Author Archive


DoubleClick Campaign Manager: the Bumpy Road to its Integration

November 7th, 2016 — 3:16pm

doubleclick

As I recall, we tried to integrate DoubleClick for Advertisers (now renamed DoubleClick Campaign Manager, aka. DCM) about 3 years ago.

However, at the time, and for the first time since the beginning of DashThis, I had to tell a client that we couldn’t do what he asked for. He asked that DashThis connect to DCM/DFA (aka. DoubleClick for Advertisers) so that he could automate all his clients’ monthly/quarterly reporting. And connecting to all kinds of data sources and automating the reporting process is basically what we do for a living, right?

After having personally had a first look at the API, I thought it would be a standard, straight forward, worry-free integration like many others we had done before. After all, it’s an API. All APIs must be easy to work with, right?

Not this time.

The API was quite old for current standards, plus, it just wasn’t built for reporting. Our best developers worked on the project for weeks, but still couldn’t meet our minimal success criteria, i.e. it must be a perceptible gain for the client. The speed of each API request alone would have killed the project. It would have taken about 10 minutes to get a simple, basic metric such as the total count of clicks for a campaign.

As a matter of comparison, in Adwords, the same process takes, at most, one second.

There’s no way we could put the DCM API integration live in such a state. It would be easier and faster for the client to copy/paste the data from DCM and create widgets manually than wait for the API to respond.

That was a blow; every entrepreneur and business owner hates to tell a client that he can’t deliver what he promised. We may have lost a battle, but the war was far from over. This is when we started looking for an alternative solution.

Read article

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Business, reporting

3 Things Every Manager Should Know About DashThis

October 16th, 2016 — 4:26pm

what-to-know-about-DashThisYou’ve been hired (or promoted!) to manage a digital marketing team? Congratulations!

Now, you discover that your new team has been using a client reporting tool called DashThis for a while now. The natural human behaviour in this situation is to ditch the unknown and instead work with your own toolbox.

It’s a normal reaction to want to keep uncertainty at bay. Especially when you are in a new position. But this can come at a great cost a lot of the time.

To help you transition in your new role, here are 3 simple things every manager should know about DashThis.

Read article

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Business, Dashboards, Marketing, reporting

How to use client reporting to create recurring business

August 19th, 2016 — 5:28pm

recurring

When we asked Dave Ashworth, head of Web performance at The digital agency Return on Digital, what he thought of DashThis, he promptly replied:

« The platform has saved 150+ hours of manual reporting creation each month and produces reports that our clients find easy to understand, allowing us to concentrate on providing insights in the numbers. »

150+ hours. That’s a lot of time to practice your favorite hula hoop tricks.

Read article

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

2 comments » | Business, Marketing, reporting

Get 10 dashboards for 15 days

Don't worry, we don't need your credit card info.

About Us

DashThis is a comprehensive digital reporting solution for agencies and marketers. It's designed to satisfy most of your marketing and analytics needs, from PPC, SEM, SEO, Adwords, Bing, Facebook, other Social Media networks, and White label reporting dashboards. Check out all our features to see everything we offer!

DashThis is a trademark owned by Moment Zero inc - Copyright © 2011-2017