Social Media Analytics Reports: A Quick Guide

Social media analytics reports

These days, you can't afford to leave social media out of your digital marketing efforts, whether it's through a Facebook page, Twitter profile or other social media platforms.

 

The reach of social channels is enormous (there are over 2 billion active users on Facebook every month), and social media marketing can increase brand awareness and loyalty as well as inbound traffic to your website. 

 

But you can't just push out content every day and hope for the best - you need a good social media marketing strategy in place. The strategy must be data-based and should tell you what platforms and what kinds of content are really helping you achieve your overall goals. 

 

That's where social media reporting comes in: you need a reporting tool to keep track of how your social media strategy is performing and make sure you're reaching your business goals.

 

DashThis' social media analytics report lets you stay on top of your social strategy performance across all your different social media channels all from one convenient dashboard.

 

You can easily create social media reports that contain all the essential info that your team, clients, or marketing executives will need (a PDF report can even be automatically delivered).

 

We recommend tracking social media metrics that give you actionable insights and tell you (and your clients) how your content strategy is performing. 

 

Follower count is always fun to brag about but it doesn't tell you much about how the followers are engaging with a business. Try not to get hung up on these 'vanity metrics' and read the section below on what to include in a social media analytics report for more tips on social media metrics and KPIs.

 

What to include in your social media analytics report

 

With so many KPIs to choose from, it can sometimes be overwhelming deciding just what to include in your social media performance reports so you can track your social media goals.

 

We recommend keeping it simple and sticking to predetermined KPIs that give you relevant data points. Here are some of the key KPIs we recommend including in your report template:

 

Engagement - this is a broad term that covers a few different metrics. It's basically how many people are engaging with your account and how often. Engagement metrics you'll want to include in your social media report include:

 

  • Likes, comments, retweets, views, shares - each social platform will have its own way people engage with your content and you'll want to track how often this happens
  • Engagement rate - this is the number of engagements divided by the number of impressions. A higher number means more people are finding the content interesting. 

 

Awareness - this is another broad benchmark that encompasses some different metrics. They all focus on brand awareness:

 

  • Impressions - this measures how many times content has appeared in a user's timeline/feed
  • Reach - slightly different from impressions, this is the number of people who saw your content 

 

You should also think about tracking these other key metrics:

 

  • Likes and followers (page likes, new likes, followers, follower growth)
  • Top performing posts (by engagement or engagement rate, likes, reach, or nearly any other metric you want)

 

How to create your social media analytics report

 

Creating a social media analytics report is simple:

 

  1. Create an account - all you need is an email address and a password
  2. Choose your integrations - DashThis supports over 34 of the most popular digital marketing tools, including Facebook Insights, Twitter Analytics, Instagram Analytics, Instagram Ads, LinkedIn Pagesand more! Best of all, we take care of the data fetching so you won't have to plug numbers into Excel anymore. 
  3. Select your template - we've got a bunch of preset templates you can start with that have the most important metrics and KPIs already preloaded. You can customize a template, create your own, or even create a custom report from scratch.

The best social media report templates

 

Want to get started tracking and reporting on the success of your social media content? These preset templates will get you up and running in no time.

 

Social media analytics report template

 

The social media analytics report template will have you and your marketing team tracking social media data and content performance quickly and easily. It comes preloaded with the top KPIs but it's also customizable so if you want to track different metrics or use custom data (just upload a CSV file) you've got the option.

 

social media analytics report template

Facebook Insights report template

 

Get your Facebook data working for you with our Facebook Insights report template. It's got everything you'll need to monitor and optimize your Facebook content.

 

Metrics that should be in your Facebook Insights report include:

 

  • Engagement
  • Reach and Impressions
  • Likes and followers
  • Top performing posts

 

facebook-insights-report

Facebook Ads report template

 

Use our comprehensive Facebook Ads report template to report on Facebook Ads campaigns and optimize your Facebook Ads marketing campaigns.

 

A good Facebook Ads report will track these metrics:

 

  • Campaign performance (cost per click, clicks, conversions)
  • Ad performance (reach, frequency, cost per click, click through rate)
  • Cost per action
  • Website actions (conversions)

 

 

facebook ads report template

Instagram Insights report template

 

Our Instagram Insights report template is purpose-built for social media marketers who want to make sure their Instagram accounts are optimized. 

 

Be sure to track these key Instagram metrics:

 

  • Follows and likes
  • Reach and impressions
  • Interactions
  • Mentions

 

instagram insight report template

Google Analytics report template

 

Google Analytics is an essential complement to social media marketing, particularly where the goal of a social media campaign is to drive traffic to a website or online store. Use our Google Analytics report template to see how your social media campaigns are affecting web traffic.

 

Metrics you need to track in your Google Analytics report include:

 

  • Sessions and users (sessions, page views, bounce rate, pages per session, session duration)
  • Goal completions and conversions (goal completions, goal conversion rate, first and last interaction conversions)
  • Channel performance (channel, source, medium)
  • Landing page performance (landing page sessions, conversion rate, revenue, bounce rate, page load time)
  • Campaign performance (costs, return on investment, return on ad spend, conversions, conversion rate)

 

google analytics report template

 

If you're looking for a social media analytics tool, Dashthis is easy, fast, customizable and your data is fetched in every day so you'll never be left in the dark. 

 

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DashThis The Team at DashThis

DashThis is the power behind thousands of reporting dashboards created by and delivered for agencies and digital marketers every month. Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!

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