Marketing Dashboard

A digital marketing dashboard enables marketers and agencies to combine data from across multiple marketing channels into one single analytics platform in order to track and display all their marketing activities at a glance.

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The perfect marketing dashboard for agencies

Reporting your marketing efforts to your clients shouldn’t be painful or time-consuming. It should be easy to not only track and analyze your data individually but also combined in one analytics dashboard. Take a look at what a complete marketing dashboard looks like!

What is a marketing dashboard?

A digital marketing dashboard is a tool used to track and display key performance indicators in order to analyze marketing and business efforts over time and across multiple channels. It's also a marketing agency’s way of displaying the value of their work to their clients. For digital marketing agencies, online marketing dashboards are the perfect way to show the results of their numerous marketing efforts in real-time.

what is a marketing dashboard

Why use a marketing dashboard?

Client reporting is one of the most effective tools in your agency's arsenal when it comes to creating a collaborative and long-lasting relationship with your client. By using a dynamic dashboard that includes your client's relevant marketing KPIs and data sources all in one place, you can quickly explain how your strategies affect your client's bottom line and it makes it easier to discuss future expectations and goals because you're both working off the same data.

Why use a marketing dashboard?

What are the benefits of using a marketing dashboard?

Besides enabling you to combine all your marketing analytics into a single platform, your agency dashboard also helps you: educate your client on what you do and why it's important to them, be transparent with your client and foster a trusting relationship with them, and showcase your positive results in a simple, straightforward, and effective way.

What are the benefits of a marketing dashboard?

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What are the best marketing dashboard KPIs?

Google Analytics, social media, Google AdWords, email marketing, lead generation... you have many different marketing activities across several channels. The perfect analytics dashboard is going to include all the KPIs (key performance indicators) that provide you and your client with just enough information to understand the big picture of their marketing performance, without overwhelming them with details.

Marketing dashboard KPIs

What are the top marketing dashboard metrics?

You're tracking marketing data from across multiple marketing channels, so it's important not to fall into the trap of reporting vanity metrics. Instead, focus on those key analytics data that your client can both relate to, as well as act on.

KPI Report Template

Google Analytics total visits Google Analytics organic traffic sources

This metric shows the number of and sources of organic traffic that came to your website.

Google Ads total conversions Google Ads total conversions

This metric shows the total number of conversions that Google Ads (formerly Google AdWords) measure across all conversion actions.

Facebook Insights page views Facebook Insights page views

This metric shows the number of times your page’s profile has been viewed by both logged-in and logged-out people.

Google Analytics referral traffic Google Analytics referral traffic

This metric shows the number of and sources of traffic that came to your website from outside of Google’s search engine.

See all these KPIs and metrics in your very own marketing dashboard!

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What platforms should a marketing dashboard include?

A cohesive marketing dashboard should include data from every channel you use for your marketing strategies. Combining and comparing your data sources will enable you to better understand how your channels play off each other and help you reach your business goals. You can't find the integration you're looking for? Use our CSV files manager and add any proprietary data to your dashboard.

Digital marketing dashboard example

Create your own marketing KPI dashboard with all your web analytics key metrics in one place. DashThis' digital marketing dashboard sample gets your marketing team off to a running start, thanks to its preset KPIs, multiple available data sources, and easy-to-use features.

Digital marketing dashboard example

How to create a digital marketing dashboard

Connect your various data sources into DashThis, choose from among our several marketing dashboard examples, and quickly see all the data visualizations you need! It's as easy as 1-2-3.

Create your marketing dashboard

Create your DashThis account Create your DashThis account

All you need is your email and a password. Plus, you can start by using the tool for free!

Connect your digital marketing tools Connect your digital marketing tools

Ecommerce, email campaign tools, Google Analytics, social media... connect all your tools and DashThis fetches the data automatically!

Create your marketing report Create your marketing report

Whether you choose from among our preselected digital marketing dashboard templates, or create your own from scratch. It's all a matter of dragging-and-dropping the KPIs you want!

Create your own digital marketing dashboard today!

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White label marketing dashboard design

Your analytics dashboards are really your way of showing the results of your marketing efforts to your clients, so make sure they reflect your brand.

Custom URL

Replace the standard DashThis interactive dashboard URL with one branded to your company (dashboards.yourcompany.com maybe?).

Custom design

Get a marketing performance dashboard with a custom, white label design that reflects your brand's colours, fonts, and overall vibe.

White label bundle

Save on a custom URL and design with a white label bundle that includes both! Your marketing dashboard just the way you want!

More dashboards for digital marketers

DashThis has marketing performance dashboards & templates for every marketing specialty, depending on the type of data you want to track and for whom.

Digital marketer dashboards

AdWords report template Google Analytics dashboard

Find all your most useful Google Analytics KPIs regrouped together. Combine multiple data sources or accounts into one to compare and contrast your marketing and SEO efforts.

Explore this dashboard

PPC dashboard PPC dashboard

PPC campaigns involve a lot of data. Bring all your marketing metrics from multiple paid ad campaigns together with our PPC dashboard.

Explore this dashboard

Social media dashboard Social media dashboard

Exploiting social media traffic and properly tracking social media campaigns is critical to any digital marketing effort. Our social media dashboard makes it easy.

Explore this dashboard

Read our blog for more digital marketing related content!

Our blog is always a great place to find tips of the reporting trade, as well as information on our product and updates. You can also sign up for our newsletter to get the latest info!

Marketing dashboard best practices

Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

  • Easy, convenient, and fast to set up.
    Laurent Roumieu - PPC Analyst / Paid Search / Performance Media Laurent Roumieu PPC Analyst / Paid Search / Performance Media 360i Canada
  • The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
    Jonas Meister - Digital Marketing Strategist Jonas Meister Digital Marketing Strategist GnuWorld
  • We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
    Reef Digital Agency Director Hadrien Brassens Director Reef Digital Agency
  • DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
    Dave Ashworth - Technical SEO Consultant Dave Ashworth Technical SEO Consultant Organic Digital
  • Game changer for client communications and expectations. Also help in the sales process!
    Darian Kovacs - Digital Marketing & PR Specialist Darian Kovacs Digital Marketing & PR Specialist Jelly Digital Marketing & PR
  • We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
    Mariève Masse - SEO Specialist & Project Manager Mariève Masse SEO Specialist & Project Manager O2 Web
  • Saves a lot of time as I can pull data from various channels all within one platform!
    Natalie Martin - Digital Marketing Manager Natalie Martin Digital Marketing Manager Travel Tripper
  • Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
    Nekta Born - Digital Media Trader Nekta Born Digital Media Trader iProspect
  • I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
    Mark Strong - Vice President of Digital Marketing Mark Strong Vice President of Digital Marketing Clear Marketing Creative Agency
  • Simple, easy, flexible, and versatile tool with a great UI.
    Juho Santana - Digital Planner Juho Santana Digital Planner Redland
  • Phenomenal customer service.
    Niek Van Santen - Managing Director Niek Van Santen Managing Director Bouncing Orange
  • This tool has helped us close new accounts and improve customer satisfaction.
    Jeff Schroeffel - President / Lead Consultant Jeff Schroeffel President / Lead Consultant Pittsburgh Internet Consulting
  • DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
    Tarek Reda - Head of Digital Marketing Tarek Reda Head of Digital Marketing bfound
  • We use so many different reporting platforms - this consolidates what we give our clients.
    Leigh Ann Moltz - Digital Marketing Manager Leigh Ann Moltz Digital Marketing Manager Eighty Three Creative
  • DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
    Michelle Henderson - Founder Bad Cat Digital Agency Michelle Henderson Founder Bad Cat Digital
  • We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
    Brad Blackburn - Director of Search Engine Marketing at GravityFree Brad Blackburn Director of Search Engine Marketing GravityFree
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