FACEBOOK INSIGHTS
DASHBOARDS

Integrations / Facebook Insights

No doubt you already know how important Facebook is as part of your overall web presence. With almost 2 billion users, an enormous number of consumers visit the site daily. Having a specific page for your business is therefore crucial. And how do we track the success and engagement of your page? Facebook Insights of course! With a Facebook Insights dashboard, you can see how your Facebook page is working and what to do to optimize it.

19

PRESET
WIDGETS

34

METRICS &
DIMENSIONS

2

DASHBOARD
TEMPLATES

Available Preset Widgets

FANS COUNT

This historic widget shows the total number of fans your Facebook page has.

fans facebook insights dashboards

PAGE IMPRESSIONS

This historic widget shows the total number of times your Facebook page is displayed.

page impressions facebook insights dashboards

TOP POSTS BY IMPRESSIONS

This list widget shows the top posts on your Facebook page by number of impressions.

top posts facebook insights dashboards

ENGAGEMENT RATE

This historic widget shows the rate at which people engaged with your Facebook page. This is calculated by dividing the total engagement (likes, comments, shares, and clicks) by the total reach, and multiplying the result by 100.

engagement rate facebook insights dashboards

Available Metrics,
Segments, & Dimensions

These are the top 10 metrics users usually include in their Facebook Insights dashboards.

FANS (PAGE LIKES)
This is the total number number of people who have liked your Page.
AVERAGE COMMENTS PER POST
This is the average number of comments for your page posts.
PAGE ENGAGED USERS
This is the total number of people who engaged with your Page. Engagement includes any click.
POST LIKES
This is the total number of people who liked your post.
PAGE ENGAGEMENT RATE
This is the number of people who engaged with your Page divided by the number of people who saw any of your content.
PAGE ORGANIC IMPRESSIONS
This is the number of times your posts were seen in News Feed or Ticker or on visits to your Page. These impressions can be Fans or non-Fans.
PAGE INTERACTIONS
This is the total number of interactions your Facebook page received.
PAGE UNLIKES
This is the total number of people who unliked your Page.
PAGE VIEWS
This is the number of times your Page's profile has been viewed by logged in and logged out people.
PAGE VIDEO VIEWS
This is the total number of times page’s videos have been viewed for more than 3 seconds.

The final product

Facebook Insights Dashboard FACEBOOK INSIGHTS <br>DASHBOARDS facebook insights dashboards

YOUR LOGO

Whether your own or your client’s logo, make your report reflect your brand!

ALL-IN-ONE

Drag-and-drop your widgets onto your dashboard to create a clean report layout that includes all the information you need.

YOUR DATA

Customize your widgets to show the data you want, the way you want to.

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Other useful integrations

Get a more inclusive view of your data by including these integrations in your dashboard too:

Digital marketing reporting dashboard

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Don't worry, we don't need your credit card info.