Small Business Dashboard

A small business dashboard is an all-in-one dashboard that helps you grow your small business by allowing you to track all your marketing channels' key performance indicators, spot trends, and gather business intelligence. In short, it's the right tool for sales and marketing project management and reporting.

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Small business dashboard integrations

The small business owner's dashboard

You're probably running marketing campaigns on a number of platforms. You should not only track and analyse data from each individual channel, but also combine and correlate results from these platforms together. Wondering what the right solution is to keep on top of all of this? Look no further - a small business dashboard is a powerful tool that lets you do just that. Take a look at what a small business dashboard entails!

What is a small business dashboard?

A small business dashboard is a powerful reporting tool that allows you to track and report on everything from Mailchimp email marketing campaigns to SEO to social media. As a small business owner, you'll want to optimize your marketing efforts to drive sales. A small business dashboard gives you all the data you'll need in one place.

What is a small business dashboard?

Why use a small business dashboard?

By using a dashboard with all your important metrics and relevant business data in one spot, you'll easily be able to see where your marketing efforts are going well and what might need some tweaks. Using a universal dashboard will also save you time - we automatically fetch data so you won't have to pull data from each individual platform.

Why use a small business dashboard?

What are the benefits of using a small business dashboard?

Besides being able to track data across all your marketing channels, a small business dashboard will let you spend more time running your business and less time creating marketing and sales reports to track your business performance. No more inputting figures into Excel!

What are the benefits of using a small business dashboard?

Create your own small business dashboard today!

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What are the best marketing dashboard KPIs?

Google analytics, social media, Google AdWords, email marketing, lead generation... you have many different marketing activities across several channels. The perfect analytics dashboard is going to include the key performance indicators that provide you and your client with just enough information to understand the big picture of their marketing performance, without overwhelming them with details.

Digital marketing dashboard KPIs

What are the top small business dashboard metrics?

Try to steer away from 'vanity metrics' on your small business dashboard. The metrics you track using your dashboard should be ones that give you an insight into customer behaviour and tell you how your marketing efforts are driving sales.

small business dashboard metrics

Google Analytics total sessions Google Analytics total sessions

This metric shows the total number of visits (sessions) your website experienced. A visit (session) occurs when a user is actively engaged with your website or app.

Google Analytics conversions from organic search Google Analytics conversions from organic search

This metric tells you how many people found your website via search results and then took a desired action on your website.

Google Ads clicks Google Ads clicks

This metric tells you the total number of times a person has clicked on one of your paid Google Ads.

Google Analytics referral traffic Google Analytics referral traffic

This metric shows the number of and sources of traffic that came to your website from outside of Google’s search engine.

See all these KPIs and metrics in your very own small business dashboard!

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What platforms should a small business dashboard include?

A small business dashboard should include data from every channel you use for your marketing strategies. Comparing your data will let you better understand how your channels play off each other and help you reach your business goals. If you need to import custom data, (from Salesforce or Zoho, for example) just upload a CSV file.

Small business dashboard example

DashThis' small business dashboard sample gets your sales and marketing team off to a running start. It includes on-demand reporting, preset KPIs, multiple available data sources, and easy-to-use features and beautiful visual analytics. Best of all, all your important data will be in one spot - just drag-and-drop the widgets you need.

Small business dashboard example

How to create a small business dashboard

Plug in your own data from across different marketing platforms for easy data visualization. Displaying your marketing analytics is as easy as 1-2-3!

How to create a small business dashboard

Create your DashThis account Create your DashThis account

All you need is your email and a password. Plus, you can start by using the tool for free!

Connect your digital marketing tools Connect your digital marketing tools

Ecommerce, email campaign tools, Google Analytics, social media... connect all your tools and DashThis fetches the data automatically!

Create your marketing report Create your marketing report

Whether you choose from among our preselected small business dashboard templates, or create your own from scratch; it's all a matter of dragging-and-dropping the KPIs you want!

Create your own small business dashboard today!

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White label small business dashboard design

It's your data - customize your dashboard to reflect your branding.

Custom URL

Replace the standard DashThis interactive dashboard URL with one branded to your company (dashboards.yourcompany.com maybe?).

Custom design

Get a business dashboard with a custom, white label design that reflects your brand's colours, fonts, and overall vibe.

White label bundle

Save on a custom URL and design with a white label bundle that includes both! Your business dashboard just the way you want!

More dashboards for business owners

DashThis has dashboards for every marketing channel, depending on the type of data you want to track.

Digital marketer dashboards

Facebook Ads Dashboard Facebook Ads dashboard

Social media is an essential digital marketing platform. Keep on top of your Facebook ads with our Facebook Ads dashboard.

Check out our Facebook Ads dashboard

Ecommerce dashboard Ecommerce dashboard

If you specialize in the ecommerce space, and you need to track KPIs like transactions, revenue, product sales, and conversion rate by channel, then this dashboard is for you!

Check out our ecommerce dashboard

SEO Dashboard SEO Dashboard

Organic traffic is a key source of traffic for your business. Make sure your website stays optimized and track web analytics using our intuitive SEO dashboard.

Check out our SEO dashboard

Small business dashboard best practices

Managing a business without measuring, reporting, and analyzing is like flying blind! Get tricks of the trade from our team to create the best dashboards to help you make better business decisions!

Small business dashboard best practices

Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

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