Fetching data from all your platforms to create your social media dashboards has got to be equally the most important part of marketing and the least appealing one. I won’t waste my breath (nor my writing) explaining to you the importance of social media reporting, because you’re obviously already aware of that.

Instead, I’m here to promise you that social media dashboard creation doesn’t HAVE to be a pain in the neck. How about you read on so I can show you what I mean?

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These past few weeks have been full of Facebook data breach news, causing a bit of panic for individuals with regards to their personal information and data security. In addition, the changes that have been announced regarding third-party app access to both the Facebook and Instagram APIs have also raised questions for marketing agencies whose businesses depend on the everyday of use of these tools.

Several of our social media agency users here at DashThis have asked us if this changes anything for them and their own clients, and we wanted to make sure that everyone was aware of the situation, and that there is no need to panic as an agency reporting with DashThis!

Short answer? Nope, your Facebook and Instagram reporting will continue as usual with us.

Long answer? Read on…

 

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UTM stands for Urchin Tracking Module. I know what you’re thinking – huh?

Though it sounds complicated, using UTM parameters is actually deceptively simple and is something that can really up your marketing game. Attaching UTM parameters to the links you share is essential if you want to accurately track and attribute your digital marketing activities. Something that many marketers consider essential.

At times they can be a bit of a hassle, as creating the parameters can slow you down when you’re eager to share that great new blog post you just wrote. But they are a dark necessity and those couple of seconds that it takes to add UTM parameters to the links you share will give you accurate and informative insights. They will let you know which marketing activities are worth investing resources in, saving you time in the long run.

So, in more detail, let’s run through why and how your marketing team should use UTM parameters.

But first, what are UTM parameters anyway?

 

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