These days, you can't afford to leave social media out of your digital marketing efforts, whether it's through a Facebook page, Twitter profile or other social media platforms.
The reach of social channels is enormous (there are over 2 billion active users on Facebook every month), and social media marketing can increase brand awareness and loyalty as well as inbound traffic to your website.
But you can't just push out content every day and hope for the best - you need a good social media marketing strategy in place. The strategy must be data-based and should tell you what platforms and what kinds of content are really helping you achieve your overall goals.
That's where social media reporting comes in: you need a reporting tool to keep track of how your social media strategy is performing and make sure you're reaching your business goals.
You most likely already use paid or free social media tools to help you with your social media management and social listening, like Hootsuite, Buffer, or mention. So why not use a tool to help you with your social media analytics reports as well?
DashThis' social media analytics report lets you stay on top of your social strategy performance across all your different social media channels all from one convenient dashboard.
You can easily create social media reports that contain all the essential info that your team, clients, or marketing executives will need (a PDF report can even be automatically delivered).
We recommend tracking social media metrics that give you actionable insights and tell you (and your clients) how your content strategy is performing.
You can use automated monthly reports to track your social data, your target audience's whereabouts, even your SEO, all in the same report.
Follower count is always fun to brag about but it doesn't tell you much about how the followers are engaging with a business. Try not to get hung up on these 'vanity metrics' and read the section below on what to include in a social media analytics report for more tips on social media metrics and KPIs.
With so many KPIs to choose from and so many social networks, it can sometimes be overwhelming deciding just what to include in your social media performance reports so you can track your social media goals.
We recommend keeping it simple and sticking to predetermined KPIs that give you relevant data points. Here are some of the key KPIs we recommend including in your report template:
Engagement - this is a broad term that covers a few different metrics. It's basically how many people are engaging with your account and how often. Engagement metrics you'll want to include in your social media report include:
Awareness - this is another broad benchmark that encompasses some different metrics. They all focus on brand awareness:
You should also think about tracking these other key metrics:
Creating a social media analytics report is simple:
Want to get started tracking and reporting on the success of your social media content? These preset templates will get you up and running in no time.
The social media analytics report template will have you and your marketing team tracking social media data and content performance quickly and easily. It comes preloaded with the top KPIs but it's also customizable so if you want to track different metrics or use custom data (just upload a CSV file) you've got the option. You'll get your Linkedin analytics stats, Facebook, Twitter, Instagram, basically all your social media efforts in the same report.
Get your Facebook data working for you with our Facebook Insights report template. It's got everything you'll need to monitor and optimize your Facebook content.
Metrics that should be in your Facebook Insights report include:
Use our comprehensive Facebook Ads report template to report on Facebook Ads campaigns and optimize your Facebook Ads marketing campaigns.
A good Facebook Ads report will track these metrics:
Our Instagram Insights report template is purpose-built for social media marketers who want to make sure their Instagram accounts are optimized. You can check your posts' performance by hashtag, look up your influencer campaigns, and all your stats.
Be sure to track these key Instagram metrics:
Google Analytics is an essential complement to social media marketing, particularly where the goal of a social media campaign is to drive traffic to a website or online store. Use our Google Analytics report template to see how your social media campaigns are affecting web traffic.
Metrics you need to track in your Google Analytics report include:
If you're looking for a social media analytics tool, Dashthis is easy, fast, customizable and your data is fetched in every day so you'll never be left in the dark.
Track all your social media data automatically in one report.
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