What’s the most important part of a relationship?

Communication.

Ugh, that sounds so cliché, right?

It is cliché… but then again… so are a lot of truths.

And I’m not just talking about personal relationships: all relationships require good communication if they’re going to be sustainable over a long period of time.

But what does any of this have to do with digital marketing?

Well, everything.

The work of a digital marketer is built on relationships. As a marketer, your job is to initiate a relationship with your clients, and through your work, make them as happy as possible in order to keep them with you for the long-term.

Because let’s face it: it’s way more fun working with the same client for a long time than always looking for new clients and new contracts.

On the one hand, you get to work with someone you know well, someone who trusts you. On the other hand, you have to constantly be on the hunt, and always work that much harder just to get your foot in a prospect’s door (never knowing if the hunt is going to pay off in the end).

Obviously, one is easier and far more profitable than the other…

And therein lies the importance of a kick-ass client report template.

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Nathalie

With beginnings in traditional print media, Nathalie has been in digital communications management, PR, & content marketing for 8 years. She is now in charge of communications, PR & content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

This article was first published by Visiture; you can read the full article here!

Reporting is part of an effective strategy and a healthy working relationship between digital marketing agencies and clients. But to make sure that you, as a digital marketer, make the most of your client reporting, there are some pretty big mistakes you should avoid making!

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Nathalie

With beginnings in traditional print media, Nathalie has been in digital communications management, PR, & content marketing for 8 years. She is now in charge of communications, PR & content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

DashThis’s mission is to make reporting easier for you. We work hard everyday to provide you with an effortless tool that simplifies your life on a daily basis. We’ve created DashThis, and keep improving it, in order to save you time, effort, and headaches. You can focus then on what really matters for your business and your clients.

On our side of the screen, we also use tools that help us do our job efficiently. Since our goal is to improve your reporting process, we thought we would share our browser with you, and tell you what the DashThis team uses to improve its workflow. We spoke with some team members and they told us what tools they use on a daily basis. Have a look at what tools help us create a tool that helps you (that’s help-ception)!  Read article

Valerie

Valerie is a copywriter at DashThis, mostly focused on user education. Her academic background in Ancient History and Journalism first brought her to Germany, where she worked as a metal music journalist. Back in Quebec City, she’s now rocking the world of reporting!