Create your Perfect Audience dashboard today!
Your ads are only useful if the right audience gets to see them, right? That’s where Perfect Audience comes in: this solution allows you to retarget your audience across multiple platforms in order to make sure you reach the right people at the right time. By creating a Perfect Audience dashboard, you can measure how effective each campaign is and what you can do to optimize your ad retargeting efforts.
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Preset Widgets
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Metrics & Dimensions
Your logo
Whether your own or your client’s logo, make your report reflect your brand!
All-in-one
Drag-and-drop your widgets onto your dashboard to create a clean report layout that includes all the information you need.
Your data
Customize your widgets to show the data you want, the way you want to.
Available Preset Widgets
Featuring the most common KPIs, these widgets are ready to use! Drag, drop, done!
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Total Clicks
This historic widget shows the total number of clicks your ad received. This includes clicks on the ad content and your company name and logo, but excludes some social actions such as likes, comments, and shares.
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Total Cost per Click
This historic widget shows the average cost of each click on your ad, which is calculated by dividing the total spend by the total number of clicks.
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Total Impressions Served
This historic widget shows the total number of times that your ad was shown to your target audience.
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Total Spend
This number widget shows the total amount spent on your ads, which includes the cost of both your clicks and impressions.
Available Metrics, Segments, & Dimensions
These are the top 7 metrics and dimensions users usually include in their Perfect Audience dashboard:
- Clicks
- This is the number of clicks on your ad. This includes clicks on the ad content and your company name and logo, but excludes some social actions such as likes, comments, and shares.
- Conversions
- This is the total number of times people took a desired action after clicking on or seeing your ad.
- Cost
- This is the amount you spent on clicks and impressions for your ad.
- CPC
- This is the average cost of each click on your ad, which is calculated by dividing the total spent by the total number of clicks.
- CTR
- This is the percentage of how often people go to your website because they saw your ad. It is calculated by dividing the number of clicks by the number of impressions and multiplying the result by 100.
- Impressions
- This is the total number of times that your ad was shown to your target audience.
- Page Path
- This dimension allows you to isolate your data by page path (where the visitor coming from your ad ultimately landed).
Other Useful Integrations
Get a more inclusive view of your data by including these integrations in your dashboard too:
Learn to use Perfect Audience in our Help Center
Read about Perfect Audience on our blog
