How do you create an executive dashboard that effectively conveys ROI?
In today’s guide, we’ll look at nine different executive dashboard examples, the vital elements to prioritize on, and how you can create them in the blink of an eye.
An executive dashboard is a visual report that shows a high-level view of your business’s key performance indicators (KPIs).
Here’s an example to illustrate what we mean. Check out this dashboard below created using DashThis. It gives the CEO (or CFO) a peek at the financial data in August right off the bat.
Create your executive management dashboard using an automated reporting tool. You can connect your data sources in one place and easily access your performance metrics within seconds.
The executive dashboard is an asset in every busy executive’s life. It shows whether you’re crushing your strategic objectives at a glance, so that you can speed up decision making by a mile.
An effective executive dashboard includes revenue-driven key metrics.
Ideally, you should present these metrics in a readable and interactive format. That way, you can extract actionable insights without any difficulty. It’s a business intelligence tool, after all!
A robust dashboard software helps you analyze profitability data sets without requiring you to squint your eyes. Take that, Excel.
In other words, make sure these marketing metrics show how your marketing efforts impact your business’ bottom line distinctly.
C-suites are responsible for execution across all channels, so the executive dashboard should reflect top-level metrics that drive decisions forward.
A CFO looking to analyze the business’ profit margin will find this cost vs. revenue bar chart helpful.
This ecommerce dashboard breaks down several ecommerce metrics, including product detail views and total number of checkouts.
Quickly analyze data at a granular level and improve the shopping experience. Whether you want to understand your customers’ behavior flow or boost retention, this ecommerce dashboard’s got you covered.
The digital marketing dashboard visualizes how all channels and campaigns fit together in a hybrid strategy.
Combining SEO and PPC, this sleek report guides you on maximizing visibility on the search engine results page (SERP).
Want to fill up your sales pipeline for the remaining year? Look no further than this executive dashboard chock-full of SEO KPIs.
From optimizing your product page with the best-performing money keywords to kicking your rivals’ butt on the SERP, this SEO dashboard sets you up for long-term success.
The PPC executive dashboard provides all the data you need to boost fast traffic and brand recognition with remarketing.
Note how this dashboard turns the PPC KPIs into a visual representation of the ever-changing trends.
This multi-channel dashboard combines all the social media powerhouses. With dozens of social media KPIs, it helps executives gauge which platform is the best for marketing their business.
You can even drill down to the specific display ad posts that brought in the highest engagement with images!
A no-brainer for B2Bs, you can’t ignore the LinkedIn business dashboard when it comes to attracting attention from the big kahunas.
Why big kahunas? Well, that’s because LinkedIn is home to 61 million top decision-makers within organizations.
Google Analytics: The cornucopia of real-time data.
Discover where your best customers are coming from in this executive dashboard packed with analytics KPIs. Here we have an easy-to-understand report that breaks down web traffic, conversions, and transactions.
This dashboard with email marketing metrics helps you understand what’s happening in your email strategy. Fix gaps in your email automation and send with confidence!
These email data analytics are a goldmine. Dig deep and develop an action plan to boost conversion for your welcome sequence, improve your triggered emails, and more.
Now that you’ve learned the different types of executive dashboards, let’s continue with some of our favorite dashboard best practices.
Focus on metrics that measure the success of your goals.
Ideally, it should take you only a few clicks to present these KPIs in your dashboard. BTW, this also applies when pulling multiple data sets from different sources.
Once you click the KPIs, DashThis will automatically turn them into beautiful graphics within your dashboard
DashThis’ functionality gives you convenience and peace of mind.
Add a password; share it via email, shareable link, or PDF; and more.
Send your executive dashboard by email. You can also include it as a PDF attachment and schedule an automatic dispatch.
Choose the appropriate chart types, play with graph sizes, group similar metrics together, or change the dashboard’s brand colors.
Having second thoughts about your pie chart? Change it to a doughnut, bar, or list!
Let’s say you noticed an uptick in churn. After diving into your client’s customer relationship management (CRM) software, you realized it’s caused by a recent onslaught of low customer satisfaction scores.
Add notes within your strategic dashboards to clarify your KPIs. This saves you from emailing or getting on video with stakeholders to explain the results. Click Static Widget > Comments and write as you normally would in a text editor.
Complement data visualization with education and an action plan
It’s challenging to gather data from LinkedIn, Google Analytics, MailChimp, [insert other marketing channels] without feeling overwhelmed.
Fortunately, you can do this easily and quickly on DashThis.
Start your free 15-day trial to create your executive dashboards in the blink of an eye today.
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