Create Dashboards and Reports for Facebook Ads

facebook-ads-api-dashboards-reports

It’s been a long journey since we applied to become an authorized Facebook Ads API developer part of their Preferrered Marketing Developers program (PMD). DashThis now hits a milestone by releasing its integration of  the Facebook Ads report stats API. That makes us one of the few reporting solution providers to offer such integration.

Many of our clients will enjoy that news as much as we do! In other words, you can now create Facebook Ads dashboards using the various metrics and dimensions provided by the Facebook Ads API.

We created the following standard KPIs available from the Indicators drop down menu:

  • Actions
  • Clicks
  • Click-Through Ratio (CTR)
  • Cost
  • Cost per 1000 People Reached
  • Impressions
  • Reach
  • Social Clicks
  • Top Campaigns (Clicks)

What are the metrics and dimensions available from the advanced editor?

Dimensions are:

  • Ad Group
  • Ad Placement
  • Age
  • Campaign
  • Country
  • Gender

Metrics are:

  • Ad Clicks
  • Ad Cost
  • Ad Impressions
  • Click-Through-Rate (CTR)
  • Cost Per 1000 People Reached
  • Cost Per Click (CPC)
  • Cost Per Thousand Impressions (CPM)
  • Frequency
  • Reach
  • Social Clicks
  • Total Actions
  • Total Unique Actions
  • Unique Clicks
  • Unique CPC
  • Unique CTR
  • Unique Impressions

What’s more, the advanced editor allow you to filter on campaign names by using the “contains” operator.

NOTE: You need to provide your Facebook Ads account ID when connecting your account. You can find the account ID in your Facebook Ads account.

facebook-ads-api-dashboards-reports-accountID

Do you need to create a dashboard using data from Facebook Ads API? Then, sign up for DashThis!

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com



Category: Key Performance Indicators (KPI), Marketing Dashboards | Tags: , One comment »

     

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