Facebook, Twitter, Instagram, LinkedIn, Google+… your company is on all these social platforms, and you dedicate time and money developing marketing strategies to improve your brand presence and attract new customers. Do they work? How do you know if your efforts are actually benefiting your business? To help you figure it out, you want to create a report, but now you’re faced with a long list of possible metrics. To help you make the right decision, our marketing experts have made a list of the top 5 KPIs for social media to measure the effectiveness of all your social media campaigns.
Tag: social media
It would be great to get a KPI on how many social impressions a hashtag has produced in twitter, wouldn’t it?
While this is not a native metric in Twitter, there’s a way to calculate this. We can simply use the number of tweets using a hashtag and multiply it by the number of followers.
Number of tweets using a hashtag X number of followers = Number of Twitter impressions
Thus, If I tweet the hashtag #dashthis and I have 10 followers, the number of impressions would be 10.
Another example: If two persons tweet #dashthis and they respectively have 100 and 500 followers then the number of twitter impressions would be 600.
Of course, this is the maximum theorical number or impressions when every followers has seen the hashtag in question. This might not be the case everytime obviously. However, this gives a great indication of the potential reach of a hashtag.
How can you create a KPI to get Twitter impressions for a hashtag?
Using the advanced editor, you’ll find a new metric called “Twitter Impressions”. Note that it can only be used with a hashtag filter.
Perfect Audience is a retargeting plateform used by many of our clients. We just released its native integration. You can now start creating dashboards and reports using your Perfect Audience data today.
We created the following standard KPIs available from the Indicators drop down menu:
- Impressions served
- Total clicks
- Total click-throught rate
- Total conversions
- Total cost per click
- Total spend
What are the metrics and dimensions available?
- Web Campaign
- Cost per click
- Click-Throught rate
- You will authenticate using the same credentials you signed up with Perfect Audicence to access the reporting API.
- To setup your Perfect audience API please refer to the Perfect Audience API documentation.