Tag: Facebook


Create a Social Media Dashboard for Facebook, Twitter and Youtube

August 27th, 2013 — 4:38pm

social-media-dashboard-youtube-facebook-twitter-2

Your new client craves for anything that is social? So you don’t hesitate and set up a whole social media strategy. This includes Facebook, Twitter and Youtube among other things.

Then, the client gets tons of Twitter followers, Facebook likes and Youtube video views. You tell yourself that it would be great to create a social media dashboard mixing all of those cool social media metrics, don’t you?

Well, it’s possible and quite easy actually!

Using DashThis, you can connect any accounts to pull data from. Connecting Facebook Insights, Twitter or Youtube is piece of cake. Their API make the process very smooth.

social-media-dashboard-youtube-facebook-twitter

Once connected, you can select one or more data sources from those accounts into your dashboard. Then, you can create a dashboard with your data as required.

Below, you’ll find more information to view what dimensions, metrics and Key Performance Indicators are available for Facebook Insights, Twitter and Youtube.

» Create a Social Media dashboard on DashThis

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Dashboards

What is the Facebook Engagement Rate KPI?

August 23rd, 2013 — 4:14pm

Sometimes metrics aren’t obvious to understand at all. I think this is the case for the Facebook Engagement Rate KPI and it deserves an explanation.

First, what is an engagement rate?

Most of the time, we would define engagement rate as some action metric divided by the number of the population.

For example, on a website, it could be the number of visits converting to a goal divided by the number of visits. And you are right, this is commonly known as conversion rate! Conversion rate is an engagement rate after all.

In Facebook’s case, this is the number of people engaging with your page divided by your fans count. The exact definition of Engaged Users in Facebook Insights is “The number of people who engaged with your Page. Engagement includes any click.”.

Any click: Like. Share. Comment. View a photo. View details of a story and so on. A measure that tells that people are engaging with your page.

The number divided by the number of fans you have and voilà, you have the Facebook Engagement Rate.

You can find this KPI in the drop down menu:

facebook-engagement-rate

» Get your dashboard with Facebook Engagement Rate now

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Key Performance Indicators (KPI)

Create custom dashboards using Facebook Insights API

July 15th, 2013 — 1:47pm

Facebook provides a very powerful API to access its Facebook Insights data. We recently integrated Facebook Insights into DashThis. It’s now easier to create a great social media dashboard!

We created the following standard KPIs available from the Indicators drop down menu:

  • Engaged Users
  • Engagement Rate
  • Fan Adds
  • Fans Count
  • Page Impressions (Reach)
  • Page Interactions
  • People Talking About You
  • Stories About You
  • Top Posts by Engaged Users
  • Top Posts by Impressions
  • Top Posts by People Talking About It
  • Top Posts by Stories Created
  • Top Posts by Virality Impressions
  • Virality Impressions

What are the metrics and dimensions available?

The available dimension is:

  • Post

Metrics are:

  • Storytellers
  • Fans
  • Engaged users
  • Subscribers gained
  • Pageviews
  • Stories
  • Page interactions
  • Page impressions viral
  • Fans
  • Engaged Users
  • Subscribers Gained
  • Pageviews
  • Stories
  • Page Interactions
  • Page Impressions Viral

Do you need to create a dashboard using data from Facebook Insights API? Then, you should try DashThis!

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

1 comment » | Dashboards, Tutorials

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