This historic widget shows the total number of actions that users took that can be directly attributed to your Facebook Ads. Actions can include anything from engagement, clicks or conversions.
This historic widget shows the percentage of times users saw your Facebook Ads and performed a click (all). It is calculated by dividing the number of clicks by the number of impressions.
This historic widget shows the total number of users who saw your Facebook Ads at least once. It’s important to note that Reach is different than impressions, because impressions can include multiple views by the same users.
This list widget shows the total number of times users have clicked on your Facebook Ads.
Want to see all our Facebook Ads preset widgets? You’ll find them in your new dashboard!
These are the top 10 metrics and dimensions users usually include in their Facebook Ads dashboard.
Want to see all our Facebook Ads metrics, segments, & dimensions? You’ll find them in your new marketing dashboard!
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