?

In this new article series, The Ultimate Guide to SEO Reporting, we’ll be delving into more details on the subject: from the fundamentals of the perfect SEO reporting dashboard, to the ideal time-period to look at in your SEO reports, to choosing whether to manually or automatically create your reporting dashboards, with what tool (DashThis perhaps?!), your SEO reporting process will never be the same.

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1 comment » | Marketing, reporting, Ultimate Guide to SEO Reporting

Finding your KPIs in the Gold Rush of Data

August 14th, 2016 — 9:24pm
Dashboard reports for web analytics

Dashboard reports: how to see all your relevant data in one place

Thank-you to Steffen Hedebrandt, Head of Marketing over at Airtame, for writing this article.


On August 16th of 1896, local miners discovered gold in the remote city of Klondike, in Yukon, Canada.

As the rumour spread and eventually reached San Francisco and Los Angeles, it launched what was later to be known as the Klondike Gold Rush. Between 1896 and 1899 more than 100,000 people made the long and presumably uncomfortable journey to Klondike.

Some got rich. Some got a bit lucky. Some died in dire pain, due to rough climate. Winter did indeed come. Most had to just travel back the long road from which they had come again, in vain.

Data mining

There aren’t necessarily the same dangers with data. However, I do see similarities.

Data-driven decision making has become the jitterbug of marketing today. With good reason, one might add. But just as the gold rush of Klondike, not everything that is buzz-worthy is gold.


Panning for data

Luckily, digging out, dissecting, and using data is not as hard as drilling and finding gold in the permafrost of Klondike.

We live in a world of abundant data. Everything which is done digitally creates bits and pieces of data. A lot of it is useless for most people, really. In fact, if data was gold, nobody would bother making the journey to Klondike.

In this market of abundance, it’s not a matter of whether the data is available.

It’s a matter of understanding the data, knowing your business strategy, and almost alchemically creating value out of it.

It’s not easy. It takes trial, error, and experience. It takes testing what pan, hammer, or other tool you need to use to make the muddy data materialize into something you can sink a tooth into. Eventually though, you should get the hang of it.

But enough with the storytelling. Let’s do an exponential jump 120 years forward to today, 2016.

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Comment » | Dashboards, Key Performance Indicators (KPI), Marketing, Web analytics

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